Hong Kong Household Products

Sales of wipes in Hong Kong continued to rise in 2024. General purpose wipes, included under the largest value category of personal wipes, emerged as the most dynamic performer during the year. This growth can largely be attributed to the sustained hygiene practices adopted by local consumers, along ...

Demand for surface care in Hong Kong remained above pre-pandemic levels in 2024, driven by home care disinfectants, multi-purpose cleaners, bathroom cleaners, drain openers and floor cleaners. Hence, manufacturers continued to launch various products aimed at appealing to a wider consumer base with ...

Despite a marginal decline in retail volume sales of dishwashing in Hong Kong, overall demand remained above pre-pandemic levels in 2024. A large proportion of Hong Kong’s population remains highly sensitive about hygiene issues in the home. Thus, products that claim to kill bacteria and viruses con ...

Overall value sales of home care in Hong Kong recorded marginal growth in 2024, mainly due to a strong focus on functionality offered by products with antibacterial and deodorisation features, which have added specific value to new launches. There were also a number of price adjustments driven by ec ...

Sales of bleach in Hong Kong continued to decline in 2024 in both retail volume and current value terms. Post-pandemic, a large number of consumers are now spending greater time outside of their homes. As a result, the number of consumers demanding bleach to help eliminate germs and maintain a hygie ...

Continuing a longstanding trend, polishes in Hong Kong recorded retail volume decline in 2024, although value sales recorded another year of growth due to a further rise in the average unit price. Overall demand for shoe polish, which holds the largest value share in the category, fell further durin ...

While value sales of laundry care continued to rise in 2024 due to another increase in unit prices, overall demand further declined, as local consumers spent greater time outside of the home and dedicated less of their free time to household chores. However, product innovation increased, with a numb ...

Air care in Hong Kong continued to record both retail volume and current value sales growth in 2024. Post-pandemic, many local consumers are in the habit of creating a pleasant home environment. Growth was particularly dynamic for liquid air fresheners, spray/aerosol air fresheners and other air car ...

Toilet care in Hong Kong continued to record low, positive growth in both current value and volume terms in 2024, as local consumers looked to maintain rigorous cleaning routines and hygiene in the bathroom area, including toilets, to reduce the transmission of bacteria and viruses. As a result, toi ...

Air Treatment Products in Hong Kong, China Demand for air treatment products in Hong Kong continues to rise in 2024, albeit more slowly compared to previous years following the post-pandemic resumption of household and residential projects. In particular, air conditioners remains a popular choice, c ...

Home Care Packaging in Hong Kong, China Liquid tablet detergents continued to record strong growth in 2023, with more of the same expected over the forecast period. This is thanks to these products offering convenience, efficiency, multifunctionality and precise dosage, thereby avoiding waste. This ...

Wipes in Hong Kong, China Convenience when travelling has become a significant factor in shaping consumer preferences, and one noticeable trend in 2023 was the rising popularity of smaller packaged wipes. These compact and portable wipes have gained popularity among travellers, due to their convenie ...