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Publishing for the PreK-12 Market 2013-2014


Attention: There is an updated edition available for this report.

Publishing for the PreK-12 Market 2013-2014 is Simba Information's premier resource for expert analysis of the highly competitive PreK-12 school market. Challenging market conditions make this report an essential tool for understanding the dynamics that impact the types of instructional materials, tools and services most in demand in the school market. Industry participants can prepare for changes rendered by the Common Core State Standards to each segment of the PreK-12 school market with the analysis presented in this research, with coverage ranging from textbooks to digital courseware, supplemental materials and trade books.

The most up-to-date business information and market trends in this report provide a complete view of the U.S. school market—all available from Simba Information in a single-source format in this completely updated annual report. Continuing to follow how technology is—or is not—being incorporated in the school market and how it is changing business models of publishers and providers of instructional and ancillary services will be emphasized this year, along with information on specific threats and opportunities.

Topics in Publishing for the PreK-12 Market 2013-2014 include:

  • Market size by media segment: textbooks, courseware, supplemental materials, tests, manipulatives, magazines, video and trade booksv>
  • Drivers of segment growth
  • Impact of emergent technologies, including digital textbooks and digital learning environments
  • Exclusive textbook adoption information
  • Leading publishers by market segment
  • Analysis of landscape metrics: funding, policy and enrollment
  • The impact of mergers, acquisitions and partnerships,
  • Market segment projections
  • Detailed profiles of leading providers of instructional materials and services
Companies profiled in this report include:
  • Cambium Learning Group
  • Discovery Education
  • ePals Corp.
  • Goodheart-Willcox
  • Triumph Learning (Haights Cross Communications)
  • Houghton Mifflin Harcourt Publishing Co.
  • K12 Inc.
  • McGraw-Hill Education (The McGraw-Hill Cos.)
  • Pearson Education
  • Peoples Education
  • Scholastic Corp.
  • School Specialty
  • Scientific Learning Corp.
  • Amplify
Publishing for the PreK-12 Market 2013-2014 is the essential market and business intelligence for publishers, technology providers, editors, marketers, business development, sales and investment professionals who need to understand the strategies driving the educational publishing industry currently and in the coming years.


