Functional Foods & Beverages Market Research Reports & Industry Analysis
A functional food has to do more than the basic function of supplying nutrients. The basic category of functional foods includes processed food or foods fortified with additives, like "vitamin-enriched" products. Fermented foods with live cultures are considered functional foods with probiotic benefits.
Health-conscious consumers have supplied the demand to make functional foods an emerging field in food science. Yet, as consumers seek healthy choices, they are often skeptical about the benefits claimed by the companies developing new functional foods and beverages. The fact is the benefits are simply difficult to detect.
The industry suggests the establishment of a health claim regulating agency, which may increase consumer confidence. However, strict examination of some of the functional food claims may discourage some companies from launching their products.
The burgeoning industry was also impacted by poor global economic outlook. Many companies were forced to reposition themselves in response to the global economic downturn by lowering prices, eliminating divisions and rebranding products. Others grew by targeting products that consumers believe make an impact on their health. Product functionality is the most important consumer decision factor, generally outweighing cost sensitivity.
Consumer surveys on a wide range of functional food areas -- such as heart, digestive, immunity, cognitive, joint and bone health -- find that shoppers have high levels of interest, but much lower levels of actual purchase behavior.
Cognitive-health products are one example, as more than two-thirds of Americans say they are interested in products that increase concentration, but less than one in five actually buy such products. Narrowing this gap is crucial for the industry to turn functional foods and drinks from a novelty into a steady growing business in the long term.
Functional Foods & Beverages Industry Research & Market Reports
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Global Hard Kombucha Market 2025 by Manufacturers, Regions, Type and Application, Forecast to 2031
... with a CAGR of 24.4% during review period. Kombucha is a fermented black or green tea beverage, made by adding a symbiotic culture of bacteria and yeast (SCOBY) to a solution of tea and sugar. ... Read More
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Probiotics Food And Cosmetics Global Market Report 2025
... and cosmetics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond. Reasons to Purchase Gain a truly ... Read More
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Seaweed Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)
... Market Overview Seaweed is increasingly recognized for its nutritional benefits, serving as a rich source of vitamins, minerals, and antioxidants, particularly iodine, which is essential for thyroid health. As consumers become more health-conscious, companies can ... Read More
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Superfoods Market Size, Share, Trends, Industry Analysis, and Forecast (2025 – 2031)
... Market Overview Superfoods are nutrient-dense foods that are believed to offer significant health benefits due to their high concentrations of vitamins, minerals, antioxidants, and other beneficial compounds. While there is no official definition for superfoods, ... Read More
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Future of Functional: Wellness in a Can
... TikTok-fuelled demand to regulatory grey zones, and explores what brands must know to innovate safely, price strategically and lead credibly in a fragmented, fast-moving market. Euromonitor International's Future of Functional: Wellness in a Can global ... Read More
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Nutrition Powder Market Forecasts to 2032 – Global Analysis By Product Type (Protein Powders, Meal Replacement Powders, Weight Gain Powders, Weight Loss Powders and Hydration Powders), Packaging Type (Canisters, Sachets, Tubs, Bottles and Eco-Friendly Packaging), Source, Distribution Channel, Application and By Geography
... Nutrition powder is a dietary supplement designed to provide essential vitamins, minerals, proteins, and other nutrients that may be lacking in a regular diet. It is widely accessible in powdered form, either flavored or unflavored, ... Read More
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Consumer Packaged Goods Market by Product Type (Food & Beverages, Cosmetics & Personal Care Products, Household Care Products, Healthcare Products), Packaging Type (Rigid, Flexible), Packaging Material (Plastic, Metal, Paperboard, Glass), Distribution Channel (Supermarkets, Convenience Stores, E-commerce), and Region - Global Forecast to 2030
... forecast period. The consumer-packaged goods (CPG) industry is important in our everyday lives, covering items we consume daily food and drinks, personal care products, and home care items. As the tastes of consumers change with ... Read More
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Hydrolyzed Plant Proteins
... at a CAGR of 2.9% over the analysis period 2024-2030. Soy Source, one of the segments analyzed in the report, is expected to record a 2.3% CAGR and reach US$979.6 Million by the end of ... Read More
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High Protein-based Foods
... at a CAGR of 8.1% over the analysis period 2024-2030. Protein-Rich Drinks, one of the segments analyzed in the report, is expected to record a 9.1% CAGR and reach US$84.0 Billion by the end of ... Read More
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Hemp-based Foods
... CAGR of 15.0% over the analysis period 2024-2030. Hemp Seed-based Foods, one of the segments analyzed in the report, is expected to record a 15.7% CAGR and reach US$9.7 Billion by the end of the ... Read More
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Canada Functional Foods and Natural Health Products Market Report and Forecast 2025-2034
... to witness a CAGR of 7.50% during the forecast period of 2025-2034 and attain a market value of USD 13.75 Billion by 2034. Canada Functional Food and Natural Health Products Market Overview Functional foods and ... Read More
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The 2026-2031 World Outlook for Bioactive Carotenoids and Antioxidants
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Chia Seeds
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Algae
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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The 2026-2031 World Outlook for Fiber and Probiotic Health Foods
... country in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using ... Read More
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The 2026-2031 World Outlook for Edible Insects
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Functional Food and Beverages
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Beta-Glucan Cereals
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Beta Glucan
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Cricket Protein Powders
... question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models ... Read More
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The 2026-2031 World Outlook for Commercial Seaweeds
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Acai Berries
... (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which ... Read More
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The 2026-2031 World Outlook for Flavonoids
... millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric models which project ... Read More
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The 2026-2031 World Outlook for Healthy Food and Beverages
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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The 2026-2031 World Outlook for Functional Foods and Drinks
... in question (in millions of U.S. dollars), the percent share the country is of the region, and of the globe. These comparative benchmarks allow the reader to quickly gauge a country vis-à-vis others. Using econometric ... Read More
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