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Big Data and Business AnalyticsSize, Share, and Outlook, H2-2025 Report-By Type (Machine Learning, Data Mining, Artificial Intelligence, Natural Language Processing, Others), By Application (Customer Analytics, Supply Chain Analytics, Marketing Analytics,

Publisher VPA Research
Published Sep 01, 2025
Length 174 Pages
SKU # VPA20332971

Description

Big Data and Business Analytics Market Outlook
The Big Data and Business Analytics Market size is expected to register a robust growth rate during the forecast period from 2025 to 2032. The Big Data and Business Analytics market is a thriving business that is poised to keep growing and presents potential growth opportunities for companies across the industry value chain.
The comprehensive market research report presents 12-year historic and forecast data on Big Data and Business Analytics segments across 22 countries from 2021 to 2032. Key segments in the report include By Type (Machine Learning, Data Mining, Artificial Intelligence, Natural Language Processing, Others), By Application (Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Spatial Analytics, Workforce Analytics, Risk & Credit Analytics, Transportation Analytics), By Component (Hardware, Software, Service), By Deployment (On-premise, Cloud), By End-User (BFSI, Manufacturing, Healthcare, Government, Energy & Utilities, Transportation, Retail & E-commerce, IT & Telecom, Education, Others). Over 70 tables and charts showcase findings from our latest survey report on Big Data and Business Analytics markets.

Big Data and Business Analytics Market Insights, 2025
The Big Data and Business Analytics Market in 2025 is foundational to digital transformation across every industry. Enterprises are leveraging advanced analytics tools to extract insights from structured and unstructured data, enabling smarter decisions in real time. Solutions from players like Microsoft, IBM, Tableau, and Databricks are integrated with cloud-native storage, machine learning engines, and visualization platforms. The adoption of edge analytics, self-service BI, and data fabric architecture is accelerating. In 2025, the growing importance of data governance, data lineage, and explainable AI is reshaping how analytics is delivered, especially in regulated industries like healthcare, banking, and telecom..

Five Trends that will define global Big Data and Business Analytics market in 2025 and Beyond
A closer look at the multi-million market for Big Data and Business Analytics identifies rapidly shifting consumer preferences across categories. By focusing on growth and resilience, leading Big Data and Business Analytics companies are prioritizing their investments across categories, markets, and geographies. The report analyses the most important market trends shaping the new landscape to support better decisions for the long and short-term future. The impact of tariffs by the US administration also significantly impact the profitability of Big Data and Business Analytics vendors.

What are the biggest opportunities for growth in the Big Data and Business Analytics industry?
The Big Data and Business Analytics sector demonstrated remarkable resilience over the past year across developed and developing economies. Further, the market presents significant opportunities to leverage the existing momentum towards actions by 2032. On the other hand, recent macroeconomic developments including rising inflation and supply chain disruptions are putting pressure on companies. The chapter assists users to identify growth avenues and address business challenges to make informed commercial decisions with unique insights, data forecasts, and in-depth market analyses.

Big Data and Business Analytics Market Segment Insights
The Big Data and Business Analytics industry presents strong offers across categories. The analytical report offers forecasts of Big Data and Business Analytics industry performance across segments and countries. Key segments in the industry include- By Type (Machine Learning, Data Mining, Artificial Intelligence, Natural Language Processing, Others), By Application (Customer Analytics, Supply Chain Analytics, Marketing Analytics, Pricing Analytics, Spatial Analytics, Workforce Analytics, Risk & Credit Analytics, Transportation Analytics), By Component (Hardware, Software, Service), By Deployment (On-premise, Cloud), By End-User (BFSI, Manufacturing, Healthcare, Government, Energy & Utilities, Transportation, Retail & E-commerce, IT & Telecom, Education, Others). The largest types, applications, and sales channels, fastest growing segments, and the key factors driving each of the categories are included in the report.
Forecasts of each segment across five regions are provided from 2021 through 2032 for Asia Pacific, North America, Europe, South America, Middle East, and African regions. In addition, Big Data and Business Analytics market size outlook is provided for 22 countries across these regions.

Market Value Chain
The chapter identifies potential companies and their operations across the global Big Data and Business Analytics industry ecosystem. It assists decision-makers in evaluating global Big Data and Business Analytics market fundamentals, market dynamics, and disruptive trends across the value chain segments.

Scenario Analysis and Forecasts
Strategic decision-making in the Big Data and Business Analytics industry is multi-faceted with the increased need for planning across scenarios. The report provides forecasts across three case scenarios- low growth, reference case, and high growth cases.

