Category: Consumer Goods
South Korea Consumer Goods
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Beauty and Personal Care in South Korea
... the growth rate of premium beauty and personal care in this year, although both saw growth. Essential categories such as oral care and bath and shower saw a slowdown in growth, while the rapid growth ... Read More
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Bath and Shower in South Korea
... the pandemic, sales of hand sanitisers have been steadily declining, and this trend continued in 2024, with a double-digit fall in sales. Nevertheless, sales were still far higher than seen in 2019, pre-pandemic. Meanwhile, there ... Read More
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Skin Care in South Korea
... to achieve growth for couple of years, managed to turn slightly positive in 2024, driven by the strong performance of premium brands and dermocosmetics, which offset the decline seen by mass skin care sets/kits. Euromonitor ... Read More
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Premium Beauty and Personal Care in South Korea
... in this year compared with the previous year. However, the overall trend remained similar, with no significant shifts. Categories benefiting from gifting demand, such as hand care, continued to perform particularly well. The popularity of ... Read More
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Hair Care in South Korea
... care continued to account for the majority of sales. Growth was driven by diverse product targeting, including scalp care and dandruff care. Previously, hair care products were primarily focused on hair loss, catering mainly to ... Read More
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Baby and Child-Specific Products in South Korea
... higher than adult products or general-use items, they tend to sell well. As a result, new players, in addition to the existing ones, are entering the category and driving growth. Not only cosmetics companies, but ... Read More
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Deodorants in South Korea
... mists (also included within deodorants) and with fragrances, and product development is also slower. Genetic factors also contribute to less body odour for South Koreans, which limits sales, while for those who do have a ... Read More
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Oral Care in South Korea
... toothbrush units. Despite being a highly mature category, steady positive growth continued, driven by premiumisation, an increase in the number of products used per capita, and the development of products tailored to individual oral health ... Read More
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Depilatories in South Korea
... blades, which saw a normalisation of sales after several years of dynamic growth. In addition, waxing shops, dermatology clinics, and laser hair removal services are commonly used instead of at home products. Laser hair removal ... Read More
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Colour Cosmetics in South Korea
... was super premium products which saw a particularly strong performance. For instance, Prada entered the South Korean market in August 2024, while Louis Vuitton is entering colour cosmetics with the launch of its La Beauté ... Read More
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Fragrances in South Korea
... set since 1979, which was raised to 100ml. As a result, many brands have been engaging in aggressive duty-free promotions. Consumers who previously only purchased one product may have opted for two, therefore contributing to ... Read More
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Sun Care in South Korea
... with peer countries, both adult and baby and child-specific sun care continued to show strong value growth. While South Korea is a country which experiences all four seasons, many consumers apply sun care products year-round ... Read More
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Mass Beauty and Personal Care in South Korea
... care in 2024. This robust expansion can be attributed to the surge in the popularity of K-beauty, which has shifted its focus from premium brands such as The Whoo and Sulwhasoo to mass brands such ... Read More
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Men's Grooming in South Korea
... to ensure male consumers feel catered to, and to attract attention, male-specific beauty and personal care brands continue to launch various new products, and actively engage in events and promotions. Euromonitor International's Men's Grooming in ... Read More
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Cat Food in South Korea
... 2022. This shift is largely due to ongoing high inflation and economic downturn. In 2025, cat treats and mixers and dry cat food are set to see similar high single-digit growth rates, while wet cat ... Read More
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Pet Products in South Korea
... continue to dominate value sales, pet healthcare is expected to record dynamic high single-digit current value growth. While this marks a slight slowdown compared with the consistent double-digit growth rates seen over the past decade, ... Read More
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Dog Food in South Korea
... factors behind this trend include the ongoing economic downturn, high inflation, and the resulting low growth in the dog population. The dog population is set to show negligible growth in 2025 – even lower than ... Read More
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Pet Care in South Korea
... in 2025. However, an additional challenge was seen in 2024, which has continued to have an impact in 2025. In the first half of 2024, South Korea faced a tragic incident in which nearly 200 ... Read More
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Other Pet Food in South Korea
... temporary lift in sales during COVID-19, driven by the increased adoption of small pets such as fish, birds, reptiles, and rodents, it has since undergone a significant correction. Euromonitor International's Other Pet Food in South ... Read More
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South Korea Internal Cleansers and Sprays (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... market review of Internal Cleansers & Sprays market in South Korea. Internal Cleansers & Sprays- includes both liquids and wipes. Liquids are often infused with aloe vera and/or antiseptic chemicals and are used to clean ... Read More
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South Korea Sanitary Pads (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... Pads market in South Korea. Sanitary Pads - A sanitary napkin, sanitary towel, sanitary pad, menstrual pad, maxi pad, or pad is an absorbent item worn by a woman while she is menstruating, recovering from ... Read More
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South Korea Pantiliners and Shields (Feminine Hygiene) Market Size, Growth and Forecast Analytics, 2023-2028
... of Pantiliners & Shields market in South Korea. Pantiliners & Shields - A pantiliner (also pantliner, panty liner or panty shield) is an absorbent piece of material used for feminine hygiene. It is worn in ... Read More
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Nappies/Diapers/Pants in South Korea
... Safety, birth registrations steadily declined from 411,859 in 2016 to 235,039 in 2023. While the number of registered births rebounded marginally in 2024 after eight consecutive years of decline, it remains exceptionally low. Consequently, nappies/diapers... ... Read More
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Menstrual Care in South Korea
... Tampons saw the highest current value growth rate, as these products are increasingly popular, although sales are still minor compared with towels, as many women are unwilling to try tampons (or indeed menstrual cups). The ... Read More
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Retail Adult Incontinence in South Korea
... entry into a super-aged society. According to the United Nations (UN), a country is considered an “ageing” society when 7% of its population is 65+, an “aged” society when it exceeds 14%, and a “super-aged” ... Read More
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