Sports Marketing 2026
Description
Sports Marketing 2026 is a comprehensive analysis of spectator sports, sports media, professional sports franchises, and sports marketing.
Sports Marketing 2026 provides the most recent statistics and data available on the $530 billion sports marketplace.
Over 1,000 embedded website links will direct you to raw data, additional market research, and other resources.
Sports Marketing 2026 provides the most recent statistics and data available on the $530 billion sports marketplace.
Over 1,000 embedded website links will direct you to raw data, additional market research, and other resources.
Table of Contents
363 Pages
- PART I: THE U.S. SPORTS MARKET
- 1 MARKET SUMMARY
- 1.1 Annual Revenue
- 1.2 Professional and Collegiate Sports
- 1.3 Economic Impact
- 2 SPORTS FANS
- 2.1 Overview
- 2.2 Fan Demographics
- 2.3 Fan Spending
- 2.4 Favorite Sports
- 2.5 Avid Fans
- 2.6 Fan Base By Gender
- 2.7 Female Fans
- 2.8 Fan Base By Age
- 2.9 Youth Fans
- 2.10 Fan Base By Ethnicity
- 2.11 African-American Fans
- 2.12 Hispanic-American Fans
- 3 PROFESSIONAL SPORTS
- 3.1 Revenue
- 3.2 Attendance
- 3.3 Investment
- 3.4 Sports Team Valuations
- 3.5 Franchise Sales
- 3.6 Expansion
- 3.7 Relocation
- 4 WOMEN’S SPORTS BUSINESS
- 4.1 Market Assessment
- 4.2 Women’s Sports Fans
- 4.3 Professional Leagues
- 4.4 TV Viewership
- 4.5 Sponsorship
- 4.6 Organizations and Media
- 5 ATHLETES
- 5.1 Highest Earnings
- 5.2 Most Popular
- 5.3 NIL Compensation
- 5.4 Athlete Reputation
- 6 TOP SPORTS CITIES
- 6.1 Best Sports Cities
- 6.2 Avid Sports Fans City-by-City
- 6.3 Best Cities For Event Hosting
- 6.4 Spectator Sports Attendance
- 6.5 Fan Ranking By Sport
- 6.6 Top Minor League Markets
- PART II: SPORTS MARKET SEGMENTS
- 7 ADVERTISING & SPONSORSHIPS
- 7.1 Market Assessment
- 7.2 TV Ad Spending
- 7.3 Advertising On NFL Telecasts
- 7.4 Sports Sponsorships
- 7.5 Naming Rights
- 7.6 Jersey Rights
- 7.7 Backdrop Sponsors
- 7.8 Seat Cover Signage
- 7.9 Advertising Agencies in Sports Marketing
- 7.10 Market Resources
- 8 ARENA & STADIUM CONSTRUCTION
- 8.1 Sports Facility Construction Spending
- 8.2 Market Leaders
- 8.3 Most Expensive Sports Facilities
- 8.4 Current and Planned Projects
- 9 CONCESSIONS
- 9.1 Market Assessment
- 9.2 Concessionaires
- 9.3 Favorite Concession Foods And Beverages
- 9.4 Market Resources
- 10 LICENSED MERCHANDISE
- 10.1 Market Assessment
- 10.2 Professional Sports Merchandise
- 10.3 Collegiate Merchandise
- 10.4 Market Resources
- 11 SPORTS BETTING
- 11.1 Legal Sports Wagering
- 11.2 Market Assessment
- 11.3 Sports Wagering 2024
- 11.4 Major Events
- 11.5 Sportsbooks
- 11.6 Market Resources
- 12 SPORTS MEMORABILIA
- 12.1 Market Assessment
- 12.2 Sports Memorabilia Auctions
- 12.3 Sports Cards
- 12.4 Market Resources
- 13 SPORTS TRAVEL
- 13.1 Market Assessment
- 13.2 Favorite Cities For Sports Travel
- 13.3 Baseball Spring Training
- 13.4 Market Resources
- 14 TICKETING
- 14.1 Market Assessment
- 14.2 Secondary Ticketing
- 14.3 Market Leaders
- 14.4 Mobile Ticketing
