
Eye Makeup Market Size, Trends, Analysis, and Outlook By Product (Mascara, Eye shadow, Eyeliner, Eye pencil, Eyebrow, Others), By Application (Online, Offline), by Country, Segment, and Companies, 2024-2032
Description
Eye Makeup Market Size, Trends, Analysis, and Outlook By Product (Mascara, Eye shadow, Eyeliner, Eye pencil, Eyebrow, Others), By Application (Online, Offline), by Country, Segment, and Companies, 2024-2032
Global Eye Makeup Market Size is valued at $16.8 Billion in 2024 and is forecast to register a growth rate (CAGR) of 5.2% to reach $25.2 Billion by 2032.
The eye makeup market is witnessing growth as consumer interest in beauty and personal care increases. The trend towards innovative formulations, including long-lasting and waterproof options, is boosting market expansion. Innovations in packaging and marketing strategies are enhancing market potential, encouraging brands to develop diverse eye makeup offerings.
Eye Makeup Market Drivers, Trends, Opportunities, and Growth Opportunities
The comprehensive report presents unique market trends and challenges shaping the outlook for industry stakeholders. The Future of Eye Makeup survey report provides the market size outlook across types, applications, and segments globally and regionally. It also offers data-driven insights and actionable recommendations for companies in the Eye Makeup industry.
Key market trends defining the global Eye Makeup demand in 2025 and Beyond
The Eye Makeup industry remains an attractive hub for both domestic and global vendors. As we enter 2025, demand from end-user sectors, changes in consumption patterns, new product launches, and widening distribution channels will play major roles.
Eye Makeup Market Segmentation- Industry Share, Market Size, and Outlook to 2032
Rising demand for diverse products and applications fuels the increased investments in niche segments. Leading companies focus on generating a large share of their future revenue growth by expanding into these niche segments. The report presents a market size outlook across segments, supporting companies scaling up production with a focus on potential countries.
Key strategies adopted by companies within the Eye Makeup industry
Leading Eye Makeup companies are boosting investments to capitalize on untapped potential and future possibilities across niche market segments and surging demand conditions. In particular, companies that leverage advanced technologies to achieve operational excellence are set to gain significant revenues. The report details the key strategies adopted by the top 10 Eye Makeup companies.
Eye Makeup Market Study- Strategic Analysis Review
The market research report dives deep into qualitative factors shaping the market, empowering you to make informed decisions.
- Industry Dynamics: Porter's Five Forces analysis to understand bargaining power, competitive rivalry, and threats that impact long-term strategy formulation.
- Strategic Insights: Provides valuable perspectives on key players and their approaches based on comprehensive strategy analysis.
- Internal Strengths and Weaknesses: Develop targeted strategies to leverage strengths, address weaknesses, and capitalize on market opportunities.
- Future Possibilities: Prepare for diverse outcomes with in-depth scenario analysis. Explore potential market disruptions, technology advancements, and economic changes.
The Eye Makeup industry report provides a detailed analysis and outlook of revenue generated by companies from 2018 to 2023. With actual data for 2023, the report forecasts the market size outlook from 2024 to 2032 in three scenarios: low case, reference case, and high case.
Eye Makeup Country Analysis and Revenue Outlook to 2032
The report analyzes 22 countries worldwide, including key driving forces and market size outlook from 2021 to 2032. Additionally, it includes region analysis across Asia Pacific, Europe, the Middle East, Africa, North America, and South America. For each region, the market size outlook by segments is forecast for 2032.
North America Eye Makeup Market Size Outlook- Companies plan for focused investments in a changing environment
The US remains the market leader in North America, driven by a large consumer base, well-established providers, and strong infrastructure. Leading companies focus on new product launches in a changing environment. The US GDP is expected to grow from $28,781.1 Billion in 2024 to $36,621 Billion in 2030, driving demand for various Eye Makeup market segments. Similarly, strong market demand encourages Canadian Eye Makeup companies to invest in niche segments. Mexico's investment in technological advancements positions it for significant market expansion.
Europe Eye Makeup Market Size Outlook- Companies investing in assessing consumers, categories, competitors, and capabilities.
