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Publishing for the PreK-12 Market 2025-2026 - December 2025

Publisher Simba Information – Reports
Published Dec 12, 2025
Length 259 Pages
SKU # CURP20645801

Description

PreK–12 instructional materials demand is projected to increase about 2.8% per year from 2024 to 2027, reaching nearly $14.0 billion in 2027. Growth moderates from the post-pandemic rebound years as ESSER funding winds down and economic headwinds persist, but remains positive as districts continue to prioritize learning-loss recovery, personalized learning, and assessment-driven instruction.

This report covers the US PreK–12 instructional materials market by product category and delivery format, with demand presented in current US dollars. It links spending trends to enrollment, demographic, policy, and budget developments, and analyzes the performance and strategies of leading instructional materials providers.

Sales by product are presented for:
  • Basal curriculum
  • Courseware
  • Digital supplements
  • Print supplements
  • Manipulatives
  • Trade books
  • Video
  • Classroom magazines
  • State-level tests
  • Classroom assessments
Sales by delivery format are presented for:
  • Print instructional materials
  • Digital instructional materials
Geographic coverage:

All market size, share, and forecast data in this study are for the United States PreK–12 instructional materials market; global or multi-country sales breakdowns are not included.

Scope of the Report:

This report analyzes the size, structure, and growth prospects of the US PreK–12 instructional materials market, including trends in basal and supplemental curriculum, assessments, and related classroom solutions. It provides historical sales estimates by product category for 2020–2024 and forecasts through 2027, as well as analysis of the evolving mix of print and digital materials. The study also examines enrollment and demographic trends, K–12 policy and funding dynamics, and the competitive landscape for leading instructional materials providers, including selected company profiles and discussion of recent M&A and investment activity.

Table of Contents

259 Pages
    • Key Findings
    • Methodology
    • Total Sales of Instructional Materials
    • Looking Ahead
    • Enrollment Trends
    • Underlying Population Trends Affect Enrollments
    • The Public School Landscape
    • Alternatives to Traditional Public Schools
    • Federal Funding: 2025 Brings Significant Cuts
    • States and Districts Face New Funding Realities
    • Policy Changes Galore
    • Academic Policies and Priorities in Flux
    • Non-Academic Policies Impact School Culture and Learning
    • Operational Trends in 2024-2025
    • PreK-12 Companies’ Financial Performance in 2023 and Early 2024
    • Stock Price Trends in 2024-2025
    • M&A Activity in 2024 and Early 2025
    • Private Investment Focuses on Early-Stage Opportunities
    • Challenging Sales Trends Ahead
    • Growth Opportunities
    • Supplier-Side Challenges

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