Asia Pacific Big Data and Business Analytics Market Analysis- A Promising Growth Arena for Business Expansion
As companies increasingly expand across promising Asia Pacific markets with over 4.5 billion population, the medium-to-long-term future remains robust. The presence of the fastest-growing economies such as China, India, Thailand, Indonesia, and Vietnam coupled with strengthening middle-class populations and rising disposable incomes drive the market. In particular, China and India are witnessing rapid shifts in consumer purchasing behavior. China is recovering steadily with optimistic forecasts for 2025. Further, Japanese and South Korean markets remain stable with most companies focusing on new product launches and diversification of sales channels.

The State of Europe Big Data and Business Analytics Industry 2025- Focus on Accelerating Competitiveness
As companies opt for an integrated agenda for competitiveness, the year 2025 presents optimistic scenarios for companies across the ecosystem. With signs of economic recovery across markets, companies are increasing their investments. Europe is one of the largest markets for Big Data and Business Analytics with demand from both Western Europe and Eastern European regions increasing over the medium to long-term future. Increasing omnichannel shopping amidst robust consumer demand for value purchases shapes the market outlook. The report analyses the key Big Data and Business Analytics market drivers and opportunities across Germany, France, the United Kingdom, Spain, Italy, Russia, and other Europe.

The US Big Data and Business Analytics market Insights- Vendors are exploring new opportunities within the US Big Data and Business Analytics industry.
Easing inflation coupled with strengthening consumer sentiment is encouraging aggressive actions from the US Big Data and Business Analytics companies. Market players consistently focusing on innovation and pursuing new ways to create value are set to excel in 2025. In addition, the Canadian and Mexican markets offer lucrative growth pockets for manufacturers and vendors. Focus on private-brand offerings and promotions, diversified sales channels, expansion into niche segments, adoption of advanced technologies, and sustainability are widely observed across the North American Big Data and Business Analytics market.

Latin American Big Data and Business Analytics market outlook rebounds in line with economic growth.
Underlying demand remains higher among urban consumers with an optimistic economic outlook across Brazil, Argentina, Chile, and other South and Central American countries. Increased consumer spending has been reported in Q1 -2025 and the prospects remain strong for rest of 2025. Aggressive ecosystem moves to create new sources of income are widely observed across markets in the region. Marketing activities focused on customer insights, operations, and support functions are quickly gaining business growth in the region.

Middle East and Africa Big Data and Business Analytics Markets- New Opportunities for Companies Harnessing Diversity
Rapid growth in burgeoning urban locations coupled with a young and fast-growing population base is attracting new investments in the Middle East and African Big Data and Business Analytics markets. Designing expansion and marketing strategies to cater to the local consumer base supports the market prospects. In addition to Nigeria, Algeria, South Africa, and other markets, steady growth markets in Ethiopia, Rwanda, Ghana, Tanzania, the Democratic Republic of Congo, and others present significant prospects for companies. On the other hand, Middle Eastern Big Data and Business Analytics markets including the UAE, Saudi Arabia, Qatar, and Oman continue to offer lucrative pockets of growth.

Competitive Landscape- How Big Data and Business Analytics companies outcompete in 2025?
The ability to respond quickly to evolving consumer preferences and adapt businesses to niche consumer segments remains a key growth factor. The report identifies the leading companies in the industry and provides their revenue for 2024. The market shares of each company are also included in the report. Further, business profiles, SWOT analysis, and financial analysis of each company are provided in detail. Key companies analyzed in the report include Amazon Web Services, Fair Isaac Corp, Hewlett Packard Enterprise Development LP, IBM Corp, Microsoft Corp, Oracle Corp, SAP SE, SAS Institute Inc, Teradata Corp, TIBCO Software Inc.

Big Data and Business Analytics Market Segmentation
By Type
Machine Learning
Data Mining
Artificial Intelligence
Natural Language Processing
Others
By Application
Customer Analytics
Supply Chain Analytics
Marketing Analytics
Pricing Analytics
Spatial Analytics
Workforce Analytics
Risk & Credit Analytics
Transportation Analytics
By Component
Hardware
Software
Service
By Deployment
On-premise
Cloud
By End-User
BFSI
Manufacturing
Healthcare
Government
Energy & Utilities
Transportation
Retail & E-commerce
IT & Telecom
Education
Others

