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Profile of O'Neill: a world leading provider of wetsuits, surf apparel, beachwear, snowwear, activewear and streetwear

Profile of O'Neill: a world leading provider of wetsuits, surf apparel, beachwear, snowwear, activewear and streetwear

O'Neill is a world leading provider of wetsuits and surf apparel, and is credited with the development of a number of innovations in this product area—notably the neoprene wetsuit, which was invented by the company's founder, Jack O'Neill, in the USA in 1952. Since the company was established, it has diversified significantly and its product portfolio now includes accessories, activewear, beachwear, snowwear and streetwear in addition to wetsuits. The company is part owned by the Netherlands-based brand management company Logo International. However, the O'Neill family has retained ownership of some areas of the business, including the O'Neill Wetsuits business, in order to safeguard the authenticity of the O'Neill brand. O'Neill remains committed to innovation in this product area and it has recently successfully developed a new neoprene material called Technobutter 3. O'Neill is also committed to environmental sustainability and social responsibility, and this is reflected in the number of industry initiatives which it supports—notably those associated with workers' rights. It also supports a number of environmental causes, and has developed a collection of apparel which focuses on the use of environmentally sustainable materials. This report provides insight into the establishment of O'Neill and its licensing and distribution activities. Also, it discusses the company's latest innovations and its commitment to corporate social responsibility (CSR).


SUMMARY
INTRODUCTION
OWNERSHIP, LICENSING AND DISTRIBUTION
Ownership
Licensing and distribution
INNOVATIONS
Innovations in wetsuits
Other innovations
O’Neill Blue collection
Denim boardshorts
O’Neill Firewall Magma
CORPORATE SOCIAL RESPONSIBILITY (CSR)
Social responsibility
Better Buying
Accord on Fire and Building Safety in Bangladesh
Banned practices
Animal welfare
Community projects
O’Neill Sea Odyssey
Protect Our Winters
CONCLUSION
APPENDIX
List of tables
Table 1: O’Neill product range, excluding wetsuits, Jan 2019
Table 2: O’Neill: sponsored professional athletes, Jan 2019

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