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Simba Information's 2011 National Textbook Adoption Scorecard and 2012 Outlook


Attention: There is an updated edition available for this report.

Simba Information’s National Textbook Adoption Scorecard and Outlook report has become the essential tool for market and business intelligence on textbook adoptions. This 2011 edition with 2012 outlook continues the tradition of providing the necessary intelligence for developers and marketers of instructional materials in a convenient single-source reference edition. This report offers the most comprehensive analysis available of the results of 2011 state textbook adoptions that are a key part of growth strategies for publishers of textbooks and electronic instructional materials.

Prepared by the analysts at Simba Information, the 2011 National Textbook Adoption Scorecard and 2012 Outlook covers sales results in specific states, including Texas language arts and Florida science, the two largest adoption opportunities in 2011, as well as about a dozen other states.

The report features:

  • Results from individual states
  • Results in major disciplines
  • Results by grade segments
  • Scorecard of results and market share by publisher
  • Index of top-selling K-8 textbooks
  • Performance trends of electronic products
  • Impact of funding constraints and changes in state academic standards
  • State-by-state calendar of key adoption opportunities in 2012 and beyond

Publishers, editors, marketing, business development and investment professionals who need to understand the factors driving the textbook adoption market continue to make this report an essential tool in their strategic arsenal.


Stamford, CT - January 12, 2012 - Florida and Texas led a major push for digital materials in the classroom in 2011, strengthening the foundation for the use of technology in textbook adoption states. According to a recent report from publishing forecast firm Simba Information, sales generated from state textbook adoption programs totaled $660 million in 2011.

Texas provided a snapshot of the digital trend in K-12 schools when it called for all submissions in supplemental science in grades 5-12 to be digital. In addition, Texas included digital materials for the language arts; however the uptake was slight, with teachers preferring their own materials in digital formats, rather than those of their students.

"Texas jettisoned the term textbook and replaced it with instructional materials, expanding the adoption process," said Kathy Mickey, author of the report. "Recent changes have also allowed districts to acquire hardware using the adoption funds."

Florida's state Board of Education overhauled its instructional materials adoption process and placed a greater emphasis on the approval and spending for digital materials. The immediate impact was that publishers had to submit only digital materials for the new statewide social studies adoption, according to the report.

"In response to a decade-long effort by school administrators and educators to implement more digital programs, Florida is requiring all instructional materials in the adoption process to be digital by the 2015-2016 school year," said Mickey. "By the same year, districts are required to spend at least 50% of their funding on digital materials."

Almost all adoption states now are either promoting or permitting the inclusion of digital textbooks and other digital resources-and in many cases hardware, as well-in what was once a process almost exclusively tailored to print textbooks.

The report, Simba Information's 2011 National Textbook Adoption Scorecard and 2012 Outlook, provides a breakdown of each adoption opportunity in 2011, highlighting the market share for each publisher by subject. It also provides an outlook for future adoptions through the 2014-2015 school year and covers trends including the impact of Common Core Standards on the adoption process and the move towards digital materials.

  • Methodology
  • Simba Information's 2011 National Textbook Adoption Scorecard and 2012 Outlook
    • Introduction and Trends
      • Table Textbook Adoption States
    • 20 States Form Core of Textbook Adoptions
    • Textbook Adoption Cycles
    • State Legislatures Alter the Adoption Opportunity
      • Indiana Cancels Adoptions
      • Florida Begins Move to Digital
      • Revamped Adoptions Come to Texas
        • Table Changes to Texas 'Textbook' Adoption Process
      • California Eyes Return of Adoptions
    • 2011 Textbook Adoption Opportunity and Results
      • Table 2011 Textbook Adoption Opportunity, Selected Disciplines (Total estimated opportunity: $660 million)
    • Ordering by Texas Schools Was Lighter Than Expected
      • Table Texas 2011 Adoption Results
      • Language Arts Powers Houghton Mifflin Harcourt
      • Niche Publishers Show Strength in Top 10
        • Table Texas 2011 English Language Arts Adoption Sales
        • Table Texas 2011 PreKindergarten Systems Adoption (Sales as of Nov. 22, 2011)
      • McGraw-Hill Leads Supplemental Science
        • Table Texas 2011 Supplemental Science Adoption Sales
        • Table Florida 2011 Science Adoption ($ in thousands)
      • Most Florida Districts Make Some Purchases
      • Houghton Mifflin Harcourt Successful in Science
        • Table Florida 2011 Science Adoption, K-5 (Total estimated value: $46.8 million)
        • Table Florida 2011 Science Adoption, 6-8 (Total estimated value: $27.8 million)
        • Table Florida 2011 High School Biology Adoption (Total estimated value: $5.1 million)
    • Tennessee Mathematics Spending Estimated at $60.4 Million
      • Table Tennessee 2011 Mathematics Adoption ($ in thousands)
      • Table Tennessee 2011 Math Adoption, K-5 (Total estimated value: $107.8 million)
      • Table Tennessee 2011 Math Adoption, 6-8 (Total estimated value: $15 million)
      • Table Tennessee 2011 Math Adoption, 9-12 (Total estimated value: $17.2 million)
    • Houghton Mifflin Dominates North Carolina Adoption
      • Table North Carolina 2011 K-12 English Language Arts Adoption (ranked by total sales)
      • McGraw-Hill Programs Succeed in Grades K-5
    • Indiana 2010 Math Adoption Continued in 2011
      • Science Purchased in 2011
      • Reading Planned for 2012
    • Mississippi Begins Purchasing Social Studies with American History
    • New Mexico Buys Social Studies; Looks to Electronic in 2013-2014
    • Los Angeles Adopts McGraw-Hill's Treasures, Keeps California in Play
    • Houghton Mifflin Harcourt Tops 2010 Adoption Publisher Scorecard
      • Pearson Secures Second Spot Overall
      • McGraw-Hill Places Third
        • Table Simba Information's Adoption Scorecard, 2011 ($ in thousands; ranked by total sales1)
    • Digital Transformation Impacts Adoption Sales and Policy
      • Digital Takes (Some) Share in Texas
      • enVisionMATH Scores in Tennessee
      • Achieve3000 Boosts HMH in North Carolina
      • States Continue to Open Process
      • Indiana Changes Process Over Time
      • Florida Makes Significant Changes in 2011
      • West Virginia Adoption Hold is Technology Boost
    • Forecast: Adoption Market Remains Tight in 2012
      • Oklahoma Planning Language Arts for 2012-2013
      • West Virginia Calendar Pushed Back to 2013
      • Funding Is Still Depressed in Alabama
      • Science on Hold in North Carolina
      • South Carolina Revives Adoption Cycle
      • Florida Moves Ahead with Social Studies
        • Table Recommended Programs in South Carolina Grades K-12 Adoption, 2012-2013
      • Revived Adoption Schedule Being Prepped in Texas
    • Forward-Looking Adoption Calendars Are Tentative
      • Table 2012 Florida Social Studies Bid Submitters (51 submissions by 5 publishers; in schools fall 2012)
      • Table Selected K-12 State Adoption Schedules for Purchase Years 2012-2015

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