Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q1 2025 Update
Description
According to PayNXT360, loyalty market in Nigeria is expected to grow by 18.6% on annual basis to reach US$241.7 million in 2025.
In value terms, the loyalty market in the country has recorded a CAGR of 20.5% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 16.0% during 2025-2029. Loyalty market in the country is expected to increase from US$203.9 million in 2024 to reach US$437.3 million by 2029.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Nigeria. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Key Insights
Businesses in Nigeria are embracing digital loyalty platforms such as ThankUCash to enhance customer engagement, fueled by the rise of e-commerce and cashless payments facilitated by companies like Jumia and Flutterwave. Similarly, cashback programs are gaining traction in response to inflation and shifting consumer preferences for cost-saving incentives, with players like Opay and Kuda leading the way. These trends are complemented by the proliferation of multichannel loyalty programs that unify customer experiences across in-store, online, and mobile channels, enabling brands like Shoprite and Spar to meet customer demands for seamless and convenient rewards systems.
Looking ahead, integrating loyalty programs with fintech solutions and advancements in data-driven personalization will shape the market over the next few years. The rapid growth of fintech has spurred innovation, with platforms like PalmPay embedding loyalty features directly into mobile payments, creating opportunities for collaboration between fintech and traditional retailers. Meanwhile, AI and advanced analytics drive more personalized customer experiences, ensuring that businesses can target specific needs and preferences. These developments will solidify loyalty programs as a vital tool for customer retention and competitive differentiation in Nigeria's dynamic and increasingly digital economy.
Increasing Adoption of Digital Loyalty Platforms
• Nigerian businesses are increasingly adopting digital loyalty platforms to enhance customer engagement. Retailers, financial institutions, and e-commerce companies use mobile apps and web platforms to deliver seamless loyalty experiences. Platforms like ThankUCash have gained significant traction, offering cashback and loyalty solutions to small and medium-sized businesses. These platforms integrate with businesses' point-of-sale (POS) systems, enabling real-time loyalty point accrual and redemption.
• The rise of e-commerce and digital payments in Nigeria, driven by companies like Jumia and Flutterwave, has created a fertile ground for digital loyalty programs. Additionally, the need for businesses to retain customers amidst rising competition has made digital loyalty platforms a preferred tool.
• This trend is expected to intensify as more businesses recognize the value of digital loyalty platforms in retaining customers. Advancements in fintech and the increasing adoption of artificial intelligence in analyzing customer behavior will further enhance the effectiveness of these programs. Digital loyalty programs will likely dominate the Nigerian loyalty landscape, with increased integration across e-commerce and retail sectors.
Cashback Programs Gaining Traction
• Cashback programs are becoming popular among Nigerian consumers, especially in the e-commerce and financial services sectors. Fintech platforms like Opay and Kuda offer cashback incentives to customers for using their payment systems, encouraging repeat transactions. Similarly, grocery chains such as Shoprite have implemented cashback schemes to retain and attract cost-conscious customers.
• Economic challenges like inflation and reduced consumer spending power have made Nigerian consumers more price-sensitive. Additionally, the competitive landscape in fintech and retail has prompted companies to use cashback as a differentiator.
• As economic conditions remain challenging, cashback programs will likely gain further traction. Companies are expected to innovate these offerings, combining them with gamification and personalized promotions to deepen customer engagement. Over time, cashback programs may also integrate with loyalty ecosystems, offering more value to users and creating long-term customer loyalty.
Growth in Multichannel Loyalty Programs
• Nigerian businesses increasingly offer multichannel loyalty programs that connect in-store, online and mobile touchpoints. For example, brands like Shoprite and Spar enable customers to earn and redeem loyalty points across physical stores and e-commerce platforms.
• The omnichannel approach is becoming more important as Nigerian consumers shop across multiple platforms. Retailers and brands respond to these shifting preferences by creating loyalty programs that work seamlessly across channels. The growth of mobile shopping and payment options has made integrating loyalty systems across platforms easier.
• Multichannel loyalty programs will become a standard in the Nigerian market, driven by the need to meet consumers where they are. These programs will likely incorporate advanced technologies like machine learning to offer personalized rewards and ensure a seamless experience across all channels. This will enhance brand loyalty and drive repeat purchases across retail and online platforms.
Increased Focus on Data-Driven Personalization
• Companies in Nigeria are leveraging data analytics to deliver personalized loyalty experiences. For instance, Paystack and Flutterwave, two prominent payment service providers, analyze transaction data to create customized customer loyalty offers. Retailers also use data to offer targeted discounts and promotions based on individual shopping behavior.