  • Methodology
  • Executive Summary
  • Industry Size and Structure
    • Introduction
      • Common Core, ConnectED Help Drive Change
        • Table Common Core Adoption
        • Table Instructional Materials Segment Definitions
    • Instructional Materials Sales Decline in 2012
      • Table Sales of Print & Digital Media to the U.S. PreK-12 School Market, 2011-2013P ($ in millions; ranked by 2012 sales)
      • Textbooks Struggled for Foothold in 2012
      • Courseware Generates Strongest Growth in 2012
      • State-Level Tests Continue To Flatten
        • Table PARCC, Smarter Balanced Assessments Key Component Parts
      • Appeal of Digital Supplementals Grows
      • Steady Erosion in Print Supplementals
      • Manipulatives Adapt to Changing Market
      • Blip in Trade Books Niche
      • Video Streams into Schools
      • Classroom Magazines Seek Continued Role
    • Electronic Media Projected to Capture 44.5% Share in 2013
      • Table Market Share of Media Used in U.S. School Classrooms, 2013P (based on market size of $7.08B)
    • Industry Competition: Pearson, HMH, M-H Long Dominant
      • Table Big 3 Publisher Share, 2011-2013P
      • Houghton Mifflin Harcourt Tops Operating Performance Index
        • Table Publisher Operating Performance Index, 2012 vs. 2011 ($ in millions; ranked by 2012 operating margin; % change is from 2011)
      • Negative Pressure Mounts
  • Enrollment and Demographics
    • Introduction
    • Public School Enrollment on the Rise
      • Table Total Public PreK-12 Enrollment, 2011-2021P (# in 000)
    • Private Enrollment Has Been Declining
      • Table Total Private PreK-12 Enrollment, 2011-2021P (# in 000)
    • Charter School Enrollment Booms
      • Table Districts With the Highest Percentage of Charter School Students 2011-2012 School Year (Districts Ranked by Charter Market Share)
    • Online Enrollment Growing but Hard to Track
      • Table Public School PreK-12 Enrollment by State 2013 Projected % Change 2011-2021 (#in 000)
    • Enrollment Grows in the West and South
    • Fastest-Growing Counties for K-12 Enrollment
    • High-Poverty Schools Are a Target
      • Table 25 Counties with Largest Enrollment Increases, 2012-2013 (Ranked by absolute number increase; counties with 1,000 students or more)
      • Table Students Eligible for Free and Reduced Lunch In 50 Largest School Districts, 2010
    • Schools Growing More Diverse
    • Special Needs Students Are a Growing Population
      • Table Public School Students Participating in Programs for English-Language Learners, 2010-2011
    • State-Funded PreK Stalls in 2012
      • Table Public School Students Served Under Individuals with Disabilities Act, 2010-2011
      • Table Preschool Enrollment & Est. Spending Per Child, 2011-2012 (ranked by enrollment of 3- and 4-year-olds)
  • Funding
    • Introduction
    • Funding Still Predominantly Federal, State and Local
    • 2013 Budget Maintained Educational Funding Levels Pre-Sequester
    • 2014 Budget Proposed, Prospects Dim
      • Table U.S. Department of Education Discretionary Spending, FY 2012-FY 2014P (Selected K-12 categories, $ in millions)
    • Title I Helps Low-Achieving Students in High-Poverty Areas.
      • Table U.S. Dept. of Education Title I State Grant Allocations, 2010-2013P ($ in millions)
    • Race to the Top Adds District-Level Competition
      • Table 50 Largest Title I Allocations to LEAs, FY 2012 ($ in thousands)
      • Table Race to the Top District Winners
    • Investing in Innovation Continues
      • Table School Improvement Grant Winners, 2013
    • School Improvement Grants Funding Spreads to More States
    • Tapping Special Education Funding
    • Demand for E-Rate Funding Outpaces Availability
      • Table Special Education Grants to States, 2012-2013P ($ in thousands)
    • State-Level Funding is Volatile
    • Average State Per-Pupil Spending on Instructional Materials is $243
    • Obama Proposes Federal Investment in Preschool
      • Table Instructional Materials Expenditure by State, 2010-2011 (Instructional Materials Expenditures $ in thousands)
    • State Preschool Spending Stalls
      • Table Preschool Enrollment & Est. Spending Per Child, 2011-2012 (ranked by enrollment of 3- and 4-year-olds)
  • Textbooks and Adoptions
    • Introduction
      • Table Textbook Share of Instructional Media Used in U.S. Classrooms, 2011 vs. 2012 ($ in millions)
    • iPads at Head of Digital Device Parade
      • Google, Amplify Bring Devices to Schools
    • Pearson, HMH Open New Distribution Channels
      • HMH Expands Relationship with Kno
        • Table Adoption States and 2013 Discipline Sales Opportunities (Total estimated opportunity: $440 million)
    • Textbook Market: Adoption States and Open Territories
      • Flexibility Is Favored
        • Table Top 10 Disciplines For Elementary Textbooks and Materials, 2012 ($ in 000; disciplines ranked by total sales in Grades PreK-6)
      • North Carolina Transitions to Digital
    • Reading and Math Lead Disciplines in Sales in 2012
      • Table Top 10 Disciplines For Secondary Textbooks and Materials, 2012* ($ in 000; disciplines ranked by total sales in Grades 6-12)
      • Math Tops Reading/Language Arts in 6-12 Segment
        • Table Elementary and Secondary Instructional Materials Sales, 2012 Top 10 States ($ in 000)
    • Elementary Sales Top Secondary Sales in 2012
    • Houghton Mifflin Harcourt Tops 2012 Adoption Publisher Scorecard
      • Table Simba Information's Adoption Publisher Scorecard, 2012 ($ in thousands; ranked by total sales1)
      • Florida Helps McGraw-Hill Secure Second Overall
      • Pearson Places Third
    • Adoptions Outlook in 2013 and Beyond
      • Table 2012-2013 Florida Approved K-5 Instructional Materials Mathematics, Reading and Reading Intervention
      • K-5 Reading, Math & Intervention in Florida
      • K-8 Reading and K-7 Math in California
        • Table Recommended Programs, California Bridge Adoption K-7 Mathematics and K-8 English Language Arts Programs (12 English language arts programs; seven
      • Georgia Schools Face Common Core Backlash
      • Looking Ahead: FL, CA and Texas in 2014
        • Table Publishers Submitting Bids in Texas 2014 Adoption (Number following publisher name is the number of bids submitted)
  • Supplementary Materials
    • Introduction
      • Table Supplemental Materials Segment Definitions
    • Vendors Seek Niche in Changing Environment
      • Learning.com Launches Custom Service
    • Supplemental Market Sales
    • Schools Are Ready for Digital Supplementals
      • Courseware Sales Grow Steadily
      • Digital Supplements Sales on the Rise
        • Table Sales of Supplemental Instructional Materials to the U.S. PreK-12 School Market, 2011-2013P ($ in millions)
      • Video Becomes More Focused and More Easily Delivered
    • Print Supplements Look to Benefit from Common Core
      • Trade Books Look to Rebound in 2013
      • Classroom Magazines Offer Non-Fiction Content
      • Manipulatives Market Soft for Now
    • Future of Supplementals
      • Google Adds a Destination
      • Accelerating Innovation
  • Outlook and Forecast
    • Introduction
      • Table Sales Forecast of Key Instructional Materials Used in U.S. Classrooms, 2012 - 2016P ($ in millions; ranked by 2013 projections)
    • 2013 Is Shaping up as a Rebound Year
    • Longer Term: 2012-2016
  • Company Profiles
    • Amplify
    • Cambium Learning Group
    • Discovery Education
    • ePals Corp.
    • Goodheart-Willcox
    • Houghton Mifflin Harcourt
    • K12 Inc.
    • McGraw-Hill Education
    • Pearson
    • Scholastic Corp.
    • School Specialty
    • Scientific Learning Corp.

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