Category: House & Home
Turkey House & Home
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Home Improvement in Turkey
... demand. However, while the DIY trend increased consumer interest in owning home improvement items such as power tools, volume growth was impacted by the persistently high prices of quality tools, especially those of imported brands ... Read More
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Home and Garden in Turkey
... inflation. Despite rising costs, demand remained resilient, with consumers continuing to view gardening as a therapeutic and rewarding hobby. Home furnishings also experienced significant current value growth, driven by inflation; however, volume sa... Euromonitor International's ... Read More
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Gardening in Turkey
... by the rising popularity of gardening due to the increasing availability of gardening products in mainstream channels. Supermarkets and other grocery retailers now commonly stock seeds, soil, pots, and basic gardening tools, especially... Euromonitor International's ... Read More
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Homewares in Turkey
... in turn led to higher retail prices and heightened consumer price sensitivity. In response, the market saw a sustained presence of more affordable, lower-quality homeware products aimed at budget-conscious consumers, which affected overall value growth. ... Read More
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Home Furnishings in Turkey
... access, and shifting consumer behaviour. This trend is having a significant dampening effect on the overall home and garden industry, particularly the indoor furniture segment. Persistent inflation and currency volatility have led to a spike ... Read More
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Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
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Retail Tissue in Turkey
... only in low single-digit figures, which reflects consumers’ price sensitivity in light of the inflationary pressures. Paper towels showed the strongest value growth, with volume sales in paper towels also slightly higher than the overall ... Read More
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Tissue and Hygiene in Turkey
... in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. However, these levels of value growth are attributed to the significant spikes seen in inflation over the same period and, within ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... growth, at healthy single-digit figures. Away from home tissue is also the largest of the two categories in both value and volume terms. In away from home tissue, AFH paper towels is the largest category ... Read More
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Appliances and Electronics Specialists in Turkey
... pre-emptively purchased appliances and electronics in anticipation of significant unit price increases expected in 2024 due to hyperinflation. With inflation rising and remaining extraordinarily high in 2024, many consumers either could not afford to buy ... Read More
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Home Products Specialists in Turkey
... from players. Despite these factors, the channel remains fairly resilient and adaptable, with consumers prioritising affordable and durable products. Euromonitor International's Home Products Specialists in Turkey report offers insight into key trends and developments driving ... Read More
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Turkey: Air Conditioners Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the air conditioners market in Turkey and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Turkey: Refrigerators and Freezers Industry - Analysis, Size, Trends, Consumption, and Forecast
... forecast for the industry development in the medium term (2025F-2030F). It is a comprehensive industry report, analyzing multiple products within the beer industry, segmented into several main categories. This research report provides a strategic analysis ... Read More
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Turkey: Kitchen Furniture Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the kitchen furniture market in Turkey and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Turkey: Kitchen Furniture Market - Analysis, Size, Trends, Consumption, and Forecast
... in the medium term. The report provides a strategic analysis of the kitchen furniture market in Turkey and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development ... Read More
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Turkey: Refrigerators Market and the Impact of COVID-19 in the Medium Term
... medium term. The report provides a strategic analysis of the refrigerators market in Turkey and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the market. ... Read More
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Dishwashing in Turkey
... as a key choice in 2024, recording the strongest retail volume growth of 6%, surpassing the growth of automatic dishwashing tablets. This shift is largely driven by the launch of new products in these formats, ... Read More
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Surface Care in Turkey
... electro-static and excluding wipes) and wipes and refills (dry electro-static). Multi-purpose cleaners experienced a positive volume growth of 7%, as consumers increasingly favoured versatile cleaning solutions for multiple surfaces. The ability to clean various surfaces... ... Read More
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Polishes in Turkey
... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More
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Toilet Care in Turkey
... sales, with in-cistern devices seeing the strongest fall in volume sales of 1%. However, rim blocks and rim liquids both recorded positive retail volume growth. These products are appealing scents, particularly favoured during promotional periods. ... Read More
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Laundry Care in Turkey
... a volume growth of 3% compared to 4% for the powder variants. This preference for powder detergents was due to its price point, with the product being the most economical choice. Private label products gained ... Read More
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Air Care in Turkey
... consumers looking for cost-effective solutions amidst ongoing economic pressures. On the other hand, the electric format gained momentum among higher-income consumers, with new product launches from well-established brands lik... Euromonitor International's Air Care in Turkey ... Read More
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Bleach in Turkey
... of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers ... Read More
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Home Insecticides in Turkey
... the significant rise in insect and mosquito populations over the past two years, which experts attribute to changing climatic conditions. The global climate crisis has resulted in drier conditions in some regions and wetter conditions ... Read More
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Home Care in Turkey
... while opting for multi-purpose options to save costs. These behaviours challenged retail volume sales throughout the year. Consequently, while essential categories such as automatic dishwashing, laundry detergents and bleach continued to show positive retail volum... ... Read More
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