• The increased availability of customer data through digital transactions and mobile payments has enabled businesses to better understand their customers. Additionally, competition among businesses to stand out has pushed companies to offer more personalized loyalty programs that cater to specific consumer needs.
• Data-driven personalization is expected to deepen, with businesses investing in advanced analytics and artificial intelligence tools. This will enable more accurate customer segmentation and targeted loyalty initiatives, increasing program effectiveness. Over time, consumers will expect personalized experiences as a baseline, further driving this trend.
Integration of Loyalty Programs with Fintech Solutions
• Loyalty programs are increasingly being integrated with fintech solutions in Nigeria. Mobile payment apps like PalmPay and Paga are embedding loyalty features, such as rewards for frequent transactions and referrals, to increase user engagement.
• The rapid growth of fintech in Nigeria, coupled with the increasing adoption of digital payments, has created opportunities for integrating loyalty programs with financial solutions. Fintech platforms leverage these programs to boost customer retention and encourage higher transaction volumes.
• This trend will likely gain momentum, with fintech companies enhancing their loyalty offerings to remain competitive. We expect collaborations between fintech firms and traditional retailers to create joint loyalty ecosystems. This will benefit consumers by offering rewards across multiple sectors, from retail to financial services.
Competitive Landscape and Regulatory Changes in Nigeria's Loyalty Market
The competitive landscape of Nigeria's loyalty market is characterized by moderate intensity, driven by a mix of established players, startups, and evolving business models. Major players such as Jumia, Shoprite and fintech platforms like Opay and Kuda dominate specific verticals with innovative loyalty programs, while startups like ThankUCash are expanding access to loyalty solutions for SMEs. However, the market remains fragmented, offering both opportunities and challenges. While larger firms benefit from advanced digital capabilities, smaller businesses face barriers such as limited infrastructure, economic constraints, and consumer skepticism over data privacy. Despite these challenges, the market's dynamism fosters innovation and competition.
The loyalty market will undergo significant transformations over the next 2-4 years. Larger players will increasingly adopt AI and machine learning for personalized loyalty programs, while mergers and acquisitions will likely consolidate the market. Cross-sector collaborations between fintech, retail, and telecom providers are anticipated to create integrated loyalty ecosystems, broadening the appeal and effectiveness of loyalty programs. Regulatory developments, including the Central Bank's cashless policy and stricter enforcement of data protection laws, will further shape the market by boosting digital payments while ensuring transparency and consumer trust. Together, these factors will create a more competitive, technology-driven loyalty market in Nigeria, fostering growth and innovation.
Competitive Landscape: Overview
• The loyalty market in Nigeria is moderately competitive and growing in intensity as new players enter the ecosystem. Established companies like Jumia (e-commerce), Shoprite (retail), and fintech platforms like Kuda and Opay dominate with innovative loyalty programs. Smaller startups like ThankUCash are also rapidly gaining traction by offering white-labeled loyalty solutions to SMEs.
• The competition is further fueled by the rise of fintech and e-commerce, sectors that naturally align with loyalty offerings. Established financial institutions such as Access Bank and Zenith Bank also leverage loyalty programs to retain customers amidst competition from digital-only banks.
Type of Players in the Market
• Companies like Jumia and Shoprite lead the retail and e-commerce sectors, implementing loyalty programs to incentivize repeat purchases. These programs often involve point-based systems and discounts.
• Fintech platforms such as Flutterwave, Opay, and PalmPay directly integrate cashback and referral-based loyalty programs into their payment systems. Their ability to gather and analyze transaction data gives them a competitive edge in offering personalized incentives.
• Loyalty-focused startups like ThankUCash cater to SMEs by providing digital loyalty platforms and integration with POS systems. Their entry has democratized access to loyalty programs, especially for smaller businesses.
Market Structure
• The Nigerian loyalty market is fragmented, with a mix of large players dominating specific verticals (e.g., retail, fintech) and a growing number of smaller startups and local businesses implementing loyalty initiatives. This fragmentation creates opportunities for innovative companies but also results in varying standards of loyalty program effectiveness.
• Many smaller businesses lack the infrastructure to adopt advanced digital loyalty solutions, which limits the market's overall growth potential.
• Inflation and reduced consumer spending power make designing loyalty programs with attractive rewards challenging while maintaining profitability.
• New entrants face consumer skepticism, particularly in fintech and digital programs, due to data privacy and fraud concerns.
Competitive Landscape Outlook
• Larger players are set to intensify AI and machine learning use to deliver hyper-personalized loyalty experiences. For example, fintech leaders like Opay may leverage machine learning to analyze transaction patterns and offer individualized cashback or discounts. Such advancements will pressure other companies to invest in similar technologies to remain competitive and retain customers.