Leading Companies
Amazon Web Services
Fair Isaac Corp
Hewlett Packard Enterprise Development LP
IBM Corp
Microsoft Corp
Oracle Corp
SAP SE
SAS Institute Inc
Teradata Corp
TIBCO Software Inc

Reasons to Buy the report
  • Make informed decisions through long and short-term forecasts across 22 countries and segments.
  • Evaluate market fundamentals, dynamics, and disrupting trends set to shape 2025 and beyond.
  • Gain a clear understanding of the competitive landscape, with product portfolio and growth strategies.
  • Get an integrated understanding of the entire market ecosystem and companies.
  • Stay ahead of the competition through plans for growth in a changing environment for your geographic expansion.
  • Assess the impact of advanced technologies and identify growth opportunities based on actionable data and insights.
  • Get free Excel spreadsheet and PPT versions along with the report PDF.
  • Table of Contents

    174 Pages
    1. Table of Contents
    List of Figures and Tables
    2. Executive Summary
    2.1 Key Highlights
    2.1.1 Big Data and Business Analytics Market Size Outlook, 2018-2024 and 2025-2032
    2.1.2 Largest Big Data and Business Analytics Market Types and Applications
    2.1.3 Fastest Growing Segments
    2.1.4 Potential Markets
    2.1.5 Market Concentration
    2.2 Market Scope and Segmentation
    2.2.1 Market Scope- Segments
    2.2.2 Market Scope- Countries
    2.2.3 Macroeconomic and Demographic Outlook
    2.2.4 Abbreviations
    2.2.5 Units and Currency Conversions
    3. Research Methodology
    3.1 Primary Research Surveys
    3.2 Secondary Data Sources
    3.3 Data Triangulation
    3.4 Forecast Methodology
    3.5 Assumptions and Limitations
    4. Introduction to Global Big Data and Business Analytics Market in 2025
    4.1 Industry Panorama
    4.2 Leading Companies Profiled in the Study
    4.3 Asia Pacific Markets offer Robust Market Prospects for New Entrants
    4.4 Market Dynamics
    4.4.1 Market Dynamics- Trends and Drivers
    4.4.2 Market Dynamics- Opportunities and Challenges
    4.5 Regional Analysis
    4.6 Porter’s Five Force Analysis
    4.6.1 Intensity of Competitive Rivalry
    4.6.2 Threat of New Entrants
    4.6.3 Threat of Substitutes
    4.6.4 Bargaining Power of Buyers
    4.6.5 Bargaining Power of Suppliers
    4.7 Big Data and Business Analytics Industry Value Chain Analysis
    4.7.1 Stage of Value Chain
    4.7.2 Key Activities of Companies
    4.7.3 Companies Included in Each Stage
    4.7.4 Key Insights
    5. Big Data and Business Analytics Market Outlook to 2032
    5.1 Market Size Forecast by Type, 2021-2024 and 2025-2032
    5.2 Market Size Forecast by Application, 2021-2024 and 2024-2032
    5.3 Market Size Forecast by Geography, 2021-2024 and 2024-2032
    By Type
    Machine Learning
    Data Mining
    Artificial Intelligence
    Natural Language Processing
    Others
    By Application
    Customer Analytics
    Supply Chain Analytics
    Marketing Analytics
    Pricing Analytics
    Spatial Analytics
    Workforce Analytics
    Risk & Credit Analytics
    Transportation Analytics
    By Component
    Hardware
    Software
    Service
    By Deployment
    On-premise
    Cloud
    By End-User
    BFSI
    Manufacturing
    Healthcare
    Government
    Energy & Utilities
    Transportation
    Retail & E-commerce
    IT & Telecom
    Education
    Others
    6. Global Big Data and Business Analytics Market Outlook across Growth Scenarios
    6.1 Low Growth Scenario
    6.2 Base/Reference Case
    6.3 High Growth Scenario
    6. North America Big Data and Business Analytics Market Size Outlook
    6.1 Key Market Statistics, 2024
    6.2 North America Big Data and Business Analytics Market Trends and Growth Opportunities
    6.2.1 North America Big Data and Business Analytics Market Outlook by Type
    6.2.2 North America Big Data and Business Analytics Market Outlook by Application
    6.3 North America Big Data and Business Analytics Market Outlook by Country
    6.3.1 The US Big Data and Business Analytics Market Outlook, 2021- 2032
    6.3.2 Canada Big Data and Business Analytics Market Outlook, 2021- 2032
    6.3.3 Mexico Big Data and Business Analytics Market Outlook, 2021- 2032
