Indonesia Household Products

Overall, wipes sales in Indonesia declined in 2024, influenced by the downturn in baby diaper sales, which accounted for the vast majority of sales in the category. Although baby wipes were also used for adult incontinence, the slower growth in adult incontinence sales further contributed to the sta ...

The Indonesian Home and Laundry Care Industry Report Description This report presents an overview of the Indonesian home and laundry care industry for the period 2020-2024, the effect of recent high-impact world events on it, and a forecast for the industry development in the medium term (2025F-2030 ...

In 2024, the home care industry in Indonesia saw steady growth, with major categories such as laundry care, dishwashing, surface care, air care, and home insecticides all contributing to the expansion. The primary drivers of this growth were increasing awareness of hygiene and cleanliness, urbanisat ...

In 2024, the surface care category in Indonesia posted solid single-digit growth. Surface care products remain essential for households across the country, with the heightened focus on hygiene and cleanliness continuing to influence consumer behaviour. However, the growth rate was moderate due to ma ...

In 2024, the air care market in Indonesia enjoyed strong and steady growth, driven by several factors. One key reason for continued growth is the increasing demand for home fragrances as consumers become more focused on creating pleasant and comfortable living environments. The rising middle-class p ...

In 2024, bleach in Indonesia continued to follow a negative trend in terms of volume sales and recorded only marginally positive retail current value growth in Indonesia, largely due to the lack of innovation and development within the category. Consumers are increasingly gravitating towards laundry ...

Toilet care in Indonesia posted strong and stable growth in 2024, driven by ongoing urbanisation trends across the country. As more Indonesians move to urban areas, their living standards are improving, leading to a stronger focus on hygiene and home cleanliness. This shift has fostered a heightened ...

Dishwashing in Indonesia saw further strong growth in 2024, following on from previous years’ patterns, with rises propelled by a shift in consumer habits and increased awareness, mainly in rural areas. Manufacturers have played a crucial role in this development by introducing hand dishwashing prod ...

Polishes was somewhat static in Indonesia in 2024, with minimal activity across most subcategories. One reason for this is the limited demand for furniture and metal polishes, as consumers are increasingly less focused on maintaining these items - particularly as disposable, lower-maintenance furnit ...

Demand for laundry care products continued to grow in volume terms in Indonesia in 2024, largely driven by the increasing importance placed on health and hygiene. Laundry care is a well-established and mature product category in the country, with daily usage spanning all income groups. Indonesian co ...

Air Treatment Products in Indonesia Air treatment products is expected to witness significant retail volume growth in Indonesia in 2024, with both cooling and air purifiers set to experience increased demand. However, cooling, particularly split air conditioners, is anticipated to see the highest gr ...

Home Care Packaging in Indonesia Due to Indonesia’s changing climate and tropical nature, the demand for home insecticides remains consistently high, with 2023 proving no exception to this. In terms of packaging, metal aerosol cans recorded another year of dynamic growth in home insecticides in 2023 ...

Indonesia Household Products Market to 2027 Summary Household Products in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players includin ...

Indonesia Household Products Market Summary, Competitive Analysis and Forecast, 2017-2026 Summary Household Products in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2017-21, and forecast to 2026). The profile a ...

Air Freshener Market in Indonesia 2022 - Snapshot Air fresheners are pervasive within indoor built environments, such as workplaces, schools, housing, transportation, hotels, hospitals, care facilities, and a range of private and public buildings. These products are designed to impart an aroma to th ...