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Publishing for the PreK-12 Market 2014-2015


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Publishing for the PreK-12 Market 2014-2015

The once-dire school funding environment has started to turn brighter, and as a result, new opportunities for publishers and other providers of instruction materials have opened. Publishing for the PreK-12 Market 2014-2015, Simba Information’s authoritative study on the U.S. education landscape, examines where schools are putting their resources, how technology is addressing school needs and how publishers and other resource providers are adjusting business models, sales and marketing to address these opportunities.

Publishing for the PreK-12 Market 2014-2015 is the leading resource for expert analysis of the highly competitive PreK-12 school market. A changing market for instructional materials, tools and resources and an industry transitioning from traditional print books to smart digital resources make this report a critical resource for understanding the dynamics affecting the most sought-after types of instructional resources and how providers are meeting that demand.

Topics in Publishing for the PreK-12 Market 2014-2015 include:

  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, video, trade books and magazines
  • Drivers of segment growth
  • Impact of emerging technologies
  • Exclusive textbook/ instructional materials adoption information
  • Leading publishers/providers by market segment
  • Analysis of landscape metrics: funding, policy and enrollment
  • Trends in acquisitions, mergers and partnerships
  • Competitive analysis of leading publishers/providers
  • Market segment projections through 2017


  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
      • Table Simba's Instructional Materials Segment Definitions
    • Instructional Materials Sales Rise in 2013
      • Table Sales of Print & Digital Media to the U.S. PreK-12 School Market, 2012-2014P ($ in millions; ranked by 2013 sales)
      • Textbooks Rebounded in 2013
      • Courseware Generates Strongest Growth in 2013
      • State-Level Tests Prepare to Rebound
      • Digital Supplementals Settle In
      • Print Supplementals Show Resilience
      • Manipulatives Adapt to Changing Market
      • Common Core Powers Trade Book Demand
      • Video Streams into Schools
      • Classroom Magazines Find Niche
    • Electronic Media Projected to Capture 30.6% Share in 2014
      • Table Market Share of Media Used in U.S. Classrooms, 2014P (based on market size of $8.31B)
    • Competitively Speaking: Pearson Generates Most Revenue
      • Table Leading Publisher Share of K-12 Industry ($ in millions)
      • Discovery Education Leads in Operating Margin
        • Table Publisher Operating Performance, 2013 VS. 2012 ($ in millions; ranked by 2013 operating margin)
      • Companies Restructure
      • Making Changes to Marketing and Sales
    • Mergers & Acquisitions
      • Table Simba Information's Merger & Acquisition Index, 2013
      • Tech Firms Make Education Moves
      • Advancing Tech Capability in 2014
        • Table Simba Information's Merger & Acquisition Index, H1 2014
  • Enrollment and Demographics
    • Introduction
    • Public School Enrollment on the Rise
      • Table Total Public PreK-12 Enrollment, 2012-2022P (# in 000)
      • Table Projected Public PreK-12 Enrollment by Grade Selected Years, 2012-2022P (# in 000)
    • Private Enrollment Has Been Declining
      • Table Total Private PreK-12 Enrollment, 2012-2022P (# in 000)
    • Charter School Enrollment Booms
    • Online Enrollment Growing but Hard to Track
    • Enrollment Patterns Vary Across the States
    • Fastest-Growing Counties for K-12 Enrollment
      • Table Public School PreK-12 Enrollment by State 2014P Projected % Change 2011-2022 (#in 000)
    • High-Poverty Schools Are a Target
      • Table 25 Counties with Largest Enrollment Increases, 2013-2014 (Ranked by absolute number increase; counties with 1,000 students or more)
      • Table Students Eligible for Free and Reduced Lunch In 50 Largest School Districts, 2011
    • Schools Growing More Diverse
      • Table Public School Students Participating in Programs for English Language Learners, 2011-2012
      • Table Public School Students Served Under Individuals with Disabilities Act, 2011-2012
    • Special Needs Students Are a Growing Population
