Asia Pacific Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Analysis by Type (Overt, Covert, Forensic, and Digital) Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Uniqu

Asia Pacific Authentication and Brand Protection Market Forecast to 2027 - COVID-19 Impact and Analysis by Type (Overt, Covert, Forensic, and Digital) Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others); and Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, and Others)

The APAC authentication and brand protection market is expected to grow from US$ 737.00 million in 2019 to US$ 1443.87 million by 2027; it is estimated to grow at a CAGR of 9.1% from 2020 to 2027.

In addition to the medical device and pharmaceuticals industries, the food & beverages industry is concerned about the growing market of duplicate products. In the 21st century, the demand for packaged foods is on the rise, and several companies have emerged as suppliers of packaged foods. This has led to a rise in the number of fake and unauthenticated packaged foodstuffs. The growing volume of duplicate food products has led the Food and Drug Administration (FDA) of several countries to impose stringent laws for the production of authenticated packaged foods. This has resulted in the greater adoption of product authentication labels among the packaged food producers. Moreover, the manufacturers of alcohol and soft drinks are also opting for authentication labels. The demand for soft drinks and alcohol is at a constant rise, and these products are easy to duplicate. With an objective to adhere to the regulations set by the governing authorities, offer genuine products, and protect their brand names, the manufacturers are increasingly procuring overt or covert labels, which is throttling the authentication and brand protection market in APAC. As the integrated solutions are now developing at an increasing rate, it is expected to boost the demand for authentication and brand protection products in APAC.

The overt segment led the APAC authentication and brand protection market, based on type, in 2019. The overt authentication and brand protection are visible to the naked eye, and allows consumers, inspectors, and government agencies to identify the package's authenticity quickly. A common practice for an advanced, multi-layered protection plan involves combining strong overt security elements with covert or tracking safety technologies. The visible security features in the authentication stack serve a valuable purpose. They allow individuals to inspect packaging without any special tools, and the specialized color-shifting inks are often difficult to reproduce using scanners or reprographic methods, which eventually drives the APAC authentication and brand protection market.

The active COVID 19 pandemic has slowed down the growth of the authentication and brand protection market in countries such as China and India. The majority of the countries have imposed lockdowns and restricted traveling, causing the industries to face a severe impact on production as a result of less labor footfall.

The overall APAC authentication and brand protection market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining overview and forecast for the APAC authentication and brand protection market with respects to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data, as well as to gain more analytical insights into the topic. The participants typically involved in this process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the APAC authentication and brand protection market. The key market players operating in this region include AlpVision SA; Applied DNA Sciences Inc.; Eastman Kodak Company; De La Rue PLC; Avery Dennison Corporation; 3M; and Arjo Solutions.

Reason to buy

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the APAC Authentication and Brand protection market
Highlights key business priorities in order to assist companies to realign their business strategies
The key findings and recommendations highlight crucial progressive industry trends in the APAC Authentication and Brand protection market, thereby allowing players across the value chain to develop effective long-term strategies
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
Scrutinize in-depth APAC market trends and outlook coupled with the factors driving the APAC Authentication and Brand protection market, as well as those hindering it
Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution


