US & Canada Landscape of Healthcare Professionals Who Utilize Supplements
Description
US & Canada Landscape of Healthcare Professionals Who Utilize Supplements
Understanding Healthcare Practitioners Can Transform Your Supplement Business
Whether you are a supplement brand that sells directly through healthcare professionals (HCPs) or a brand that sells directly to consumers, you need to know what influences healthcare practitioners’ supplement decisions and recommendations.
Why?
Interest and engagement in integrative health and medicine is expanding rapidly. 49% of adults believe in many or some alternative medicines and therapies.
The practitioner channel represents 10% of all U.S. supplement sales but its influence on the overall sale of supplements is far greater. What HCPs recommend translates into consumer sales.
When It Comes to Supplement Brand Evaluation, Not All HCPs Are Alike
Most complementary and integrative HCPs consider their philosophy of health and wellness to be holistic. However, the term “holistic” has a broad definition, and within the spectrum of this definition some HCPs take more of a “vitalistic” approach, while others align more closely with a “pragmatic” approach.
This 83-page written report and 21-pages of market sizing charts provide a comprehensive overview of each of the health professional credentials that are most likely to influence the use of dietary supplements and other integrative products and services among their patient groups:
Integrative MDs/DOs
Licensed Naturopathic Doctors
Dietitians and Nutritionists
Doctors of Chiropractic
Licensed Acupuncturists
Independent Pharmacists
Nurses (RNs and APRNs)
Physician Assistants
Unlicensed Naturopaths, Health Coaches, and Herbalists
Massage Therapists
Holistic and Biological Dentists
Veterinary Clinics
While these HCPs share criteria for evaluating supplement brands, each of these professional credentials are different enough to warrant careful consideration before educating, marketing or selling to them.
Within each of the 14 HCP credential chapters you’ll learn:
Overview of Credential
Market Size
Practice Types
Degrees
Education
Nutritional Education
How They Recommend Nutritional Supplementation
Criteria for Selecting Herbal and Dietary Supplement Brands
In addition, you’ll find a resource guide with major organizations, educational institutions and associations that serve each credential.
What companies will benefit from this report?
Professional supplement brands
Consumer supplement brands
Medical foods companies
Testing & diagnostic labs
Medical device companies
Diagnostic & therapeutic device companies
Health technology companies
Genomic research and product companies
Health systems
Health centers & clinics
Research centers
Recruiters
Academics/universities
Insurance providers
Think tanks
Who will benefit?
CEOs
COOs
CMOs
Marketing directors
Category managers
Innovation managers
M&A groups
New ventures
Entrepreneurs
Understanding Healthcare Practitioners Can Transform Your Supplement Business
Whether you are a supplement brand that sells directly through healthcare professionals (HCPs) or a brand that sells directly to consumers, you need to know what influences healthcare practitioners’ supplement decisions and recommendations.
Why?
Interest and engagement in integrative health and medicine is expanding rapidly. 49% of adults believe in many or some alternative medicines and therapies.
The practitioner channel represents 10% of all U.S. supplement sales but its influence on the overall sale of supplements is far greater. What HCPs recommend translates into consumer sales.
When It Comes to Supplement Brand Evaluation, Not All HCPs Are Alike
Most complementary and integrative HCPs consider their philosophy of health and wellness to be holistic. However, the term “holistic” has a broad definition, and within the spectrum of this definition some HCPs take more of a “vitalistic” approach, while others align more closely with a “pragmatic” approach.
This 83-page written report and 21-pages of market sizing charts provide a comprehensive overview of each of the health professional credentials that are most likely to influence the use of dietary supplements and other integrative products and services among their patient groups:
Integrative MDs/DOs
Licensed Naturopathic Doctors
Dietitians and Nutritionists
Doctors of Chiropractic
Licensed Acupuncturists
Independent Pharmacists
Nurses (RNs and APRNs)
Physician Assistants
Unlicensed Naturopaths, Health Coaches, and Herbalists
Massage Therapists
Holistic and Biological Dentists
Veterinary Clinics
While these HCPs share criteria for evaluating supplement brands, each of these professional credentials are different enough to warrant careful consideration before educating, marketing or selling to them.
Within each of the 14 HCP credential chapters you’ll learn:
Overview of Credential
Market Size
Practice Types
Degrees
Education
Nutritional Education
How They Recommend Nutritional Supplementation
Criteria for Selecting Herbal and Dietary Supplement Brands
In addition, you’ll find a resource guide with major organizations, educational institutions and associations that serve each credential.
What companies will benefit from this report?
Professional supplement brands
Consumer supplement brands
Medical foods companies
Testing & diagnostic labs
Medical device companies
Diagnostic & therapeutic device companies
Health technology companies
Genomic research and product companies
Health systems
Health centers & clinics
Research centers
Recruiters
Academics/universities
Insurance providers
Think tanks
Who will benefit?
CEOs
COOs
CMOs
Marketing directors
Category managers
Innovation managers
M&A groups
New ventures
Entrepreneurs
Table of Contents
83 Pages
- Introduction
- A Note about Vitalism and Pragmatism
- Integrative MDs and DOs
- Overview of Credentials
- Market Size
- Practice Types
- Degrees
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brand
- Additional Information
- Licensed Naturopathic Doctors
- Overview of Credentials
- Market Size
- Practice Types
- Degree
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brands
- Dietitians and Nutritionists
- Overview of Credentials
- Registered Dietitians
- Nutritionists
- Market Size
- Practice Types
- Degrees and Credentials
- Dietitian
- Nutritionist
- Education
- Registered Dietitian
- Nutritionist
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbs and Supplements
- Doctors of Chiropractic
- Overview of Credential
- Market Size
- Practice Types
- Degree
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brands
- Additional Information
- Licensed Acupuncturists
- Overview of Credentials
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplement Brands
- Additional Information
- Independent Pharmacists
- Overview of Credential
- Market Size
- Degree
- Education
- Nutritional Education
- Practice Types
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Nurses (RNs and APRNs)
- Overview of credentials
- Registered Nurses (RNs)
- Advanced Practice Registered Nurses (APRNs)
- Holistic Nurses
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Physician Assistants
- Overview of Credential
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Unlicensed Naturopaths, Health Coaches, and Herbalists
- Unlicensed Naturopaths
- Overview of Credentials
- Market Size
- Practice Types
- Degrees and Credentials
- Education and Training
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbs and Supplements
- Health Coaches
- Overview of Credentials
- Market Size
- Practice Types
- Degrees and Credentials
- Education and Training
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbs and Supplements
- Additional Information
- Herbalists
- Overview of Credentials
- Market Size
- Practice Types
- Degrees and Credentials
- Other Degrees and Memberships
- Education and Training
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbs and Supplements
- Massage Therapists
- Overview of Credential
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Holistic and Biological Dentists
- Overview of Credential
- Market Size
- Practice Types
- Degrees and Credentials
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Veterinary Clinics
- Overview of Credential
- Market Size
- Practice Types
- Degrees and Certifications
- Education
- Nutritional Education
- How They Recommend Nutritional Supplementation
- Criteria for Selecting Herbal and Dietary Supplements
- Resources
- Integrative MDs and DOs Resource Guide
- Major Organizations
- Acupuncturists Resource Guide
- CCAOM Member Colleges
- Major Organizations
- Licensed Naturopathic Doctors Resource Guide
- Major Organizations
- Unlicensed Naturopaths Resource Guide
- Major Associations
- Health Coaches Resource Guide
- Major Organizations
- Herbalists Resource Guide
- Additional education and training
- Major Organizations
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