• The loyalty market will likely witness mergers and acquisitions, with larger firms acquiring smaller players to broaden their offerings. For instance, ThankUCash, a Nigerian loyalty startup, could be a potential acquisition target for established retailers or fintech companies seeking to integrate its technology. Consolidation will reduce market fragmentation, streamline operations, and intensify competition among fewer but stronger players.
• Fintech companies, retailers, and telecom operators are expected to form partnerships to create integrated loyalty ecosystems. For example, collaborating with Jumia, a leading e-commerce platform, and Flutterwave could enable customers to earn and redeem rewards across shopping and payment touchpoints. Such collaborations will make loyalty programs more versatile and appealing, driving competition across sectors.
• The market will remain dynamic with startups entering it targeting niche opportunities or underserved segments. For instance, local tech startups may develop hyper-local loyalty programs catering to specific regions or demographics, like rural communities or youth-centric brands. These entrants will disrupt the market with fresh approaches, pushing incumbents to innovate continuously to retain their customer base.
Recent Regulatory Updates
• The Central Bank of Nigeria (CBN) continues to drive its cashless policy, including limits on cash withdrawals, indirectly impacting loyalty programs. This regulation has boosted digital payments, the backbone of loyalty systems. This policy encourages businesses and consumers to use electronic transactions, fostering the growth of digital loyalty platforms.
• Nigeria's Data Protection Regulation (NDPR) has been actively enforced, requiring loyalty program providers to ensure compliance in collecting and using consumer data. Companies must now be transparent about how they use customer data and take steps to secure it, which has increased operational costs for many providers.
• The Federal Competition and Consumer Protection Commission (FCCPC) has strengthened its oversight in the past year, emphasizing fair treatment of customers. Loyalty programs that involve misleading promotions or unclear terms and conditions have been scrutinized.
Scope
This report provides in-depth, data-centric analysis of loyalty programs in Nigeria. Below is a summary of key market segments:
• Nigeria Retail Sector Spend Value Trend Analysis
Ecommerce Spend
POS Spend
Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in Nigeria
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
Loyalty Schemes
Loyalty Platforms
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
Points programs
Tier-based programs
Mission-driven programs
Spend-based programs
Gaming programs
Free perks programs
Subscription programs
Community programs
Refer a friend program
Paid programs
Cashback programs
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Channel
In-Store
Online
Mobile
Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
Seller Driven
Payment Instrument Driven
Others
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
•Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Retail
Diversified Retailers
Department Stores
Specialty Stores
Clothing, Footwear & Accessories
Toy & Hobby Shops
Supermarket and Convenience Store
Home Merchandise
Other
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
Card Based Access
Digital Access
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
B2C Consumers
B2B Consumers
• Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
Free
Free + Premium
Premium
• Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
Analytics and AI Driven
Management Platform
• Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
In House
Third Party Vendor
• Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
Cloud
On-Premise
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
Software
Services
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
Custom Built Platform
Off the Shelf Platform
• Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
By Age Group
By Income Level
By Gender
Reasons to buy
• Insights on Strategy & Innovation: Navigate through future direction of the loyalty programs and platforms market by understanding strategic initiatives taken by key players to gain market share and innovation.
• In-depth Understanding of Loyalty Market Dynamics in Nigeria: Understand emerging opportunities and future direction of the loyalty programs and platforms market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.
• Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
• Competitive Landscape: Get a snapshot of competitive landscape with key players and market share in Nigeria. Formulate your strategy by gaining insights into the current structure of the market.
• Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the loyalty sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.
• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments.
In value terms, the loyalty market in the country has recorded a CAGR of 20.5% during 2020-2024. The loyalty market in the country will continue to grow over the forecast period and is expected to record a CAGR of 16.0% during 2025-2029. Loyalty market in the country is expected to increase from US$203.9 million in 2024 to reach US$437.3 million by 2029.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of end-use sectors and market segments in Nigeria. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Key Insights
Businesses in Nigeria are embracing digital loyalty platforms such as ThankUCash to enhance customer engagement, fueled by the rise of e-commerce and cashless payments facilitated by companies like Jumia and Flutterwave. Similarly, cashback programs are gaining traction in response to inflation and shifting consumer preferences for cost-saving incentives, with players like Opay and Kuda leading the way. These trends are complemented by the proliferation of multichannel loyalty programs that unify customer experiences across in-store, online, and mobile channels, enabling brands like Shoprite and Spar to meet customer demands for seamless and convenient rewards systems.