The German Eye Makeup industry remains the major market for companies in the European Eye Makeup industry with consumers in Germany, France, the UK, Spain, Italy, and others anticipated to register a steady demand throughout the forecast period, driving the overall market prospects. In addition, the proactive approach of vendors in identifying and leveraging new growth prospects positions the European Eye Makeup market fostering both domestic and international interest. Leading brands operating in the industry are emphasizing effective marketing strategies, innovative product offerings, and addressing niche consumer segments.
Asia Pacific Eye Makeup Market Size Outlook- an attractive hub for opportunities for both local and global companies
The increasing pool of consumer base, robust consumption expenditure, and increasing investments in manufacturing drive the demand for Eye Makeup in Asia Pacific. In particular, China, India, and South East Asian Eye Makeup markets present a compelling outlook for 2032, attracting both domestic and multinational vendors seeking growth opportunities. Similarly, with a burgeoning population and a rising middle class, India offers a vast consumer market. Japanese and Korean companies are quickly aligning their strategies to navigate market changes, explore new markets, and enhance their competitive edge. Our report utilizes in-depth interviews with industry experts and comprehensive data analysis to provide a comprehensive outlook of 6 major countries in the APAC region.
Latin America Eye Makeup Market Size Outlook- Continued urbanization and rising income levels
Rising income levels contribute to higher purchasing power among consumers, spurring consumption and creating opportunities for market expansion. Continued urbanization and rising income levels are expected to sustainably drive consumption growth in the medium to long term.
Middle East and Africa Eye Makeup Market Size Outlook- continues its upward trajectory across segments.
Robust demand from Middle Eastern countries including Saudi Arabia, the UAE, Qatar, Kuwait, and other GCC countries supports the overall Middle East Eye Makeup market potential. Fuelled by increasing consumption expenditure of individuals and growing population drive the demand for Eye Makeup.
Eye Makeup Company Profiles
The global Eye Makeup market is characterized by intense competitive conditions with leading companies opting for aggressive marketing to gain market shares. The report presents business descriptions, SWOT analysis, growth strategies, and financial profiles. The leading companies included in the study are Amway Corp, CHANEL Ltd, Colorbar Cosmetics Pvt. Ltd, DIC Corp, FORMA BRANDS LLC, Iredale Cosmetics Inc, L’Oréal S.A., LVMH Moet Hennessy Louis Vuitton SE, Manash Lifestyle Pvt. Ltd, Mary Kay Inc, Natura and Co Holding SA, Oriflame Holding AG, Revlon Inc, Revolution Beauty Ltd, Shiseido Co. Ltd.
Recent Eye Makeup Market Developments
The global Eye Makeup market study presents recent market news and developments including new product launches, mergers, acquisitions, expansions, product approvals, and other updates in the industry.
Eye Makeup Market Report Scope
Parameters: Revenue, Volume Price
Study Period: 2023 (Base Year); 2018- 2023 (Historic Period); 2024- 2032 (Forecast Period)
Currency: USD; (Upon request, can be provided in Euro, JPY, GBP, and other Local Currency)
Qualitative Analysis
- Pricing Analysis
- Value Chain Analysis
- SWOT Profile
- Market Dynamics- Trends, Drivers, Challenges
- Porter’s Five Forces Analysis
- Macroeconomic Impact Analysis
- Case Scenarios- Low, Base, High
Product
Mascara
Eye shadow
Eyeliner
Eye pencil
Eyebrow
Others
Application
Online
Offline
Geographical Segmentation:
- North America (3 markets)
- Europe (6 markets)
- Asia Pacific (6 markets)
- Latin America (3 markets)
- Middle East Africa (5 markets)
Amway Corp
CHANEL Ltd
Colorbar Cosmetics Pvt. Ltd
DIC Corp
FORMA BRANDS LLC
Iredale Cosmetics Inc
L’Oréal S.A.
