Category: Consumer Goods
Thailand Consumer Goods
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Home Improvement in Thailand
... debt has constrained consumer spending, leading to reduced demand for home improvement products. Indeed, major retailers such as Siam Global House, DoHome, and Thai Watsadu reported sales declines in 2024, despite efforts to expand their ... Read More
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Home and Garden in Thailand
... and government support for sustainable farming, other categories, did not fare as well. Rising living costs, high household debt, and tighter credit availability have led to weakened consumer confidence, prompting delays in large-scale purchases and ... Read More
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Home Furnishings in Thailand
... costs, high household debt, and limited access to credit due to tighter lending policies. The sluggish recovery of the residential real estate sector, traditionally a key growth driver, has also contributed to reduced demand for ... Read More
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Other Pet Food in Thailand
... trend in pet ownership preferences, with more people opting for these types of pets. The lower level of responsibility associated with caring for smaller pets, which typically require less time, space, and resources compared to ... Read More
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Cat Food in Thailand
... to be more convenient to keep as pets in urban apartments and homes. Additionally, with an increasing number of single-person households and childless couples, more people are turning to cats for companionship. As more people ... Read More
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Dog Food in Thailand
... in owners feeding their pets prepared dog food and dog treats and mixers, rather than non-prepared food such as table scraps. More people in Thailand are choosing to keep dogs as pets, especially in urban ... Read More
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Pet Products in Thailand
... the demand for various pet products, ranging from pet accessories to pet healthcare and grooming products continues to expand. Furthermore, the overall spending on pet products is on the rise as consumers are increasingly prioritising ... Read More
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Homewares in Thailand
... Thai households to report a decline in financial wellbeing, prompting consumers to reduce non-essential spending and focus on necessities. This shift adversely affected discretionary categories like dinnerware, cutlery, and cookware. Additionally, the influx of low-cost... ... Read More
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Gardening in Thailand
... Initiatives like Varmers' vertical farming in Bangkok, which produces over 800,000 strawberries annually, exemplifies the innovative approaches being adopted, while brands such as Grow Space Bangkok and Thai Garden Design cater to urban gardeners with ... Read More
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Pet Care in Thailand
... of pet care and also saw dynamic growth in 2025. This is being fuelled in part by the growing population of pet dogs and cats, with the number of households keeping cats and dogs continuing ... Read More
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Fragrances in Thailand
... as tools to support mental and emotional wellbeing. Brands are formulating scents that not only provide a pleasant aroma but also support the emotional well-being of consumers. Euromonitor International's Fragrances in Thailand report offers a ... Read More
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Sun Care in Thailand
... desire to protect the skin at a younger age. The fear of ageing skin is becoming more entrenched, also supporting sales in sun care. Thai consumers are becoming more knowledgeable and are learning to protect ... Read More
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Men's Grooming in Thailand
... in Thailand is also leading to increased spending on grooming products. Brands are investing in more sophisticated and advanced formulas targeting men, with skin care, hair care and colour cosmetics expanding in terms of male-focused ... Read More
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Skin Care in Thailand
... lives. Locals are becoming more knowledgeable and mindful of skin care products they use. Beauty routines prioritise prevention over repair, with demand rising for skin care with premium qualities that is scientifically tested. Consumers look ... Read More
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Depilatories in Thailand
... younger population. Depilatories faces challenges from substitute methods of hair removal, including Intense Pulsed Light (IPL) technology for at-home use. A growing number of grooming businesses, such as spas and beauty clinics, are appearing in ... Read More
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Bath and Shower in Thailand
... supporting healthy growth in current value terms. Thai consumers are increasingly willing to invest in high-quality bath and shower products that offer enhanced benefits, such as moisturising or anti-ageing properties. Products featuring organic, natural ingredients ... Read More
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Hair Care in Thailand
... and specialised hair care products, which is fuelling value growth. Thailand’s growing middle-class population seeks higher quality hair care solutions for use at home. Urbanisation is also shaping consumer needs, with mental stress and exposure ... Read More
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Oral Care in Thailand
... efficacy and adapt to evolving consumer demands. Furthermore, the market is witnessing a steady stream of new product introductions, including innovative formulations and product formats. Euromonitor International's Oral Care in Thailand report offers a comprehensive ... Read More
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Beauty and Personal Care in Thailand
... and premium segments are benefiting from strong demand for skin care, colour cosmetics, hair care and sun care. Thai consumers not only want to look good, but are increasingly concerned about their skin, hair and ... Read More
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Premium Beauty and Personal Care in Thailand
... strong purchasing power among high-income and affluent consumers, provides a solid consumer base for premium brands. Given the fast turnaround in new beauty products, consumers tend to be less loyalty to brands and will not ... Read More
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Baby and Child-Specific Products in Thailand
... Z, prioritised quality, functionality, and organic products. In tandem, parents increasingly shifted away from products containing chemicals, allergens, or anything else perceived to be potentially harmful to the health of their little ones. Moreover, the ... Read More
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Colour Cosmetics in Thailand
... over 2024. Thai consumers are gravitating towards minimalist beauty routines with an emphasis on using essential and multifunctional products which help them to save time and money. This trend, known as ""skinimalism,"" focuses on achieving ... Read More
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Mass Beauty and Personal Care in Thailand
... affordability are key factors in the purchasing decision. Thai consumers are developing more sophisticated tastes and seek a range of features from mass products, whilst also demanding affordability and accessibility. Premium-positioned mass products are evolving... ... Read More
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Deodorants in Thailand
... on personal hygiene and grooming. Regular product innovation and marketing strategies are attracting consumer interest and injecting new growth into the category. Thai consumers are showing greater interest in seeing innovative ingredients and novel technolog... ... Read More
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Economy of Thailand 2025
... a large and growing industrial base but some 30% of the workforce is still engaged in agriculture compared with less than 5% in the advanced countries. The important tourism sector has almost fully recoved from ... Read More
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