Looking ahead, integrating loyalty programs with fintech solutions and advancements in data-driven personalization will shape the market over the next few years. The rapid growth of fintech has spurred innovation, with platforms like PalmPay embedding loyalty features directly into mobile payments, creating opportunities for collaboration between fintech and traditional retailers. Meanwhile, AI and advanced analytics drive more personalized customer experiences, ensuring that businesses can target specific needs and preferences. These developments will solidify loyalty programs as a vital tool for customer retention and competitive differentiation in Nigeria's dynamic and increasingly digital economy.
Increasing Adoption of Digital Loyalty Platforms
• Nigerian businesses are increasingly adopting digital loyalty platforms to enhance customer engagement. Retailers, financial institutions, and e-commerce companies use mobile apps and web platforms to deliver seamless loyalty experiences. Platforms like ThankUCash have gained significant traction, offering cashback and loyalty solutions to small and medium-sized businesses. These platforms integrate with businesses' point-of-sale (POS) systems, enabling real-time loyalty point accrual and redemption.
• The rise of e-commerce and digital payments in Nigeria, driven by companies like Jumia and Flutterwave, has created a fertile ground for digital loyalty programs. Additionally, the need for businesses to retain customers amidst rising competition has made digital loyalty platforms a preferred tool.
• This trend is expected to intensify as more businesses recognize the value of digital loyalty platforms in retaining customers. Advancements in fintech and the increasing adoption of artificial intelligence in analyzing customer behavior will further enhance the effectiveness of these programs. Digital loyalty programs will likely dominate the Nigerian loyalty landscape, with increased integration across e-commerce and retail sectors.
Cashback Programs Gaining Traction
• Cashback programs are becoming popular among Nigerian consumers, especially in the e-commerce and financial services sectors. Fintech platforms like Opay and Kuda offer cashback incentives to customers for using their payment systems, encouraging repeat transactions. Similarly, grocery chains such as Shoprite have implemented cashback schemes to retain and attract cost-conscious customers.
• Economic challenges like inflation and reduced consumer spending power have made Nigerian consumers more price-sensitive. Additionally, the competitive landscape in fintech and retail has prompted companies to use cashback as a differentiator.
• As economic conditions remain challenging, cashback programs will likely gain further traction. Companies are expected to innovate these offerings, combining them with gamification and personalized promotions to deepen customer engagement. Over time, cashback programs may also integrate with loyalty ecosystems, offering more value to users and creating long-term customer loyalty.
Growth in Multichannel Loyalty Programs
• Nigerian businesses increasingly offer multichannel loyalty programs that connect in-store, online and mobile touchpoints. For example, brands like Shoprite and Spar enable customers to earn and redeem loyalty points across physical stores and e-commerce platforms.
• The omnichannel approach is becoming more important as Nigerian consumers shop across multiple platforms. Retailers and brands respond to these shifting preferences by creating loyalty programs that work seamlessly across channels. The growth of mobile shopping and payment options has made integrating loyalty systems across platforms easier.
• Multichannel loyalty programs will become a standard in the Nigerian market, driven by the need to meet consumers where they are. These programs will likely incorporate advanced technologies like machine learning to offer personalized rewards and ensure a seamless experience across all channels. This will enhance brand loyalty and drive repeat purchases across retail and online platforms.
Increased Focus on Data-Driven Personalization
• Companies in Nigeria are leveraging data analytics to deliver personalized loyalty experiences. For instance, Paystack and Flutterwave, two prominent payment service providers, analyze transaction data to create customized customer loyalty offers. Retailers also use data to offer targeted discounts and promotions based on individual shopping behavior.
• The increased availability of customer data through digital transactions and mobile payments has enabled businesses to better understand their customers. Additionally, competition among businesses to stand out has pushed companies to offer more personalized loyalty programs that cater to specific consumer needs.
• Data-driven personalization is expected to deepen, with businesses investing in advanced analytics and artificial intelligence tools. This will enable more accurate customer segmentation and targeted loyalty initiatives, increasing program effectiveness. Over time, consumers will expect personalized experiences as a baseline, further driving this trend.
Integration of Loyalty Programs with Fintech Solutions
• Loyalty programs are increasingly being integrated with fintech solutions in Nigeria. Mobile payment apps like PalmPay and Paga are embedding loyalty features, such as rewards for frequent transactions and referrals, to increase user engagement.
• The rapid growth of fintech in Nigeria, coupled with the increasing adoption of digital payments, has created opportunities for integrating loyalty programs with financial solutions. Fintech platforms leverage these programs to boost customer retention and encourage higher transaction volumes.
• This trend will likely gain momentum, with fintech companies enhancing their loyalty offerings to remain competitive. We expect collaborations between fintech firms and traditional retailers to create joint loyalty ecosystems. This will benefit consumers by offering rewards across multiple sectors, from retail to financial services.