LVMH Moet Hennessy Louis Vuitton SE
Manash Lifestyle Pvt. Ltd
Mary Kay Inc
Natura and Co Holding SA
Oriflame Holding AG
Revlon Inc
Revolution Beauty Ltd
Shiseido Co. Ltd
Formats Available: Excel, PDF, and PPT
Table of Contents
190 Pages
- Chapter 1: Executive Summary
- 1.1 Study Scope
- 1.2 Market Definition
- 1.3 Report Guide
- 1.3.1 Country Coverage
- 1.3.2 Companies Profiled
- 1.3.3 Study Period: 2018 to 2023 and 2024 to 2032
- 1.3.4 Units
- 1.4 Abbreviations
- Chapter 2. Eye Makeup Market Overview- 2025
- 2.1 An Introduction to the Global Eye Makeup Markets
- 2.2 Key Statistics
- 2.3 Region Benchmarking, 2024
- 2.4 Country Positioning Matrix, 2024
- Chapter 3. Strategic Analysis Review
- 3.1 Eye Makeup Industry Stakeholders
- 3.2 Value Chain Analysis
- 3.3 Porter’s Five Forces Analysis
- 3.4 SWOT Profile
- 3.5 Recent Market Developments
- Chapter 4. Impact Analysis and Scenario Forecasts
- 4.1 Russia-Ukraine Conflict Analysis
- 4.2 COVID-19: Post Pandemic Recovery Analysis
- 4.3 US Inflation and Sluggish Growth in China
- 4.4 Focus on Sustainability
- 4.5 Low Growth Case Scenario: Global Eye Makeup Market Outlook to 2032
- 4.6 Reference Case Scenario: Global Eye Makeup Market Outlook to 2032
- 4.7 High Growth Case Scenario: Global Eye Makeup Market Outlook to 2032
- Chapter 5: Eye Makeup Market Dynamics
- 5.1 Key Eye Makeup Market Trends
- 5.2 Potential Eye Makeup Market Opportunities
- 5.3 Key Market Challenges
- Chapter 6: Global Eye Makeup Market Analysis and Outlook to 2032
- 6.1 Global Market Outlook by Segments, 2021 to 2032
- 6.2 Product
- Mascara
- Eye shadow
- Eyeliner
- Eye pencil
- Eyebrow
- Others
- Application
- Online
- Offline
- 6.3 Global Market Outlook by Region, 2021 to 2032
- Chapter 7: North America Eye Makeup Market Analysis and Outlook to 2032
- 7.1 North America Market Outlook by Segments, 2021- 2032
- 7.2 Product
- Mascara
- Eye shadow
- Eyeliner
- Eye pencil
- Eyebrow
- Others
- Application
- Online
- Offline
- 7.3 North America Market Outlook by Country, 2021- 2032
- 7.3.1 United States Eye Makeup Market Size Forecast, 2021- 2032
- 7.3.2 Canada Eye Makeup Market Size Forecast, 2021- 2032
- 7.3.3 Mexico Eye Makeup Market Size Forecast, 2021- 2032
- Chapter 8: Europe Eye Makeup Market Analysis and Outlook to 2032
- 8.1 Europe Market Outlook by Segments, 2021- 2032
- 8.2 Product
- Mascara
- Eye shadow
- Eyeliner
- Eye pencil
- Eyebrow
- Others
- Application
- Online
- Offline
- 8.3 Europe Market Outlook by Country, 2021- 2032
- 8.3.1 Germany Eye Makeup Market Size Forecast, 2021- 2032
- 8.3.2 France Eye Makeup Market Size Forecast, 2021- 2032
- 8.3.3 United Kingdom Eye Makeup Market Size Forecast, 2021- 2032
- 8.3.4 Spain Eye Makeup Market Size Forecast, 2021- 2032
- 8.3.5 Italy Eye Makeup Market Size Forecast, 2021- 2032
- 8.3.6 Russia Eye Makeup Market Size Forecast, 2021- 2032
- 8.3.7 Rest of Europe Eye Makeup Market Size Forecast, 2021- 2032
- Chapter 9: Asia Pacific Eye Makeup Market Analysis and Outlook to 2032
- 9.1 Asia Pacific Market Outlook by Segments, 2021- 2032
- 9.2 Product
- Mascara
- Eye shadow
- Eyeliner
- Eye pencil
- Eyebrow
- Others
- Application
- Online
- Offline
- 9.3 Asia Pacific Market Outlook by Country, 2021- 2032
- 9.3.1 China Eye Makeup Market Size Forecast, 2021- 2032
- 9.3.2 India Eye Makeup Market Size Forecast, 2021- 2032
- 9.3.3 Japan Eye Makeup Market Size Forecast, 2021- 2032
- 9.3.4 South Korea Eye Makeup Market Size Forecast, 2021- 2032
- 9.3.5 Australia Eye Makeup Market Size Forecast, 2021- 2032