- 14.5 Dynamic Pricing
- 14.6 Professional League Sports Tickets
- 14.7 Subscription Ticketing
- 14.8 Moving Unsold Ticket Inventory
- 14.9 Market Resources
- PART III: SPORTS MEDIA
- 15 SPORTS TELEVISION BROADCASTING
- 15.1 Sports Network Overview
- 15.2 Sports Television Viewership Demographics
- 15.3 Most Watched Sports TV Broadcasts
- 15.4 Broadcast Rights Agreements
- 15.5 Major Sports Networks
- 15.6 Sport-Specific Networks
- 15.7 League Networks
- 15.8 Sports Programming On Cable Networks
- 15.9 College Sports Broadcasts
- 16SPORTS STREAMING
- 16.1 Overview
- 16.2 Market Assessment
- 16.3 Viewer Response
- 17 SPORTS RADIO
- 17.1 Sports Radio Stations
- 15.2 Sports Radio Networks
- 17.3 The Sports Radio Audience
- 17.4 Advertising
- 17.5 National Sports Radio Shows
- 18 SPORTS PERIODICALS
- 18.1 Most Popular Sports Publications
- 18.2 List of Sports Periodicals
- 18.3 Market Resources
- 19 NEWSPAPER SPORTS SECTIONS
- 19.1 How Fans Obtain Sports News
- 19.2 Sports Section Readership
- 19.3 Sports Editors
- 20 SPORTS ONLINE
- 20.1 Digital Sports Media Traffic
- 20.2 Digital Live Sports Viewers
- 20.3 Most Popular Sports Sites
- 20.4 Major League Sports Streaming Packages
- 20.5 Independent Sports Sites
- 21 PODCASTS
- 21.1 Overview
- 21.2 Top Sports Podcasts
- 22 SOCIAL MEDIA
- 22.1 Sports Social Media
- 22.2 Sports League/Organization Followers
- 22.3 Team Followers
- 22.4 NCAA Football Followers
- 22.5 Sports Team Followers
- PART IV: MAJOR EVENTS
- 23 ALL-STAR GAMES
- 23.1 MLB All-Star Game
- 23.2 NBA All-Star Game
- 23.3 NFL Pro Bowl Games
- 23.4 NHL All-Star Game
- 24 COLLEGE FOOTBALL PLAYOFF & BOWL GAMES
- 24.1 College Football Playoff
- 24.2 Bowl Games
- 24.3 Broadcast Rights And Viewership
- 24.4 Sponsors
- 25 FIFA MEN’S WORLD CUP
- 25.1 Overview
- 25.2 World Cup 2022
- 25.3 World Cup 2018
- 25.4 World Cup 2014
- 25.5 Broadcast Rights
- 25.6 Sponsors
- 26 FIFA WOMEN’S WORLD CUP
- 26.1 Overview
- 26.2 Women’s World Cup 2023
- 26.3 Women’s World Cup 2019
- 26.4 Women’s World Cup 2015
- 27 INDIANAPOLIS 500
- 27.1 Overview
- 27.2 Spectators And Economic Impact
- 27.3 Television Viewership
- 28 KENTUCKY DERBY
- 28.1 Overview
- 28.2 Attendance
- 28.3 Broadcast TV
- 28.4 Sponsors
- 29 NBA FINALS
- 29.1 Overview
- 29.2 TV Viewership
- 29.3 Economic Impact
- 30 NCAA MEN’S FINAL FOUR
- 30.1 Overview
- 30.2 Spectators
- 30.3 TV Viewership
- 30.4 March Madness Advertising
- 30.5 Economic Impact
- 31 NCAA WOMEN’S FINAL FOUR
- 31.1 Overview
- 31.2 Spectators
- 31.3 TV Viewership
- 31.4 Economic Impact
- 32 OLYMPIC GAMES
- 32.1 Summer Olympics 2024
- 32.2 Winter Olympics 2022
- 32.3 Television Broadcast Rights
- 32.4 Prime-Time TV Audiences
- 32.5 Opening and Closing Ceremonies
- 32.6 Venue and Infrastructure Spending
- 32.7 United States Olympic Committee
- 32.8 National Governing Bodies
- 32.9 Hosts For Upcoming Olympics
- 32.10 Market Resources
- 33 PARALYMPICS
- 33.1 Overview
- 33.2 Summer and Winter Paralympic Games
- 34 RUGBY WORLD CUP
- 34.1 Overview
- 34.2 Rugby World Cup 2023
