South and Central America Stand Mixer Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Tilt-Head and Bowl-Lift), End-User (Residential and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Onli

South and Central America Stand Mixer Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type (Tilt-Head and Bowl-Lift), End-User (Residential and Commercial), and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Other Distribution Channel)

The South and Central America stand mixer market is expected to grow from US$ 135.13 million in 2021 to US$ 177.74 million by 2028; it is estimated to grow at a CAGR of 4.0% from 2021 to 2028.

Currently, the bakery sector holds high growth potential and is anticipated to garner a prominent position in the food processing industry. This growth is attributed to the increasing demand for bakery items due to busy lifestyle of consumers and their inclination toward ready-to-eat convenience foods, containing high nutritional values. Many new commercial establishments like hotels, cafes, and restaurants are being set up and they require many appliances like stand mixers to efficiently perform their daily operations. This emergence of new commercial establishments is leading to an increase in the purchase of stand mixers.

Further, one of the most important advantages of a stand mixer is that it allows for hands-free baking and prepping. These stand mixers are used for various applications such as to whip potatoes, cream and butter, process food, grind cheese and breadcrumbs, make homemade pasta, kneading dough for pizza and bread, mix batter, and make ice cream. Due to the convenience and various advantages offered by these stand mixers in making different products, they are increasingly used in baking and cooking. Cooking meals at home is becoming increasingly popular. Many people are exploring new recipes and techniques at homes. More people are getting involve in baking activities when they have extra time. Baking is a great activity for people who love cooking. Many clinical psychologists have also expressed that cooking can be a great stress reviler. Growing interest among the masses in baking and cooking activities is resulting in the high use of stand mixers. Moreover, people's interest in baking and cooking has propelled significantly during COVID-19 lockdowns. During the lockdown, many people have developed a habit of baking cake, pizza, and cooking packaged food at home. The closure of different food outlets during the lockdown period has raised people's interest in home cooking, thereby driving the stand mixers market regionally.

Brazil is the third-most affected economy across South and Central America due to the COVID-19 pandemic. The governments in the region have taken an array of actions, such as lockdowns, trade bans, and travel restrictions, to protect their citizens and combat the novel coronavirus spread. The restriction negatively impacted the growth of the stand mixers market. However, as many countries from the region are restarting their business activities, the demand for stand mixers is expected to grow in coming months.

With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. Thus, the South and Central America stand mixer market is expected to grow at a good CAGR during the forecast period.

South and Central America Stand Mixer Market Revenue and Forecast to 2028 (US$ Million)

South and Central America Stand Mixer Market Segmentation

By Type

Tilt-Head Bowl-Lift By End User

Residential Commercial By Distribution Channel

Supermarkets and Hypermarkets Specialty Stores Online Retail Other Distribution Channel By Country

Brazil Argentina Rest of SAM

Companies Mentioned -

De’Longhi Appliances S.r.l Whirlpool Corporation Koninklijke Philips N.V. Breville Group Limited SMEG S.p.A. Hobart Ankarsrum Kitchen AB Wonderchef Home Appliances Pvt. Ltd Kenwood Limited Hamilton Beach Brands Holding Company

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