1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Authentication and Brand Protection Market Landscape
4.1 Market Overview
4.2 Asia-Pacific PEST Analysis
4.2.1 Ecosystem Analysis
4.3 Expert Opinions
5. Authentication and brand protection market - Key Industry Dynamics
5.1 Drivers
5.1.1 A Surge in Demand for Genuine Products
5.2 Restraints
5.2.1 Duplication of Authenticated Labeling
5.3 Opportunity
5.3.1 Development of Integrated Solutions
5.4 Future Trend
5.4.1 Leveraging Blockchain Technology
5.5 Impact Analysis of Drivers and Restraints
6. Authentication and Brand Protection Market - APAC Market Analysis
6.1 APAC Authentication and Brand Protection Market Overview
6.2 APAC: Authentication and Brand Protection Market Forecast and Analysis
6.3 Market Positioning - Key Players
7. Authentication and Brand Protection Market Analysis By Type
7.1 Overview
7.2 APAC Authentication and Brand Protection Market Breakdown, by Type, 2019 & 2027
7.3 Overt
7.3.1 Overt Market Revenue and Forecast to 2027 (US$ Million)
7.4 Covert
7.4.1 Overview
7.4.2 Covert Market Revenue and Forecast to 2027 (US$ Million)
7.5 Forensic
7.5.1 Overview
7.5.2 Forensic Market Revenue and Forecast to 2027 (US$ Million)
7.6 Digital
7.6.1 Overview
7.6.2 Digital Market Revenue and Forecast to 2027 (US$ Million)
8. Authentication and Brand Protection Market Analysis By Technology
8.1 Overview
8.2 APAC Authentication and Brand Protection Market Breakdown, by Technology, 2019 & 2027
8.3 Security Printing & Tamper Proof Labels
8.3.1 Overview
8.3.2 Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027 (US$ Million)
8.4 Security Inks & Coatings
8.4.1 Overview
8.4.2 Security Inks & Coatings Market Revenue and Forecast to 2027 (US$ Million)
8.5 Optically Variable Devices (OVDS) and Holograms
8.5.1 Overview
8.5.2 OVDS and Holograms Market Revenue and Forecast to 2027 (US$ Million)
8.6 Unique Codes
8.6.1 Overview
8.6.2 Unique Codes Market Revenue and Forecast to 2027 (US$ Million)
8.7 Bar Codes
8.7.1 Overview
8.7.2 Bar Codes Market Revenue and Forecast to 2027 (US$ Million)
8.8 RFID
8.8.1 Overview
8.8.2 RFID Market Revenue and Forecast to 2027 (US$ Million)
8.9 Authentication ICS
8.9.1 Overview
8.9.2 Authentication ICS Market Revenue and Forecast to 2027 (US$ Million)
8.10 Others
8.10.1 Overview
8.10.2 Others Market Revenue and Forecast to 2027 (US$ Million)
9. Authentication and Brand Protection Market Analysis By Application
9.1 Overview
9.2 APAC Authentication and Brand Protection Market Breakdown, by Application, 2019 & 2027
9.3 Medical
9.3.1 Overview
9.3.2 Medical Market Revenue and Forecast to 2027 (US$ Million)
9.4 Automotive
9.4.1 Overview
9.4.2 Automotive Market Revenue and Forecast to 2027 (US$ Million)
9.5 Food & Beverage
9.5.1 Overview
9.5.2 Food & Beverage Market Revenue and Forecast to 2027 (US$ Million)
9.6 Chemical
9.6.1 Overview
9.6.2 Chemical Market Revenue and Forecast to 2027 (US$ Million)
9.7 Consumer Electronics
9.7.1 Overview
9.7.2 Consumer Electronics Market Revenue and Forecast to 2027 (US$ Million)
9.8 Others
9.8.1 Overview
9.8.2 Others Market Revenue and Forecast to 2027 (US$ Million)
10. Authentication and Brand Protection Market - Country Analysis
10.1 Overview
10.1.1 APAC: Authentication and Brand Protection Market, By Country
10.1.1.1 Australia: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.1.1 Australia: Authentication and Brand Protection Market, by Type
10.1.1.1.2 Australia: Authentication and Brand Protection Market, by Technology
10.1.1.1.3 Australia: Authentication and Brand Protection Market, by Application
10.1.1.2 China: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.2.1 China: Authentication and Brand Protection Market, by Type
10.1.1.2.2 China: Authentication and Brand Protection Market, by Technology
10.1.1.2.3 China: Authentication and Brand Protection Market, by Application
10.1.1.3 India: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.3.1 India: Authentication and Brand Protection Market, by Type
10.1.1.3.2 India: Authentication and Brand Protection Market, by Technology
10.1.1.3.3 India: Authentication and Brand Protection Market, by Application
10.1.1.4 Japan: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.4.1 Japan: Authentication and Brand Protection Market, by Type
10.1.1.4.2 Japan: Authentication and Brand Protection Market, by Technology
10.1.1.4.3 Japan: Authentication and Brand Protection Market, by Application
10.1.1.5 South Korea: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.5.1 South Korea: Authentication and Brand Protection Market, by Type
10.1.1.5.2 South Korea: Authentication and Brand Protection Market, by Technology
10.1.1.5.3 South Korea: Authentication and Brand Protection Market, by Application
10.1.1.6 Rest of APAC: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
10.1.1.6.1 Rest of APAC: Authentication and Brand Protection Market, by Type
10.1.1.6.2 Rest of APAC: Authentication and Brand Protection Market, by Technology
10.1.1.6.3 Rest of APAC: Authentication and Brand Protection Market, by Application
11. Impact of COVID-19 Pandemic on Authentication and Brand Protection Market
11.1 APAC: Impact assessment of COVID-19 Pandemic
12. Authentication and Brand Protection Market- Industry Landscape
12.1 Market Initiative
12.2 Merger and Acquisition
12.3 New Development
13. Company Profiles
13.1 AlpVision SA
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Applied DNA Sciences, Inc.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Eastman Kodak Company
