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Sweet Biscuits, Snack Bars and Fruit Snacks in Japan

Published Jun 27, 2025
Length 27 Pages
SKU # EP20156267

Description

Despite a decrease in the population, the Japanese sweet biscuits, snack bars and fruit snacks market showed resilience in 2024, but as a reaction to the previous year's performance, 2025 is set to witness a slight decline in volume terms. Amidst rising consumer spending difficulties, snacks that are filling, such as chocolate-coated biscuits, have been well-received in terms of both volume and value. However, the continuous depreciation of the yen has led to increased costs for imported ingredi... Euromonitor International's Sweet Biscuits, Snack Bars and Fruit Snacks in Japan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change. Product coverage: Fruit Snacks, Snack Bars, Sweet Biscuits. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report? * Get a detailed picture of the Sweet Biscuits, Snack Bars and Fruit Snacks market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market’s major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

Table of Contents

27 Pages
Sweet Biscuits, Snack Bars and Fruit Snacks in Japan
Euromonitor International
June 2025
List Of Contents And Tables
SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN JAPAN
KEY DATA FINDINGS
2025 DEVELOPMENTS
Cost-effective biscuits gaining approval
Bourbon Corp continues to lead the market
Long-Sellers Dominate Sales Without Increasing Floor Space
PROSPECTS AND OPPORTUNITIES
Slight increase in sweet biscuits market value
Broad marketing strategies from social media to packaging
Rising demand for premium biscuits as gifts
CATEGORY DATA
Table 1 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2020-2025
Table 2 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2020-2025
Table 3 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2020-2025
Table 4 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2020-2025
Table 5 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2025
Table 6 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2022-2025
Table 7 NBO Company Shares of Sweet Biscuits: % Value 2021-2025
Table 8 LBN Brand Shares of Sweet Biscuits: % Value 2022-2025
Table 9 NBO Company Shares of Snack Bars: % Value 2021-2025
Table 10 LBN Brand Shares of Snack Bars: % Value 2022-2025
Table 11 NBO Company Shares of Fruit Snacks: % Value 2021-2025
Table 12 LBN Brand Shares of Fruit Snacks: % Value 2022-2025
Table 13 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2020-2025
Table 14 Distribution of Sweet Biscuits by Format: % Value 2020-2025
Table 15 Distribution of Snack Bars by Format: % Value 2020-2025
Table 16 Distribution of Fruit Snacks by Format: % Value 2020-2025
Table 17 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2025-2030
Table 18 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2025-2030
Table 19 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2025-2030
Table 20 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2025-2030
SNACKS IN JAPAN
EXECUTIVE SUMMARY
Snacks in 2025: The big picture
Key trends in 2025
Competitive Landscape
Channel developments
What next for snacks?
MARKET DATA
Table 21 Sales of Snacks by Category: Volume 2020-2025
Table 22 Sales of Snacks by Category: Value 2020-2025
Table 23 Sales of Snacks by Category: % Volume Growth 2020-2025
Table 24 Sales of Snacks by Category: % Value Growth 2020-2025
Table 25 NBO Company Shares of Snacks: % Value 2021-2025
Table 26 LBN Brand Shares of Snacks: % Value 2022-2025
Table 27 Penetration of Private Label by Category: % Value 2020-2025
Table 28 Distribution of Snacks by Format: % Value 2020-2025
Table 29 Forecast Sales of Snacks by Category: Volume 2025-2030
Table 30 Forecast Sales of Snacks by Category: Value 2025-2030
Table 31 Forecast Sales of Snacks by Category: % Volume Growth 2025-2030
Table 32 Forecast Sales of Snacks by Category: % Value Growth 2025-2030
DISCLAIMER
SOURCES
Summary 1 Research Sources

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