Category: General House & Home
Turkey General House & Home
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Retail Tissue in Turkey
... only in low single-digit figures, which reflects consumers’ price sensitivity in light of the inflationary pressures. Paper towels showed the strongest value growth, with volume sales in paper towels also slightly higher than the overall ... Read More
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Wipes in Turkey
... electro-static), general purpose wipes, personal wipes, and moist toilet wipes saw small volume declines, impregnated wet wipes and all purpose cleaning wipes saw healthy double-digit volume growth, while baby wipes only just managed to achieve ... Read More
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Tissue and Hygiene in Turkey
... in the 2022-2023 period, while 2024 has seen this fall back into strong double-digits. However, these levels of value growth are attributed to the significant spikes seen in inflation over the same period and, within ... Read More
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Away-From-Home Tissue and Hygiene in Turkey
... growth, at healthy single-digit figures. Away from home tissue is also the largest of the two categories in both value and volume terms. In away from home tissue, AFH paper towels is the largest category ... Read More
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Home Products Specialists in Turkey
... from players. Despite these factors, the channel remains fairly resilient and adaptable, with consumers prioritising affordable and durable products. Euromonitor International's Home Products Specialists in Turkey report offers insight into key trends and developments driving ... Read More
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Polishes in Turkey
... consumers increasingly favoured modern furniture and laminated floors, which do not require polishing. Traditional wooden furniture, once a staple in Turkish homes, is now seen as outdated, and the high cost of real wood floors ... Read More
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Home Insecticides in Turkey
... the significant rise in insect and mosquito populations over the past two years, which experts attribute to changing climatic conditions. The global climate crisis has resulted in drier conditions in some regions and wetter conditions ... Read More
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Home Care Packaging in Turkey
... forecast period. HDPE bottles are seen as providing greater convenience for applying shoe polish directly to the footwear. The squeezable nature of HDPE bottles helps in controlled and easy dispensing of the product. They are ... Read More
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Turkey Home Furnishings
... wellbeing, which has led consumers to invest in affordable and pleasing bathroom products to enhance their bathing experiences. Additionally, Turkey's strong position as a global textiles hub, with its manufacturing capabilities and high-quality cotton production, ... Read More
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Home Furnishings in Turkey
... prices, as consumers were forced to decrease the amount in their budgets allocated for purchasing furniture. Price pressures also drove consumers to trade down in terms of materials, with inexpensive, ready-to-assembly (RTA) furniture gaining popularity. ... Read More
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