- 34.3 Rugby World Cup 2019
- 34.4 Rugby World Cup 2015
- 34.5 Sponsors
- 35 STANLEY CUP
- 35.1 Overview
- 35.2 TV Viewership
- 35.3 Economic Impact
- 36 SUPER BOWL
- 36.1 Overview
- 36.2 Host Cities And Game Attendance
- 36.3 TV Viewership
- 36.4 Super Bowl Ads
- 36.5 Economic Impact
- 37 WORLD SERIES
- 37.1 Overview
- 37.2 TV Viewership
- 37.3 Economic Impact
- 37.4 Sponsorship
- PART V: PROFESSIONAL SPORTS LEAGUES
- 38 MAJOR LEAGUE BASEBALL
- 38.1 League Revenue
- 38.2 Stadiums
- 38.3 Team Valuations
- 38.4 Attendance
- 38.5 Television Broadcast Rights
- 38.6 Franchise Sales
- 38.7 World Series
- 38.8 All-Star Game
- 38.9 Fan Demographics
- 38.10 Sponsors
- 38.11 Market Resources
- 39 NATIONAL BASKETBALL ASSOCIATION
- 39.1 League Revenue
- 39.2 Arenas
- 39.3 Team Valuations
- 39.4 Attendance
- 39.5 Television Broadcast Rights
- 39.6 Franchise Sales
- 39.7 NBA Finals
- 39.8 All-Star Game
- 39.9 Fan Demographics
- 39.10 Sponsors
- 39.11 Market Resources
- 40 NATIONAL FOOTBALL LEAGUE
- 40.1 League Revenue
- 40.2 Stadiums
- 40.3 Team Valuations
- 40.4 Attendance
- 40.5 Television Broadcast Rights
- 40.6 Franchise Sales
- 40.7 Super Bowl
- 40.8 Pro Bowl Games
- 40.9 Fan Demographics
- 40.10 Sponsors
- 40.11 Market Resources
- 41 NATIONAL HOCKEY LEAGUE
- 41.1 League Revenue
- 41.2 Arenas
- 41.3 Team Valuations
- 41.4 Attendance
- 41.5 Television Broadcast Rights
- 41.6 Franchise Sales
- 41.7 Stanley Cup
- 41.8 All-Star Game
- 41.9 Fan Demographics
- 41.10 Sponsors
- 41.11 Market Resources
- 42 MAJOR LEAGUE SOCCER
- 42.1 Overview
- 42.2 League Revenue
- 42.3 Stadiums
- 42.4 Team Valuations
- 42.5 Attendance
- 42.6 Television Broadcast Rights
- 42.7 Fan Demographics
- 42.8 Sponsors
- 42.9 Market Resources
- 43 WOMEN’S NATIONAL BASKETBALL ASSOCIATION
- 43.1 Overview
- 43.2 Teams And Arenas
- 43.3 Attendance
- 43.4 Media Rights
- 43.5 Fan Demographics
- 43.6 Sponsors
- 43.7 Market Resources
- 44 NATIONAL WOMEN’S SOCCER LEAGUE
- 44.1 Overview
- 44.2 Teams and Stadiums
- 44.4 Media Rights
- 44.5 Sponsors
- 44.6 Market Resources
- PART VI: COLLEGIATE & HIGH SCHOOL SPORTS
- 45 COLLEGE ATHLETIC PROGRAMS
- 45.1 Profiles of Major Programs
- 46 DIVISION I CONFERENCES
- 46.1 Division I Conferences
- 46.2 Conference Revenue
- 46.3 Athletic Department Revenue
- 47 NCAA SPORTS
- 47.1 Overview
- 47.2 Men’s and Women’s Sports
- 47.3 NCAA Revenue
- 47.4 Broadcast Rights
- 47.5 Sponsors
- 47.6 Market Resources
- 48 NCAA FOOTBALL
- 48.1 Overview
- 48.2 Attendance
- 48.3 College Football Playoff and Bowl Games
- 48.4 Fan Demographics
- 48.5 Regular-Season Broadcasts
- 49 NCAA MEN’S BASKETBALL
- 49.1 Overview
- 49.2 Attendance
- 49.3 Fan Demographics
- 49.4 NCAA Divison I Finals
- 49.5 Regular-Season Broadcasts
- 50 NCAA WOMEN’S BASKETBALL
- 50.1 Attendance
- 50.2 NCAA Division I Finals
- 50.3 Favorite Teams
- 51 HIGH SCHOOL SPORTS
- 51.1 Participation
- 51.2 Most Popular Sports
- 51.3 Streaming Services
- 51.4 Market Resources
- 52 YOUTH TEAM SPORTS
- 52.1 Participation
- 52.2 AAU Sports