    7. Europe Big Data and Business Analytics Market Size Outlook
    7.1 Key Market Statistics, 2024
    7.2 Europe Big Data and Business Analytics Market Trends and Growth Opportunities
    7.2.1 Europe Big Data and Business Analytics Market Outlook by Type
    7.2.2 Europe Big Data and Business Analytics Market Outlook by Application
    7.3 Europe Big Data and Business Analytics Market Outlook by Country
    7.3.2 Germany Big Data and Business Analytics Market Outlook, 2021- 2032
    7.3.3 France Big Data and Business Analytics Market Outlook, 2021- 2032
    7.3.4 The UK Big Data and Business Analytics Market Outlook, 2021- 2032
    7.3.5 Spain Big Data and Business Analytics Market Outlook, 2021- 2032
    7.3.6 Italy Big Data and Business Analytics Market Outlook, 2021- 2032
    7.3.7 Russia Big Data and Business Analytics Market Outlook, 2021- 2032
    7.3.8 Rest of Europe Big Data and Business Analytics Market Outlook, 2021- 2032
    8. Asia Pacific Big Data and Business Analytics Market Size Outlook
    8.1 Key Market Statistics, 2024
    8.2 Asia Pacific Big Data and Business Analytics Market Trends and Growth Opportunities
    8.2.1 Asia Pacific Big Data and Business Analytics Market Outlook by Type
    8.2.2 Asia Pacific Big Data and Business Analytics Market Outlook by Application
    8.3 Asia Pacific Big Data and Business Analytics Market Outlook by Country
    8.3.1 China Big Data and Business Analytics Market Outlook, 2021- 2032
    8.3.2 India Big Data and Business Analytics Market Outlook, 2021- 2032
    8.3.3 Japan Big Data and Business Analytics Market Outlook, 2021- 2032
    8.3.4 South Korea Big Data and Business Analytics Market Outlook, 2021- 2032
    8.3.5 Australia Big Data and Business Analytics Market Outlook, 2021- 2032
    8.3.6 South East Asia Big Data and Business Analytics Market Outlook, 2021- 2032
    8.3.7 Rest of Asia Pacific Big Data and Business Analytics Market Outlook, 2021- 2032
    9. South America Big Data and Business Analytics Market Size Outlook
    9.1 Key Market Statistics, 2024
    9.2 South America Big Data and Business Analytics Market Trends and Growth Opportunities
    9.2.1 South America Big Data and Business Analytics Market Outlook by Type
    9.2.2 South America Big Data and Business Analytics Market Outlook by Application
    9.3 South America Big Data and Business Analytics Market Outlook by Country
    9.3.1 Brazil Big Data and Business Analytics Market Outlook, 2021- 2032
    9.3.2 Argentina Big Data and Business Analytics Market Outlook, 2021- 2032
    9.3.3 Rest of South and Central America Big Data and Business Analytics Market Outlook, 2021- 2032
    10. Middle East and Africa Big Data and Business Analytics Market Size Outlook
    10.1 Key Market Statistics, 2024
    10.2 Middle East and Africa Big Data and Business Analytics Market Trends and Growth Opportunities
    10.2.1 Middle East and Africa Big Data and Business Analytics Market Outlook by Type
    10.2.2 Middle East and Africa Big Data and Business Analytics Market Outlook by Application
    10.3 Middle East and Africa Big Data and Business Analytics Market Outlook by Country
    10.3.1 Saudi Arabia Big Data and Business Analytics Market Outlook, 2021- 2032
    10.3.2 The UAE Big Data and Business Analytics Market Outlook, 2021- 2032
    10.3.3 Rest of Middle East Big Data and Business Analytics Market Outlook, 2021- 2032
    10.3.4 South Africa Big Data and Business Analytics Market Outlook, 2021- 2032
    10.3.5 Egypt Big Data and Business Analytics Market Outlook, 2021- 2032
    10.3.6 Rest of Africa Big Data and Business Analytics Market Outlook, 2021- 2032
    11. Company Profiles
    11.1 Leading 10 Companies
    Amazon Web Services
    Fair Isaac Corp
    Hewlett Packard Enterprise Development LP
    IBM Corp
    Microsoft Corp
    Oracle Corp
    SAP SE
    SAS Institute Inc
    Teradata Corp
    TIBCO Software Inc
    11.2 Overview
    11.3 Products and Services
    11.4 SWOT Profile
    12. Appendix
    12.1 Subscription Options
    12.2 Customization Options
    12.3 Publisher Details
    How Do Licenses Work?
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