Competitive Landscape and Regulatory Changes in Nigeria's Loyalty Market
The competitive landscape of Nigeria's loyalty market is characterized by moderate intensity, driven by a mix of established players, startups, and evolving business models. Major players such as Jumia, Shoprite and fintech platforms like Opay and Kuda dominate specific verticals with innovative loyalty programs, while startups like ThankUCash are expanding access to loyalty solutions for SMEs. However, the market remains fragmented, offering both opportunities and challenges. While larger firms benefit from advanced digital capabilities, smaller businesses face barriers such as limited infrastructure, economic constraints, and consumer skepticism over data privacy. Despite these challenges, the market's dynamism fosters innovation and competition.
The loyalty market will undergo significant transformations over the next 2-4 years. Larger players will increasingly adopt AI and machine learning for personalized loyalty programs, while mergers and acquisitions will likely consolidate the market. Cross-sector collaborations between fintech, retail, and telecom providers are anticipated to create integrated loyalty ecosystems, broadening the appeal and effectiveness of loyalty programs. Regulatory developments, including the Central Bank's cashless policy and stricter enforcement of data protection laws, will further shape the market by boosting digital payments while ensuring transparency and consumer trust. Together, these factors will create a more competitive, technology-driven loyalty market in Nigeria, fostering growth and innovation.
Competitive Landscape: Overview
• The loyalty market in Nigeria is moderately competitive and growing in intensity as new players enter the ecosystem. Established companies like Jumia (e-commerce), Shoprite (retail), and fintech platforms like Kuda and Opay dominate with innovative loyalty programs. Smaller startups like ThankUCash are also rapidly gaining traction by offering white-labeled loyalty solutions to SMEs.
• The competition is further fueled by the rise of fintech and e-commerce, sectors that naturally align with loyalty offerings. Established financial institutions such as Access Bank and Zenith Bank also leverage loyalty programs to retain customers amidst competition from digital-only banks.
Type of Players in the Market
• Companies like Jumia and Shoprite lead the retail and e-commerce sectors, implementing loyalty programs to incentivize repeat purchases. These programs often involve point-based systems and discounts.
• Fintech platforms such as Flutterwave, Opay, and PalmPay directly integrate cashback and referral-based loyalty programs into their payment systems. Their ability to gather and analyze transaction data gives them a competitive edge in offering personalized incentives.
• Loyalty-focused startups like ThankUCash cater to SMEs by providing digital loyalty platforms and integration with POS systems. Their entry has democratized access to loyalty programs, especially for smaller businesses.
Market Structure
• The Nigerian loyalty market is fragmented, with a mix of large players dominating specific verticals (e.g., retail, fintech) and a growing number of smaller startups and local businesses implementing loyalty initiatives. This fragmentation creates opportunities for innovative companies but also results in varying standards of loyalty program effectiveness.
• Many smaller businesses lack the infrastructure to adopt advanced digital loyalty solutions, which limits the market's overall growth potential.
• Inflation and reduced consumer spending power make designing loyalty programs with attractive rewards challenging while maintaining profitability.
• New entrants face consumer skepticism, particularly in fintech and digital programs, due to data privacy and fraud concerns.
Competitive Landscape Outlook
• Larger players are set to intensify AI and machine learning use to deliver hyper-personalized loyalty experiences. For example, fintech leaders like Opay may leverage machine learning to analyze transaction patterns and offer individualized cashback or discounts. Such advancements will pressure other companies to invest in similar technologies to remain competitive and retain customers.
• The loyalty market will likely witness mergers and acquisitions, with larger firms acquiring smaller players to broaden their offerings. For instance, ThankUCash, a Nigerian loyalty startup, could be a potential acquisition target for established retailers or fintech companies seeking to integrate its technology. Consolidation will reduce market fragmentation, streamline operations, and intensify competition among fewer but stronger players.
• Fintech companies, retailers, and telecom operators are expected to form partnerships to create integrated loyalty ecosystems. For example, collaborating with Jumia, a leading e-commerce platform, and Flutterwave could enable customers to earn and redeem rewards across shopping and payment touchpoints. Such collaborations will make loyalty programs more versatile and appealing, driving competition across sectors.
• The market will remain dynamic with startups entering it targeting niche opportunities or underserved segments. For instance, local tech startups may develop hyper-local loyalty programs catering to specific regions or demographics, like rural communities or youth-centric brands. These entrants will disrupt the market with fresh approaches, pushing incumbents to innovate continuously to retain their customer base.
Recent Regulatory Updates
• The Central Bank of Nigeria (CBN) continues to drive its cashless policy, including limits on cash withdrawals, indirectly impacting loyalty programs. This regulation has boosted digital payments, the backbone of loyalty systems. This policy encourages businesses and consumers to use electronic transactions, fostering the growth of digital loyalty platforms.
