Category: Consumer Goods
Macedonia Consumer Goods
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Skin Care in North Macedonia
... and technological advancements. The strong performance of skin care was further bolstered by rising product prices, even as the effects of subsiding inflation remained present. As a result, the majority of consumers continued to economise ... Read More
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Depilatories in North Macedonia
... seeking quick and effective formats that can be used at home. This trend is driving the popularity of products such as pre-waxed strips and depilatory creams, in addition to the continued relevance of traditional razors ... Read More
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Sun Care in North Macedonia
... products. The intense summer months of June, July, and August brought with them sustained high temperatures and an elevated UV index, leading to a notable surge in purchases of sun care. In addition to favourable ... Read More
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Oral Care in North Macedonia
... This position was driven by consistently high consumer demand, with toothpaste’s essential nature, due to daily usage and the increased frequency of tooth brushing, driving its robust performance. Euromonitor International's Oral Care in North Macedonia ... Read More
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Mass Beauty and Personal Care in North Macedonia
... during 2024. This growth was primarily driven by the ongoing influence of social media, which played a crucial role in setting trends. 2024 also saw a significant increase in personalisation and inclusivity, as brands in ... Read More
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Fragrances in North Macedonia
... increasingly gravitated towards subtle, natural, and aromatic scents, with growing interest in fragrances that evoke nature, cleanliness, and overall well-being. Aromatic herbs such as thyme, basil, and sage became particularly popular, while w... Euromonitor International's ... Read More
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Deodorants in North Macedonia
... ingredients, particularly those that are aluminium-free, paraben-free, and free from potentially harmful chemicals. In addition, deodorants continued to evolve beyond basic odour control, increasingly incorporating skin-nourishing benefits in response to... Euromonitor International's Deodorants in North ... Read More
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Baby and Child-Specific Products in North Macedonia
... driver of this growth was the rising consumer interest in specialised products designed for children and infants. Innovation played a significant role, with the introduction of new formulas and product lines leading to the emergence ... Read More
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Premium Beauty and Personal Care in North Macedonia
... the premium category achieved stronger growth rates, largely driven by the high price points and the appeal of niche product categories. Premium fragrances remained the largest category, with premium women’s fragrances retaining a dominant position ... Read More
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Colour Cosmetics in North Macedonia
... social media, which continued to shape emerging trends and consumer expectations. Despite some negative demographic trends, innovation and a focus on premium products helped maintain stable growth during 2024. Several key trends... Euromonitor International's Colour ... Read More
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Bath and Shower in North Macedonia
... a more holistic approach, with products designed not only to cleanse, but also to nourish and protect skin. Consumers increasingly sought natural and sustainable products, reflecting a broader shift in priorities towards health, wellness, and ... Read More
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Men's Grooming in North Macedonia
... to limit the impact and slow down retail price growth. However, the persistent rise in prices caused dissatisfaction among consumers. Despite facing inflationary pressures and the challenges posed by negative demographic trends, in... Euromonitor International's ... Read More
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Hair Care in North Macedonia
... the use of natural ingredients, and sustainability. Euromonitor International's Hair Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest ... Read More
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Beauty and Personal Care in North Macedonia
... and colour cosmetics, and the accelerating consumer demand for niche goods, including dermocosmetics products. However, although inflation was subsiding, its lingering effects continued to push unit prices higher, negatively impacting consumer confidence as many shoppers ... Read More
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Menstrual Care in North Macedonia
... menstrual care maintain healthy value growth in 2024 despite volume decline. Euromonitor International's Menstrual Care in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. ... Read More
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Retail Tissue in North Macedonia
... upward pressure on prices, compelling local consumers to find ways to save money and prioritise necessary purchases. Many preferred to buy in bulk as a cost-saving strategy, showing little to no loyalty to brands, and ... Read More
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Retail Adult Incontinence in North Macedonia
... a growing interest in adult incontinence products that meet the hygiene and safety needs of older consumers and those with specific health conditions. This, combined with high inflation, enabled retail adult incontinence to register robust ... Read More
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Nappies/Diapers/Pants in North Macedonia
... This was further propelled by increasing product prices and the lingering effects of inflation. Euromonitor International's Nappies/Diapers/Pants in North Macedonia report offers a comprehensive guide to the size and shape of the market at a ... Read More
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Wipes in North Macedonia
... demand for these products in 2024. Recent price increases, driven by inflation, also contributed to the robust current retail performance. Euromonitor International's Wipes in North Macedonia report offers a comprehensive guide to the size and ... Read More
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Tissue and Hygiene in North Macedonia
... stabilising. Most major tissue and hygiene categories have matured. Given the current levels of saturation and the negative demographic trend in the country, which reduces the potential consumer base, there is limited future growth potential. ... Read More
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Away-From-Home Tissue and Hygiene in North Macedonia
... administrative requirements and scrutiny, along with the obligation to undergo tender procedures, which offer limited opportunities typically available only to selected players. Euromonitor International's Away-from-Home Tissue and Hygiene in North Macedonia report offers a comprehensive ... Read More
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North Macedonia: Fishing Tackle Market and the Impact of COVID-19 in the Medium Term
... in the medium term. The report provides a strategic analysis of the fishing tackle market in North Macedonia and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the ... Read More
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North Macedonia: Tampons and Sanitary Pads Market - Analysis, Size, Trends, Consumption, and Forecast
... for the market development in the medium term. The report provides a strategic analysis of the tampons and sanitary pads market in North Macedonia and describes the main market participants, growth and demand drivers, challenges, ... Read More
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North Macedonia: Refrigerators Market and the Impact of COVID-19 in the Medium Term
... medium term. The report provides a strategic analysis of the refrigerators market in North Macedonia and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the ... Read More
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North Macedonia: Headphones Market and the Impact of COVID-19 in the Medium Term
... medium term. The report provides a strategic analysis of the headphones market in North Macedonia and describes the main market participants, growth and demand drivers, challenges, and all other factors, influencing the development of the ... Read More
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