North America Vanilla Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Form (Paste, Liquid, Powder, and Beans), Category (Organic and Conventional), and Application (Food and Beverages, Personal Care, Pharmaceuticals, and Others)

North America Vanilla Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Form (Paste, Liquid, Powder, and Beans), Category (Organic and Conventional), and Application (Food and Beverages, Personal Care, Pharmaceuticals, and Others)

The vanilla market in North America is expected to grow from US$ 750.39 million in 2021 to US$ 1,012.76 million by 2028; it is estimated to grow at a CAGR of 4.4% from 2021 to 2028.

Vanilla is widely used across several industries, such as food and beverage, personal care and cosmetics, pharmaceuticals, home fragrance, and animal feed. Vanilla is one of the most popular flavoring agents used in various food products and beverages, such as cakes, pastries, cookies, muffins, biscuits, ice creams, desserts, smoothies, chocolates, coffee, cocktails, and dairy products. It is also used in spice blends, dry mixes, barbecue sauces, and several other products. For many years, vanilla has been witnessing significant demand from the food and beverage industry. It is also experiencing widespread application in the foodservice sector. As this sector partially recovered from the COVID-19 pandemic, the demand for vanilla is increasing across the region. According to June 2021 statistics by Aust and Hachmann, a Canadian vanilla company, the demand for industrial-grade vanilla remained stable, but black/gourmet vanilla's demand rebounded strongly. Vanilla finds extensive usage in the personal care and cosmetic industry. With the growing awareness about its anti-inflammatory and anti-aging properties, its use in various skincare products, such as moisturizers, anti-aging lotions, sunscreens, and face masks, increased. Due to its unique fragrance, it is used in perfumes, deodorants, and soaps and also finds application in medicines for masking off-flavor and in ointments due to its anti-bacterial properties. The home fragrance industry is also a key end user of vanilla. Scented candle manufacturers often utilize vanilla in their products as its fragrance creates a relaxing and calming effect. Furthermore, protein powder manufacturers also use vanilla as a flavoring agent in their products. Vanilla is extensively used across multiple end-use industries and is experiencing massive demand due to its rich flavor and unique aroma. Thus, the rising demand for vanilla in various end-use industries is boosting the market substantially.

North America was one of the worst affected economies due to the COVID-19 pandemic. The US had the highest number of confirmed cases of COVID-19 pandemic compared to Canada and Mexico. The unprecedented rise in the number of COVID-19 cases across the US and Canada and the subsequent lockdown of numerous manufacturing facilities in the countries negatively influenced the growth of the various markets. The significant disruption in manufacturing, along with raw material sourcing, created a negative impact on the demand for the vanilla market in the region. The crisis adversely affected the food and beverage industry in the region due to a restricted supply chain, raw material shortage, and shutdown of manufacturing units. However, the market is reviving because of the government's significant measures, such as vaccination drives. Several industrial sectors are strategically planning to invest in advanced products to maximize revenue due to economic recovery, which is providing the impetus for market growth.

With the new features and technologies, vendors attract new customers and expand their footprints in emerging markets, thereby driving the North America vanilla market. The North America vanilla market is expected to grow at a significant CAGR during the forecast period.

North America Vanilla Market Revenue and Forecast to 2028 (US$ Million)

North America Vanilla Market Segmentation

North America Vanilla Market - By Form

Paste Liquid Powder Beans North America Vanilla Market - By Category

Organic Conventional North America Vanilla Market - By Application

Food & Beverages Personal Care Pharmaceuticals Others North America Vanilla Market - By Country

US Canada Mexico North America Vanilla Market - Companies Mentioned

Camlin Fine Sciences Ltd. Givaudan S.A. Nielsen-Massey Vanillas, Inc. Symrise Kerry Group Touton S.A. Madagascar Vanilla Company Heilala Vanilla US LAFAZA Foods The Vanilla Company

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