A AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, and Data Management Platforms), Deployment Model (Cloud-Based and On-Premises), Platform (Desktop, Mobile, Connected TV, and Digital Out-of-Home)

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $3,450	182 Pages	Prophecy Market Insights	February, 2025	PRMI19808451

Best Price Guarantee
Price	from $3,450
Length	182 Pages
Publisher	Prophecy Market Insights
Published Date	February, 2025
SKU	PRMI19808451

AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, and Data Management Platforms), Deployment Model (Cloud-Based and On-Premises), Platform (Desktop, Mobile, Connected TV, and Digital Out-of-Home), Application (Display Advertising, Search Advertising, Social Media Advertising, Video Advertising, Mobile Advertising, Native Advertising, and Programmatic Advertising), End-User Industry (Retail and E-commerce, Automotive, Travel and Tourism, Financial Services, Entertainment, and Media), and Region - Trends, Analysis, and Forecast till 2034

AdTech market is one of the fastest-evolving ecosystems, which envelops tools, platforms, and services needed to create, deliver, and measure digital advertising campaigns. As the digital landscape develops further, the complexity of advertising will continue to rise as well, thus giving way to an increased demand for progressive solutions for reaching and engaging target audiences. Growing focus on ROI is expected to boost market expansion during the forecast period.

AdTech Market Report Highlights:

The adtech market size is expected to reach USD 2225.22 Billion by 2034.

In 2024, the market was worth USD 650 Billion.

The market is projected to grow at a CAGR of 14.5% during the forecast period.

North America is the most dominating region in the market.

Asia Pacific is expected to experience the fastest growth during the forecast period.

The real-time bidding segment is expected to lead the market during the projected period under technology segmentation.

The cloud-based deployment model segment is dominating the market.

By platform, the market is led by the desktop segment.

On the basis of application, the display advertising segment holds the largest market share.

The retail and e-commerce end-use industry segment leads the market.

AdTech Market Key Highlights:

In August 2024, Google Rolls Out Enhanced Privacy Sandbox: Google introduced new updates to its Privacy Sandbox initiative to improve user privacy while retaining effective ad targeting. The updates include advanced Privacy Sandbox APIs, which improve user consent management and reduce cross-site tracking.

In August 2024, TikTok Introduced New Ad Formats: TikTok introduced new ad formats aimed at increasing user engagement and ensuring better b

Key Benefits of Purchasing This Report

Gain valuable insights into revenue projections for the overall market and its sub-segments, benefiting industry leaders and new entrants.

Enhance your understanding of the competitive landscape to refine business positioning and optimize go-to-market strategies.

Stay informed on the latest trends in the Adtech Market, including key drivers, challenges, opportunities, and barriers.

Segmentation:

By Technology:

Real-Time Bidding

Demand-Side Platforms

Supply-Side Platforms

Data Management Platforms

By Deployment Model:

Cloud-Based

On-Premises

By Platform:

Desktop

Mobile

Connected TV

Digital Out-of-Home

By Application:

Display Advertising

Search Advertising

Social Media Advertising

Video Advertising

Mobile Advertising

Native Advertising

Programmatic Advertising

By End-User:

Retail and E-commerce

Automotive

Travel and Tourism

Financial Services

Entertainment and Media

By Region:

North America

U.S.

Canada

Europe

Germany

U.K.

France

Russia

Italy

Rest of Europe

Asia Pacific

China

India

Japan

South Korea

Rest of Asia Pacific

Latin America

Brazil

Mexico

Rest of Latin America

Middle East & Africa

GCC

Israel

South Africa

Rest of Middle East & Africa

AdTech Market Competitive Landscape:

Google

Meta

The Trade Desk

Adobe

Amazon Advertising

AppLovin

Unity

Sizmek

Criteo

PubMatic

Rubicon Project

Xandr

MediaMath

Lotame

Key Questions Answered in This Report

1. What was the size of the Adtech Market in 2024?

2. What is the expected growth rate of the Adtech Market during 2025-2035?

3. What are the key factors driving the Adtech Market?

4. What is the breakup of the Adtech Market based on the distribution channel?

5. What are the key regions in the Adtech Market?

6. Who are the key players/companies in the Adtech Market?

7. What are the drivers, restraints, and opportunities in the Adtech Market?

Research Objective and Assumption: Research Objectives; Assumptions; Abbreviations; Market Preview
Report Description: Market Definition and Scope; Executive Summary; Market Snippet, By Technology; Market Snippet, By Deployment Model; Market Snippet, By Platform; Market Snippet, By Application; Market Snippet, By End-User; Market Snippet, By Region; Opportunity Map Analysis; Market Dynamics, Regulations, and Trends Analysis; Market Dynamics; Drivers; Restraints; Market Opportunities; Market Trends; Product Launch; Merger and Acquisitions; Impact Analysis; PEST Analysis; Porter’s Analysis; Market Segmentation, By Technology, Forecast Period up to 10 Years, (USD Bn); Overview; Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years; Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years; Segment Trends; Real-Time Bidding; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Demand-Side Platforms; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Supply-Side Platforms; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Data Management Platforms; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Market Segmentation, By Deployment Model, Forecast Period up to 10 Years, (USD Bn); Overview; Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years; Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years; Segment Trends; Cloud-Based; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; On-Premises; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Market Segmentation, By Platform, Forecast Period up to 10 Years, (USD Bn); Overview; Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years; Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years; Segment Trends; Desktop; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Mobile; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Connected TV; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Digital Out-of-Home; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Market Segmentation, By Application, Forecast Period up to 10 Years, (USD Bn); Overview; Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years; Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years; Segment Trends; Display Advertising; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Search Advertising; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Social Media Advertising; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Video Advertising; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Mobile Advertising; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Native Advertising; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Programmatic Advertising; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Market Segmentation, By End-User, Forecast Period up to 10 Years, (USD Bn); Overview; Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years; Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years; Segment Trends; Retail and E-commerce; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Automotive; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Travel and Tourism; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Financial Services; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Entertainment and Media; Overview; Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years; Market Segmentation, By Region, Forecast Period up to 10 Years, (USD Bn); Overview; Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years; Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years; Regional Trends; North America; Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years; U.S; Canada; Asia Pacific; Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years; India; Japan; South Korea; China; Rest of Asia Pacific; Europe; Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years; UK; Germany; France; Russia; Italy; Rest of Europe; Latin America; Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years; Brazil; Mexico; Rest of Latin America; Middle East and Africa; Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years; Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years; GCC; Israel; South Africa; Rest of Middle East and Africa

AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, Data Management Platforms), By Deployment Model (Cloud-Based, On-Premises), By Platform (Desktop, Mobile, Connected TV, Digital Out-of-Home), By Application (Display Advertising, Search Advertising, Social Media Advertising, Video Advertising, Mobile Advertising, Native Advertising and Programmatic Advertising), By End-User Industry (Retail and E-commerce, Automotive, Travel and Tourism, Financial Services, Entertainment and Media), and By Region - Trends, Analysis and Forecast till 2034

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A AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, and Data Management Platforms), Deployment Model (Cloud-Based and On-Premises), Platform (Desktop, Mobile, Connected TV, and Digital Out-of-Home)

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A AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, and Data Management Platforms), Deployment Model (Cloud-Based and On-Premises), Platform (Desktop, Mobile, Connected TV, and Digital Out-of-Home)

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AdTech Market by Offering (Software Tools/Platform (DSPs, SSPs, DMPs, Ad exchange, Ad networks), Services), Marketing Channel (Mobile Apps, Website, Social Media), Advertising type (Programmatic, Search, Display), Vertical and Region – Global Forecast to 2030

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