    • State-Funded PreK Advances Paused
      • Table Preschool Enrollment, 2012-2013 & % Change from 2011-2012 (ranked by enrollment of 3- and 4-year-olds)
  • Funding
    • Introduction
    • Funding Rises Over 10-Year Period
    • Average State Per-Pupil Spending on Materials Trends Down
      • Table Instructional Materials Expenditure by State, 2011-2012 (Instructional Materials Expenditures $ in thousands)
    • 2014 Funding Stabilized after Passage of Budget Bill
    • 2015 Budget Proposed, Prospects Dim
      • Table U.S. Department of Education Discretionary Spending, FY 2013-FY 2015P (Selected K-12 categories, $ in millions)
    • Title I Helps Low-Achieving Students in High-Poverty Areas
      • Table 50 Largest Title I Allocations to LEAs, FY 2013 ($ in thousands)
    • Race to the Top Continues with Changes
      • Table School Improvement Grants Awarded, 2014 ($ in thousands)
    • Investing in Innovation Continues
    • School Improvement Grants Continue
    • Tapping Special Education Funding
    • E-Rate Funding Update Will Boost School Connectivity
    • State-Level Funding is Improving
      • Table Recommended Changes to State K-12 Funding, FY2015 vs. FY2014 ($ in millions)
      • Table Preschool Enrollment & Est. Spending Per Child, 2012-2013 (ranked by enrollment of 3- and 4-year-olds)
    • State Preschool Spending Stalls
  • Textbooks and Adoptions
    • Introduction
      • Table Segment Definitions
      • Table Textbook Share of Instructional Media Used in U.S. Classrooms, 2012 vs. 2013 ($ in millions)
    • Textbook Segment Drivers and Disrupters
      • Transition Means Print/Digital Mix
      • OER Becomes an Option
    • Publishers Shift Strategic Gears Toward Digital and Adaptive
      • McGraw-Hill Navigates Digitally
      • EMC Repositions as New Mountain Learning
      • Digital Must-Have: Adaptive Platform
    • Textbook Market: Adoption States and Open Territories
      • Table 2014 Discipline Sales Opportunity in Adoption States (Total estimated opportunity: $600 million)
      • Flexibility Is Favored
    • Reading Drives Elementary Sales in 2013
      • Table Top 10 Disciplines For Elementary Textbooks and Materials, 2013 ($ in 000; disciplines ranked by total sales in Grades PreK-6)
    • Math Tops Reading/Language Arts in 6-12 Segment
      • Table Top 10 Disciplines For Secondary Textbooks and Materials, 2013* ($ in 000; disciplines ranked by total sales in Grades 6-12)
    • Houghton Mifflin Harcourt Tops 2013 Adoption Publisher Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 2013 ($ in thousands; ranked by total sales)
      • MHE Secures Second Place
      • Pearson Places Third
    • Adoptions Outlook in 2014 and Beyond
      • Adoption States Still Focused on Reading, Math
        • Table California 2014 K-8 Mathematics Adoption Approved Programs
      • Texas Turns Out for Math and Science
      • STEMscopes Accelerates
        • Table Mid-Year Sales Results, Texas 2014 Adoption K-12 Science, 6-8 Math, K-12 Technology Applications (Sales as of July 23, 2014; $ in millions)
      • Texas Postpones 2016 Proclamation
      • Florida Slowly Releases 2014 Approved List
  • Supplementary Materials
    • Introduction
      • Table Supplemental Segment Definitions
    • Supplemental Market Sales
      • Table Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2012-2014P ($ in millions)
    • Schools Shift Toward Digital Supplementals
      • Table Examples of Digital Content Platforms
      • Courseware Sales Grow Steadily
      • Digital Supplements Come from Many Sources
      • Video is Used More and More Freely Available
    • Print Supplements Benefit from Common Core
      • Trade Books Benefit from Common Core
      • Classroom Magazines Offer Non-Fiction Content
      • Manipulatives Market Soft for Now
    • Future of Supplementals
  • Outlook and Forecast
    • Introduction
    • 2014 Continues a Path of Improvement
      • Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2013 - 2017P ($ in millions; ranked by 2013 projections)
    • Longer Term: 2013-2017
  • Company Profiles
    • Amplify
    • Cambium Learning Group
    • Cricket Media
    • Discovery Education
    • Goodheart-Willcox
    • Houghton Mifflin Harcourt
    • K12 Inc.
    • McGraw-Hill Education
    • Pearson
    • Rosetta Stone, Inc.
    • Scholastic Corp.
    • School Specialty
    • Scientific Learning Corp.

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