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Connected Packaging & Labels (RFID / NFC – Smartphones / Dedicated Readers) Branded Retail Products Business & Market Opportunities, Competitive Analysis & Technology Status in 2019

Connected Packaging & Labels (RFID / NFC – Smartphones / Dedicated Readers) Branded Retail Products Business & Market Opportunities, Competitive Analysis & Technology Status in 2019

SUMMARY OVERVIEW – CONNECTED PACKAGING
Connected Packaging Defined
Connected packaging is defined here are packaging that carries a device / feature that provides some form of ‘mass customisation’ and hence ‘unique identifiers’ for individual packs (either covertly or overtly).

Smartphones (or dedicated readers) can then be used together with such connecting devices to enable digitally printed codes to be read providing:

Unique ID of individual item level packs
Gateways to the Internet.

These two capabilities open the door to a number of powerful functionalities including:

Consumer Engagement & Mobile Marketing enabling direct click through access to brand owner website landing pages – This can lead directly to fast measurable ROI for Brand Owners)
Product Authentication, Brand Protection & Security Printing
Item Level Mass Serialisation / Track & Trace
Supply Chain Management & Materials Planning
Workflow automation
Others

Brand owners faced with Technology Options / Decisions – Connected Packaging


SUMMARY OVERVIEW - CONNECTED PACKAGING
Connected Packaging Defined
Brand owners faced with Technology Options / Decisions – Connected Packaging
Branded Retail Products - Early Adopter Opportunities - Vertical Markets / Product Categories Identified
Connected Packaging - Unique IDs / Gateways to the Internet
TECHNOLOGY OVERVIEW & MARKET-READINESS
FIELDS OF APPLICATION – SHORT, LONG & EXTENDED RANGE RFID / MULTI-FUNCTIONALITY
FUNCTIONALITIES THAT CAN BE REALISED WITH CONNECTED PACKAGING
Consumer Engagement is Driving Changes in Consumer Behaviour
Consumer Engagement – Championed by Brand Owners
A Toolbox for Consumer Engagement & Mobile Marketing
Changing Consumer Needs & Requirements
Competitive advantage through a Enhanced Consumer Experience
Product Authentication
Item Level Mass Serialisation / Track & Trace
Connected Packaging & The Internet of Things (IoT)
THE ROI & BENEFITS OF ‘CONNECTED’ PACKAGING / LABELS
2-Way Information Exchange
RADIO-ELECTRONIC OR OPTICAL SOLUTIONS
Connected Packaging - Competing Optical Technology Platforms
Optical Technology Platforms
Substitution or Co-existence?
SUGGESTED FURTHER READING: MAJOR NEW VANDAGRAF REPORT

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