- 9.3.6 South East Asia Eye Makeup Market Size Forecast, 2021- 2032
- 9.3.7 Rest of Asia Pacific Eye Makeup Market Size Forecast, 2021- 2032
- Chapter 10: South America Eye Makeup Market Analysis and Outlook to 2032
- 10.1 South America Market Outlook by Segments, 2021- 2032
- 10.2 Product
- Mascara
- Eye shadow
- Eyeliner
- Eye pencil
- Eyebrow
- Others
- Application
- Online
- Offline
- 10.3 South America Market Outlook by Country, 2021- 2032
- 10.3.1 Brazil Eye Makeup Market Size Forecast, 2021- 2032
- 10.3.2 Argentina Eye Makeup Market Size Forecast, 2021- 2032
- 10.3.3 Rest of South America Eye Makeup Market Size Forecast, 2021- 2032
- Chapter 11: Middle East and Africa Eye Makeup Market Analysis and Outlook to 2032
- 11.1 Middle East and Africa Market Outlook by Segments, 2021- 2032
- 11.2 Product
- Mascara
- Eye shadow
- Eyeliner
- Eye pencil
- Eyebrow
- Others
- Application
- Online
- Offline
- 11.3 Middle East and Africa Market Outlook by Country, 2021- 2032
- 11.3.1 Saudi Arabia Eye Makeup Market Size Forecast, 2021- 2032
- 11.3.2 The UAE Eye Makeup Market Size Forecast, 2021- 2032
- 11.3.3 Rest of Middle East Eye Makeup Market Size Forecast, 2021- 2032
- 11.3.4 South Africa Eye Makeup Market Size Forecast, 2021- 2032
- 11.3.4 Rest of Africa Eye Makeup Market Size Forecast, 2021- 2032
- Chapter 12: Competitive Landscape
- 12.1 Competitive Analysis- Product Profile, SWOT, Financial Profiles
- 12.2 Key Companies Profiled in the Study
- 12.3 Amway Corp
- CHANEL Ltd
- Colorbar Cosmetics Pvt. Ltd
- DIC Corp
- FORMA BRANDS LLC
- Iredale Cosmetics Inc
- L’Oréal S.A.
- LVMH Moet Hennessy Louis Vuitton SE
- Manash Lifestyle Pvt. Ltd
- Mary Kay Inc
- Natura and Co Holding SA
- Oriflame Holding AG
- Revlon Inc
- Revolution Beauty Ltd
- Shiseido Co. Ltd
- Chapter 13: Sources and Research Methodology
- 13.1 Primary and Secondary Sources
- 13.2 Research Methodology
- 13.3 Data Triangulation and Validation
- 13.4 Assumptions and Limitations
- 13.5 Forecast Methodology
- Appendix
- A: Highlights of the Q4-2024 Version
- B: Conclusion and Future Recommendations
- C: Customization Options
- D: Contact Information
- List of Figures
- Figure 1: Country Analysis: Largest Market Share (%)- 2024 vs. 2032
- Figure 2: GDP (Current Prices) Outlook by Country, 2010- 2032
- Figure 3: Population Outlook by Country, 2010- 2032
- Figure 4: Inflation Outlook by Country (%), 2024- 2032
- Figure 5: Global Eye Makeup Market Outlook by Type, 2021- 2032
- Figure 6: Global Eye Makeup Market Outlook by Application, 2021- 2032
- Figure 7: Global Eye Makeup Market Outlook by Region, 2021- 2032
- Figure 8: North America Eye Makeup Market Snapshot, Q4-2024
- Figure 9: North America Eye Makeup Market Size Forecast by Type, 2021- 2032
- Figure 10: North America Eye Makeup Market Size Forecast by Application, 2021- 2032
- Figure 11: North America Eye Makeup Market Share by Country, 2023
- Figure 12: Europe Eye Makeup Market Snapshot, Q4-2024
- Figure 13: Europe Eye Makeup Market Size Forecast by Type, 2021- 2032
- Figure 14: Europe Eye Makeup Market Size Forecast by Application, 2021- 2032
- Figure 15: Europe Eye Makeup Market Share by Country, 2023
- Figure 16: Asia Pacific Eye Makeup Market Snapshot, Q4-2024
- Figure 17: Asia Pacific Eye Makeup Market Size Forecast by Type, 2021- 2032
- Figure 18: Asia Pacific Eye Makeup Market Size Forecast by Application, 2021- 2032
- Figure 19: Asia Pacific Eye Makeup Market Share by Country, 2023
- Figure 20: South America Eye Makeup Market Snapshot, Q4-2024
- Figure 21: South America Eye Makeup Market Size Forecast by Type, 2021- 2032