• Nigeria's Data Protection Regulation (NDPR) has been actively enforced, requiring loyalty program providers to ensure compliance in collecting and using consumer data. Companies must now be transparent about how they use customer data and take steps to secure it, which has increased operational costs for many providers.
• The Federal Competition and Consumer Protection Commission (FCCPC) has strengthened its oversight in the past year, emphasizing fair treatment of customers. Loyalty programs that involve misleading promotions or unclear terms and conditions have been scrutinized.
Scope
This report provides in-depth, data-centric analysis of loyalty programs in Nigeria. Below is a summary of key market segments:
• Nigeria Retail Sector Spend Value Trend Analysis
Ecommerce Spend
POS Spend
Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in Nigeria
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Functional Domains
Loyalty Schemes
Loyalty Platforms
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program Type
Points programs
Tier-based programs
Mission-driven programs
Spend-based programs
Gaming programs
Free perks programs
Subscription programs
Community programs
Refer a friend program
Paid programs
Cashback programs
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Channel
In-Store
Online
Mobile
Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
Seller Driven
Payment Instrument Driven
Others
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Key Sectors
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Online
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-Store
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
•Nigeria Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile App
Retail
Financial Services
Healthcare & Wellness
Restaurants & Food Delivery
Travel & Hospitality (Cabs, Hotels, Airlines)
Telecoms
Media & Entertainment
Others
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Retail
Diversified Retailers
Department Stores
Specialty Stores
Clothing, Footwear & Accessories
Toy & Hobby Shops
Supermarket and Convenience Store
Home Merchandise
Other
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Accessibility
Card Based Access
Digital Access
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Consumer Type
B2C Consumers
B2B Consumers
• Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
Free
Free + Premium
Premium
• Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use Case
Analytics and AI Driven
Management Platform
• Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
In House
Third Party Vendor
• Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
Cloud
On-Premise
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Platforms
Software
Services
• Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case Platforms
Custom Built Platform
Off the Shelf Platform
• Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
By Age Group
By Income Level
By Gender
Reasons to buy
• Insights on Strategy & Innovation: Navigate through future direction of the loyalty programs and platforms market by understanding strategic initiatives taken by key players to gain market share and innovation.
• In-depth Understanding of Loyalty Market Dynamics in Nigeria: Understand emerging opportunities and future direction of the loyalty programs and platforms market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.
• Value and Volume KPIs for Accurate Understanding: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
• Competitive Landscape: Get a snapshot of competitive landscape with key players and market share in Nigeria. Formulate your strategy by gaining insights into the current structure of the market.
• Develop Strategies to Gain Market Share: Create and fine tune your targeting strategy in the loyalty sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to your market.
• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments.
Table of Contents
118 Pages
- 1 About this Report
- 1.1 Summary
- 1.2 Methodology
- 1.3 Definitions
- 1.4 Disclaimer
- 2 Nigeria Retail Sector Market Size Trend Analysis
- 2.1 Nigeria Retail Industry Market Size, 2020-2029
- 2.2 Nigeria Ecommerce Market Size, 2020-2029
- 2.3 Nigeria POS Market Size Trend Analysis, 2020-2029
- 3 Nigeria Loyalty Spend Market Size and Future Growth Dynamics
- 3.1 Nigeria Loyalty Spend Market Size and Future Growth Dynamics, 2020-2029
- 3.2 Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2024
- 3.3 Nigeria Loyalty Spend Share by Functional Domains, 2020-2029