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 De La Rue PLC
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Avery Dennison Corporation
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 3M
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Arjo Solutions (Arjowiggins Security)
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Glossary of Terms
List of Tables
Table 1. APAC: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
Table 2. APAC Authentication and Brand Protection Market, By Country - Revenue and Forecast to 2027 (US$ Million)
Table 3. Australia Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
Table 4. Australia Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
Table 5. Australia Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2027 (US$ Million)
Table 6. China Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
Table 7. China Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
Table 8. China Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2027 (US$ Million)
Table 9. India Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
Table 10. India Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
Table 11. India Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2027 (US$ Million)
Table 12. Japan Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
Table 13. Japan Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
Table 14. Japan Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2027 (US$ Million)
Table 15. South Korea Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
Table 16. South Korea Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
Table 17. South Korea Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2027 (US$ Million)
Table 18. Rest of APAC Authentication and Brand Protection Market, By Type - Revenue and Forecast to 2027 (US$ Million)
Table 19. Rest of APAC Authentication and Brand Protection Market, By Technology - Revenue and Forecast to 2027 (US$ Million)
Table 20. Rest of APAC Authentication and Brand Protection Market, By Application - Revenue and Forecast to 2027 (US$ Million)
Table 21. Glossary of Term: Authentication and Brand Protection market
List of Figures
Figure 1. APAC Authentication and Brand Protection Market Segmentation
Figure 2. APAC Authentication and Brand Protection Market Segmentation - By Country
Figure 3. Digital Authentication and Brand Protection Market - Market Overview
Figure 5. Digital Authentication and Brand Protection Market - Industry Landscape
Figure 6. Digital Authentication and Brand Protection is Expected to Grow at the Fastest Pace
Figure 7. Bar Codes Dominated the Authentication and Brand Protection Market in 2019
Figure 8. Consumer Electronics is Projected to Grow at the Fastest Pace
Figure 9. Asia-Pacific - PEST Analysis
Figure 10. APAC Authentication and Brand Protection Market, Ecosystem
Figure 11. APAC Authentication and Brand Protection Market Impact Analysis of Drivers and Restraints
Figure 12. APAC: Authentication and Brand Protection Market Forecast and Analysis (US$ Million)
Figure 13. APAC Authentication and Brand Protection Market Breakdown, By Type (2019 And 2027)
Figure 14. APAC Overt Market Revenue and Forecast to 2027(US$ Million)
Figure 15. APAC Covert Market Revenue and Forecast to 2027(US$ Million)
Figure 16. APAC Forensic Market Revenue and Forecast to 2027(US$ Million)
Figure 17. APAC Digital Market Revenue and Forecast to 2027(US$ Million)
Figure 18. APAC Authentication and Brand Protection Market Breakdown, By Technology (2019 And 2027)
Figure 19. APAC Security Printing & Tamper Proof Labels Market Revenue and Forecast to 2027(US$ Million)
Figure 20. APAC Security Inks & Coatings Market Revenue and Forecast to 2027(US$ Million)
Figure 21. APAC OVDS and Holograms Market Revenue and Forecast to 2027(US$ Million)
Figure 22. APAC Unique Codes Market Revenue and Forecast to 2027(US$ Million)
Figure 23. APAC Bar Codes Market Revenue and Forecast to 2027(US$ Million)
Figure 24. APAC RFID Market Revenue and Forecast to 2027(US$ Million)
Figure 25. APAC Authentication ICS Market Revenue and Forecast to 2027(US$ Million)
Figure 26. APAC Others Market Revenue and Forecast to 2027(US$ Million)
Figure 27. APAC Authentication and Brand Protection Market Breakdown, By Application (2019 And 2027)
Figure 28. APAC Medical Market Revenue and Forecast to 2027(US$ Million)
Figure 29. APAC Automotive Market Revenue and Forecast to 2027(US$ Million)
Figure 30. APAC Food & Beverage Market Revenue and Forecast to 2027(US$ Million)
Figure 31. APAC Chemical Market Revenue and Forecast to 2027(US$ Million)
Figure 32. APAC Consumer Electronics Market Revenue and Forecast to 2027(US$ Million)
Figure 33. APAC Others Market Revenue and Forecast to 2027(US$ Million)
Figure 34. APAC: Authentication and Brand Protection Market Revenue Share, By Country (2019 and 2027)
Figure 35. Australia: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
Figure 36. China: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
Figure 37. India: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
Figure 38. Japan: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
Figure 39. South Korea: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
Figure 40. Rest of APAC: Authentication and Brand Protection Market - Revenue and Forecast to 2027 (US$ Million)
Figure 41. Impact of COVID-19 Pandemic in APAC

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