- Figure 22: South America Eye Makeup Market Size Forecast by Application, 2021- 2032
- Figure 23: South America Eye Makeup Market Share by Country, 2023
- Figure 24: Middle East and Africa Eye Makeup Market Snapshot, Q4-2024
- Figure 25: Middle East and Africa Eye Makeup Market Size Forecast by Type, 2021- 2032
- Figure 26: Middle East and Africa Eye Makeup Market Size Forecast by Application, 2021- 2032
- Figure 27: Middle East and Africa Eye Makeup Market Share by Country, 2023
- Figure 28: United States Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 29: Canada Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 30: Mexico Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 31: Germany Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 32: France Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 33: United Kingdom Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 34: Spain Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 35: Italy Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 36: Russia Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 37: Rest of Europe Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 38: China Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 39: India Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 40: Japan Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 41: South Korea Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 42: Australia Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 43: South East Asia Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 44: Rest of APAC Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 45: Brazil Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 46: Argentina Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 47: Rest of LATAM Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 48: Saudi Arabia Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 49: UAE Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 50: South Africa Eye Makeup Market Size Outlook, $ Million, 2021- 2032
- Figure 51: Research Methodology
- Figure 52: Forecast Methodology
- List of Tables
- Table 1: Market Scope and Segmentation
- Table 2: Global Eye Makeup Market Size Outlook, $Million, 2021 to 2032
- Table 3: Low Case Scenario Forecasts
- Table 4: Reference Case Scenario Forecasts
- Table 5: High Growth Scenario Forecasts
- Table 6: Global Eye Makeup Market Size Outlook by Segments, 2021- 2032
- Table 7: Global Eye Makeup Market Size Outlook by Region, 2021- 2032
- Table 8: Country Mapping, 2023 vs. 2032
- Table 9: North America- Eye Makeup Market Outlook by Type, 2021- 2032
- Table 10: North America- Eye Makeup Market Outlook by Country, 2021- 2032
- Table 11: Europe - Eye Makeup Market Outlook by Type, 2021- 2032
- Table 12: Europe - Eye Makeup Market Outlook by Country, 2021- 2032
- Table 13: Asia Pacific - Eye Makeup Market Outlook by Type, 2021- 2032
- Table 14: Asia Pacific - Eye Makeup Market Outlook by Country, 2021- 2032
- Table 15: South America- Eye Makeup Market Outlook by Type, 2021- 2032
- Table 16: South America- Eye Makeup Market Outlook by Country, 2021- 2032
- Table 17: Middle East and Africa - Eye Makeup Market Outlook by Type, 2021- 2032
- Table 18: Middle East and Africa - Eye Makeup Market Outlook by Country, 2021- 2032
- Table 19: Business Snapshots of Leading Eye Makeup Companies
- Table 20: Product Profiles of Leading Eye Makeup Companies
- Table 21: SWOT Profiles of Leading Eye Makeup Companies
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