- 3.4 Nigeria Loyalty Spend by Loyalty Schemes, 2020-2029
- 3.5 Nigeria Loyalty Spend by Loyalty Platforms, 2020-2029
- 4 Nigeria Loyalty Programs Sector Insights and Outlook: Trends, Strategy, and Competitive Landscape
- 4.1 Analysis of Key Trends and Drivers
- 4.2 Competitive Landscape of Loyalty Programs in Nigeria
- 4.3 Strategy and Innovation in Loyalty Programs Nigeria
- 5 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
- 5.1 Nigeria Loyalty Schemes Spend Share by Loyalty Program Type, 2024
- 5.2 Nigeria Spend by Point-based Loyalty Program, 2020-2029
- 5.3 Nigeria Spend by Tiered Loyalty Program, 2020-2029
- 5.4 Nigeria Spend by Mission-driven Loyalty Program, 2020-2029
- 5.5 Nigeria Spend by Spend-based Loyalty Program, 2020-2029
- 5.6 Nigeria Spend by Gaming Loyalty Program, 2020-2029
- 5.7 Nigeria Spend by Free Perks Loyalty Program, 2020-2029
- 5.8 Nigeria Spend by Subscription Loyalty Program, 2020-2029
- 5.9 Nigeria Spend by Community Loyalty Program, 2020-2029
- 5.10 Nigeria Spend by Refer a Friend Loyalty Program, 2020-2029
- 5.11 Nigeria Spend by Paid Loyalty Program, 2020-2029
- 5.12 Nigeria Spend by Cashback Loyalty Program, 2020-2029
- 6 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Channel
- 6.1 Nigeria Loyalty Schemes Spend Share by Channel, 2020-2029
- 6.2 Nigeria Loyalty Spend by In-Store, 2020-2029
- 6.3 Nigeria Loyalty Spend by Online, 2020-2029
- 6.4 Nigeria Loyalty Spend by Mobile, 2020-2029
- 7 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
- 7.1 Nigeria Loyalty Schemes Spend Share by Business Model, 2020-2029
- 7.2 Nigeria Loyalty Spend by Seller Driven, 2020-2029
- 7.3 Nigeria Payment Instrument Driven Loyalty Program Spend, 2020-2029
- 7.4 Nigeria Loyalty Spend by Other Segment, 2020-2029
- 8 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
- 8.1 Nigeria Loyalty Schemes Spend Share by Key Sectors, 2024 & 2029
- 8.2 Nigeria Loyalty Schemes Spend in Retail, 2020-2029
- 8.3 Nigeria Loyalty Schemes Spend in Financial Services, 2020-2029
- 8.4 Nigeria Loyalty Schemes Spend in Healthcare & Wellness, 2020-2029
- 8.5 Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery, 2020-2029
- 8.6 Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
- 8.7 Nigeria Loyalty Schemes Spend in Telecoms, 2020-2029
- 8.8 Nigeria Loyalty Schemes Spend in Media & Entertainment, 2020-2029
- 8.9 Nigeria Loyalty Schemes Spend in Other, 2020-2029
- 9 Nigeria Loyalty Schemes Spend in Key Sectors by Online Channel, 2024 & 2029
- 9.1 Nigeria Online Loyalty Spend in Retail Segment, 2020-2029
- 9.2 Nigeria Online Loyalty Spend in Financial Services, 2020-2029
- 9.3 Nigeria Online Loyalty Spend in Healthcare & Wellness, 2020-2029
- 9.4 Nigeria Online Loyalty Spend in Restaurants & Food Delivery, 2020-2029
- 9.5 Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2020-2029
- 9.6 Nigeria Online Loyalty Spend in Telecoms, 2020-2029
- 9.7 Nigeria Online Loyalty Spend in Media & Entertainment, 2020-2029
- 9.8 Nigeria Online Loyalty Spend in Other Segment, 2020-2029
- 10 Nigeria In-store Loyalty Spend in Key Sectors, 2024 & 2029
- 10.1 Nigeria In-store Loyalty Spend in Retail Segment, 2020-2029
- 10.2 Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
- 10.3 Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
- 10.4 Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
- 10.5 Nigeria In-store Loyalty Spend in Media & Entertainment Segment, 2020-2029
- 10.6 Nigeria In-store Loyalty Spend in Other Sector, 2020-2029
- 11 Nigeria Mobile App Loyalty Schemes Spend in Key Sectors, 2024 Vs 2029
- 11.1 Nigeria Mobile App Loyalty Spend in Retail Segment, 2020-2029
- 11.2 Nigeria Mobile App Loyalty Spend in Financial Services Segment, 2020-2029
- 11.3 Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2020-2029
- 11.4 Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2020-2029
- 11.5 Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2020-2029
- 11.6 Nigeria Mobile App Loyalty Spend in Telecoms Segment, 2020-2029
- 11.7 Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment, 2020-2029
- 11.8 Nigeria Mobile App Loyalty Spend in Other Segment, 2020-2029
- 12 Nigeria Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
- 12.1 Nigeria Loyalty Schemes Spend Share by Retail Segments, 2020-2029
- 12.2 Nigeria Loyalty Retail Schemes Spend by Diversified Retailers, 2020-2029
- 12.3 Nigeria Loyalty Retail Schemes Spend by Department Stores, 2020-2029
- 12.4 Nigeria Loyalty Retail Schemes Spend by Specialty Stores, 2020-2029
