Connected Packaging & Labels (RFID / NFC – Smartphones / Dedicated Readers) Branded Retail Products Business & Market Opportunities, Competitive Analysis & Technology Status in 2019
SUMMARY OVERVIEW – CONNECTED PACKAGING
Connected Packaging Defined
Connected packaging is defined here are packaging that carries a device / feature that provides some form of ‘mass customisation’ and hence ‘unique identifiers’ for individual packs (either covertly or overtly).
Smartphones (or dedicated readers) can then be used together with such connecting devices to enable digitally printed codes to be read providing:
Unique ID of individual item level packs
Gateways to the Internet.
These two capabilities open the door to a number of powerful functionalities including:
Consumer Engagement & Mobile Marketing enabling direct click through access to brand owner website landing pages – This can lead directly to fast measurable ROI for Brand Owners)
Product Authentication, Brand Protection & Security Printing
Item Level Mass Serialisation / Track & Trace
Supply Chain Management & Materials Planning
Brand owners faced with Technology Options / Decisions – Connected Packaging
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.Download eBook