A AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, and Data Management Platforms), Deployment Model (Cloud-Based and On-Premises), Platform (Desktop, Mobile, Connected TV, and Digital Out-of-Home)
Description
AdTech Market Size, Share, By Technology (Real-Time Bidding, Demand-Side Platforms, Supply-Side Platforms, and Data Management Platforms), Deployment Model (Cloud-Based and On-Premises), Platform (Desktop, Mobile, Connected TV, and Digital Out-of-Home), Application (Display Advertising, Search Advertising, Social Media Advertising, Video Advertising, Mobile Advertising, Native Advertising, and Programmatic Advertising), End-User Industry (Retail and E-commerce, Automotive, Travel and Tourism, Financial Services, Entertainment, and Media), and Region - Trends, Analysis, and Forecast till 2034
AdTech market is one of the fastest-evolving ecosystems, which envelops tools, platforms, and services needed to create, deliver, and measure digital advertising campaigns. As the digital landscape develops further, the complexity of advertising will continue to rise as well, thus giving way to an increased demand for progressive solutions for reaching and engaging target audiences. Growing focus on ROI is expected to boost market expansion during the forecast period.
AdTech Market Report Highlights:
The adtech market size is expected to reach USD 2225.22 Billion by 2034.
In 2024, the market was worth USD 650 Billion.
The market is projected to grow at a CAGR of 14.5% during the forecast period.
North America is the most dominating region in the market.
Asia Pacific is expected to experience the fastest growth during the forecast period.
The real-time bidding segment is expected to lead the market during the projected period under technology segmentation.
The cloud-based deployment model segment is dominating the market.
By platform, the market is led by the desktop segment.
On the basis of application, the display advertising segment holds the largest market share.
The retail and e-commerce end-use industry segment leads the market.
AdTech Market Key Highlights:
In August 2024, Google Rolls Out Enhanced Privacy Sandbox: Google introduced new updates to its Privacy Sandbox initiative to improve user privacy while retaining effective ad targeting. The updates include advanced Privacy Sandbox APIs, which improve user consent management and reduce cross-site tracking.
In August 2024, TikTok Introduced New Ad Formats: TikTok introduced new ad formats aimed at increasing user engagement and ensuring better b
Key Benefits of Purchasing This Report
Gain valuable insights into revenue projections for the overall market and its sub-segments, benefiting industry leaders and new entrants.
Enhance your understanding of the competitive landscape to refine business positioning and optimize go-to-market strategies.
Stay informed on the latest trends in the Adtech Market, including key drivers, challenges, opportunities, and barriers.
Segmentation:
By Technology:
Real-Time Bidding
Demand-Side Platforms
Supply-Side Platforms
Data Management Platforms
By Deployment Model:
Cloud-Based
On-Premises
By Platform:
Desktop
Mobile
Connected TV
Digital Out-of-Home
By Application:
Display Advertising
Search Advertising
Social Media Advertising
Video Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
By End-User:
Retail and E-commerce
Automotive
Travel and Tourism
Financial Services
Entertainment and Media
By Region:
North America
U.S.
Canada
Europe
Germany
U.K.
France
Russia
Italy
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
GCC
Israel
South Africa
Rest of Middle East & Africa
AdTech Market Competitive Landscape:
Google
Meta
The Trade Desk
Adobe
Amazon Advertising
AppLovin
Unity
Sizmek
Criteo
PubMatic
Rubicon Project
Xandr
MediaMath
Lotame
Key Questions Answered in This Report
1. What was the size of the Adtech Market in 2024?
2. What is the expected growth rate of the Adtech Market during 2025-2035?
3. What are the key factors driving the Adtech Market?
4. What is the breakup of the Adtech Market based on the distribution channel?
5. What are the key regions in the Adtech Market?
6. Who are the key players/companies in the Adtech Market?
7. What are the drivers, restraints, and opportunities in the Adtech Market?
AdTech market is one of the fastest-evolving ecosystems, which envelops tools, platforms, and services needed to create, deliver, and measure digital advertising campaigns. As the digital landscape develops further, the complexity of advertising will continue to rise as well, thus giving way to an increased demand for progressive solutions for reaching and engaging target audiences. Growing focus on ROI is expected to boost market expansion during the forecast period.
AdTech Market Report Highlights:
The adtech market size is expected to reach USD 2225.22 Billion by 2034.
In 2024, the market was worth USD 650 Billion.
The market is projected to grow at a CAGR of 14.5% during the forecast period.
North America is the most dominating region in the market.
Asia Pacific is expected to experience the fastest growth during the forecast period.
The real-time bidding segment is expected to lead the market during the projected period under technology segmentation.
The cloud-based deployment model segment is dominating the market.
By platform, the market is led by the desktop segment.
On the basis of application, the display advertising segment holds the largest market share.
The retail and e-commerce end-use industry segment leads the market.