- 52.3 Youth Baseball
- 52.4 Youth Basketball
- 52.5 Youth Football
- 52.6 Youth Hockey
- 52.7 Youth Soccer
- PART VII: FIGHTING SPORTS
- 53 BOXING
- 53.1 Overview
- 53.2 Pay-Per-View Events
- 53.3 Televised Boxing
- 53.4 Boxing Fans
- 54 ULTIMATE FIGHTING CHAMPIONSHIP
- 54.1 UFC and WWE Merger
- 54.2 Live Events
- 54.3 Pay-Per-View Events
- 54.4 MMA Fans
- 54.5 Market Resources
- 55 WORLD WRESTLING ENTERTAINMENT
- 55.1 Overview
- 55.2 Live Events and Television
- 55.3 Professional Wrestling Fans
- 55.4 Market Resources
- PART VIII: GOLF
- 56 PGA TOUR
- 56.1 Overview
- 56.2 Top Tournament Money Winners
- 56.3 PGA Tour 2025
- 56.4 The Major Championships
- 56.5 Broadcast Rights And Viewership
- 56.6 Sponsors
- 56.7 Market Resources
- 57 LPGA TOUR
- 57.1 Overview
- 57.2 Top Tournament Money Winners
- 57.3 LPGA Tour 2025
- 57.4 Grand Slam
- 57.5 Broadcast Rights
- 57.6 Sponsors
- 57.7 Market Resources
- 58 MAJOR GOLF TOURNAMENTS
- 58.1 Overview
- 58.2 The Masters
- 58.3 U.S. Open Championships
- 58.4 The British Open Championship
- 58.5 PGA Championship
- 58.6 Ryder Cup
- 58.7 Presidents Cup
- PART IX: MOTORSPORTS
- 59 INDYCAR
- 59.1 Overview
- 59.2 IndyCar Series
- 59.3 Television and Radio Broadcast Rights
- 59.4 Racing Teams
- 59.5 Sponsors
- 59.6 Market Resources
- 60 NASCAR
- 60.1 Market Assessment
- 60.2 NASCAR Cup Series
- 60.3 Television Broadcast Rights and Viewership
- 60.4 Drivers and Racing Teams
- 60.5 Tracks
- 60.6 Fan Demographics
- 60.7 Sponsors
- 60.8 Market Resources
- 61 FORMULA ONE
- 61.1 Overview
- 61.2 United States Grand Prix
- 61.3 Miami Grand Prix
- 61.4 Las Vegas Grand Prix
- 61.5 Media Coverage
- PART X: TENNIS
- 62 ATP TOUR
- 62.1 Overview
- 62.2 ATP Tour 2024
- 62.3 Grand Slam Tournaments
- 62.4 Market Resources
- 63 WTA TOUR
- 63.1 Overview
- 63.2 WTA Tour 2025
- 63.3 Grand Slam Tournaments
- 63.4 Market Resources
- 64 MAJOR TENNIS TOURNAMENTS
- 64.1 BNP Paribas Open
- 64.2 Billie Jean King Cup
- 64.3 Davis Cup
- 64.4 Miami Open
- 64.5 US Open
- 64.6 Wimbledon
- PART XI: OTHER LEAGUES & EVENTS
- 65 PROFESSIONAL SPORTS LEAGUES
- 65.1 Overview
- 65.2 Men’s Leagues
- 65.3 Mens & Women’s Leagues
- 65.4 Women’s Leagues
- 66 MAJOR EVENTS
- 66.1 Overview
- 66.2 Sporting Events
- 67 MENTAL COMPETITIONS
- 67.1 Overview
- 67.2 College Debate Teams
- 67.3 FIDE World Chess Championship
- 67.4 Memory League World Championship
- 67.5 Mensa Mind Games
- 67.6 National Speech & Debate Nationals
- 67.7 Scripps National Spelling Bee
- 68 INTERNATIONAL
- 68.1 Overview
- 68.2 Events
- 68.3 Leagues
- APPENDIX A - ACADEMIC CENTERS
- APPENDIX B - ANALYSTS
- APPENDIX C - ASSOCIATIONS
- APPENDIX D - COLLEGES OFFERING PROGRAMS IN SPORTS BUSINESS
- APPENDIX E - ONLINE RESOURCES
- APPENDIX F - PANDEMIC MARKET RESEARCH
- APPENDIX G - PERIODICALS
- APPENDIX H - SPORTS COMMISSIONS
- APPENDIX I - SPORTS HALLS OF FAME & MUSEUMS
- APPENDIX J - STADIUMS AND ARENAS: COLLEGIATE SPORTS
- APPENDIX K - STADIUMS & ARENAS: PROFESSIONAL SPORTS
- REFERENCES
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