AdTech Market Key Highlights:
In August 2024, Google Rolls Out Enhanced Privacy Sandbox: Google introduced new updates to its Privacy Sandbox initiative to improve user privacy while retaining effective ad targeting. The updates include advanced Privacy Sandbox APIs, which improve user consent management and reduce cross-site tracking.
In August 2024, TikTok Introduced New Ad Formats: TikTok introduced new ad formats aimed at increasing user engagement and ensuring better b
Key Benefits of Purchasing This Report
Gain valuable insights into revenue projections for the overall market and its sub-segments, benefiting industry leaders and new entrants.
Enhance your understanding of the competitive landscape to refine business positioning and optimize go-to-market strategies.
Stay informed on the latest trends in the Adtech Market, including key drivers, challenges, opportunities, and barriers.
Segmentation:
By Technology:
Real-Time Bidding
Demand-Side Platforms
Supply-Side Platforms
Data Management Platforms
By Deployment Model:
Cloud-Based
On-Premises
By Platform:
Desktop
Mobile
Connected TV
Digital Out-of-Home
By Application:
Display Advertising
Search Advertising
Social Media Advertising
Video Advertising
Mobile Advertising
Native Advertising
Programmatic Advertising
By End-User:
Retail and E-commerce
Automotive
Travel and Tourism
Financial Services
Entertainment and Media
By Region:
North America
U.S.
Canada
Europe
Germany
U.K.
France
Russia
Italy
Rest of Europe
Asia Pacific
China
India
Japan
South Korea
Rest of Asia Pacific
Latin America
Brazil
Mexico
Rest of Latin America
Middle East & Africa
GCC
Israel
South Africa
Rest of Middle East & Africa
AdTech Market Competitive Landscape:
Meta
The Trade Desk
Adobe
Amazon Advertising
AppLovin
Unity
Sizmek
Criteo
PubMatic
Rubicon Project
Xandr
MediaMath
Lotame
Key Questions Answered in This Report
1. What was the size of the Adtech Market in 2024?
2. What is the expected growth rate of the Adtech Market during 2025-2035?
3. What are the key factors driving the Adtech Market?
4. What is the breakup of the Adtech Market based on the distribution channel?
5. What are the key regions in the Adtech Market?
6. Who are the key players/companies in the Adtech Market?
7. What are the drivers, restraints, and opportunities in the Adtech Market?
Table of Contents
182 Pages
- Research Objective and Assumption
- Research Objectives
- Assumptions
- Abbreviations
- Market Preview
- Report Description
- Market Definition and Scope
- Executive Summary
- Market Snippet, By Technology
- Market Snippet, By Deployment Model
- Market Snippet, By Platform
- Market Snippet, By Application
- Market Snippet, By End-User
- Market Snippet, By Region
- Opportunity Map Analysis
- Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
- Drivers
- Restraints
- Market Opportunities
- Market Trends
- Product Launch
- Merger and Acquisitions
- Impact Analysis
- PEST Analysis
- Porter’s Analysis
- Market Segmentation, By Technology, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Real-Time Bidding
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Demand-Side Platforms
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Supply-Side Platforms
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Data Management Platforms
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Market Segmentation, By Deployment Model, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Cloud-Based
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- On-Premises
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Market Segmentation, By Platform, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Desktop
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Mobile
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Connected TV
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Digital Out-of-Home
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Market Segmentation, By Application, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Display Advertising
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Search Advertising
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Social Media Advertising
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Video Advertising
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Mobile Advertising
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Native Advertising
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Programmatic Advertising
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Market Segmentation, By End-User, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Segment Trends
- Retail and E-commerce
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Automotive
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Travel and Tourism
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Financial Services
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Entertainment and Media
- Overview
- Market Size and Forecast (USD Bn), and Y-o-Y Growth (%), Forecast Period up to 10 Years
- Market Segmentation, By Region, Forecast Period up to 10 Years, (USD Bn)
- Overview
- Market Value and Forecast (USD Bn), and Share Analysis (%), Forecast Period up to 10 Years
- Y-o-Y Growth Analysis (%), Forecast Period up to 10 Years
- Regional Trends
- North America
- Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- U.S
- Canada
- Asia Pacific
- Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- India
- Japan
- South Korea
- China
- Rest of Asia Pacific
- Europe
- Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- UK
- Germany
- France
- Russia
- Italy
- Rest of Europe
- Latin America
- Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- Brazil
- Mexico
- Rest of Latin America
- Middle East and Africa
- Market Size and Forecast (USD Bn), By Technology, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Deployment Model, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Platform, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Application, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By End-User, Forecast Period up to 10 Years
- Market Size and Forecast (USD Bn), By Country, Forecast Period up to 10 Years
- GCC
- Israel
- South Africa
- Rest of Middle East and Africa
Pricing
Currency Rates
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