- 12.5 Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2020-2029
- 12.6 Nigeria Loyalty Retail Schemes Spend by Other, 2020-2029
- 13 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Digital vs. Card-based
- 13.1 Nigeria Loyalty Schemes Spend Share by Digital vs. Card-based, 2024 Vs 2029
- 13.2 Nigeria Loyalty Spend by Card Based Access, 2020-2029
- 13.3 Nigeria Loyalty Spend by Digital Access, 2020-2029
- 14 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
- 14.1 Nigeria Loyalty Schemes Spend Share by Consumer Type, 2024 Vs 2029
- 14.2 Nigeria Loyalty Schemes Spend by B2B Consumers, 2020-2029
- 14.3 Nigeria Loyalty Spend by B2C Consumers, 2020-2029
- 15 Nigeria Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
- 15.1 Nigeria Loyalty Schemes Spend Share by Membership Type, 2020-2029
- 15.2 Nigeria Loyalty Membership Type Schemes Spend by Free, 2020-2029
- 15.3 Nigeria Loyalty Membership Type Schemes Spend by Free + Premium, 2020-2029
- 15.4 Nigeria Loyalty Membership Type Schemes Spend by Premium, 2020-2029
- 16 Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs, 2020-2029
- 16.1 Nigeria Loyalty Spend by Embedded Loyalty Programs, 2020-2029
- 16.2 Nigeria Loyalty Spend by Non-Embedded Loyalty Programs, 2020-2029
- 17 Nigeria Loyalty Spend Share by use of AI, 2020-2029
- 17.1 Nigeria Loyalty Spend by AI Driven Loyalty Program, 2020-2029
- 17.2 Nigeria Loyalty Spend by Blockchain Driven Loyalty Program, 2020-2029
- 18 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
- 18.1 Nigeria Loyalty Platform Spend Share by Software Use Case, 2024 Vs 2029
- 18.2 Nigeria Loyalty Software Platform Spend by Analytics and AI Driven, 2020-2029
- 18.3 Nigeria Loyalty Software Platform Spend by Management Platform, 2020-2029
- 19 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/ Solution Partner
- 19.1 Nigeria Loyalty Platform Spend Share by Vendor/ Solution Partner, 2024 Vs 2029
- 19.2 Nigeria Loyalty Vendor/ Solution Partner Platform Spend by In-house, 2020-2029
- 19.3 Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2020-2029
- 20 Nigeria Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
- 20.1 Nigeria Loyalty Platform Spend Share by Deployment, 2024 Vs 2029
- 20.2 Nigeria Loyalty Deployment Platform Spend by Cloud, 2020-2029
- 20.3 Nigeria Loyalty Deployment Platform Spend by On-Premise, 2020-2029
- 21 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
- 21.1 Nigeria Loyalty Spend Share by Software vs. Services, 2024 Vs 2029
- 21.2 Nigeria Loyalty Spend by Software, 2020-2029
- 21.3 Nigeria Loyalty Spend by Services, 2020-2029
- 22 Nigeria Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
- 22.1 Nigeria Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2024 Vs 2029
- 22.2 Nigeria Loyalty Software Platforms Spend by Custom Built Platform, 2020-2029
- 22.3 Nigeria Loyalty Software Platforms Spend by Off the Shelf Platform, 2020-2029
- 23 Nigeria Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
- 23.1 Nigeria Loyalty Spend Share by Age Group, 2024
- 23.2 Nigeria Loyalty Spend Share by Income Level, 2024
- 23.3 Nigeria Loyalty Spend Share by Gender, 2024
- 24 Further Reading
- 24.1 About PayNXT360
- 24.2 Related Research
- List Of Tables & Figures
- Table 1: Nigeria Retail Industry Market Size (US$ Million), 2020-2029
- Table 2: Nigeria Ecommerce Market Size (US$ Million), 2020-2029
- Table 3: Nigeria POS Market Size (US$ Million), 2020-2029
- Table 4: Nigeria Total Loyalty Spend (US$ Million), 2020-2029
- Table 5: Nigeria Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
- Table 6: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
- Table 7: Nigeria Spend by Point-based Loyalty Program (US$ Million), 2020-2029
- Table 8: Nigeria Spend by Tiered Loyalty Program (US$ Million), 2020-2029
- Table 9: Nigeria Spend by Mission-driven Loyalty Program (US$ Million), 2020-2029
- Table 10: Nigeria Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
- Table 11: Nigeria Spend by Gaming Loyalty Program (US$ Million), 2020-2029
- Table 12: Nigeria Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
- Table 13: Nigeria Spend by Subscription Loyalty Program (US$ Million), 2020-2029
- Table 14: Nigeria Spend by Community Loyalty Program (US$ Million), 2020-2029
- Table 15: Nigeria Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
- Table 16: Nigeria Spend by Paid Loyalty Program (US$ Million), 2020-2029
- Table 17: Nigeria Spend by Cashback Loyalty Program (US$ Million), 2020-2029
- Table 18: Nigeria In-Store Loyalty Spend Value (US$ Million), 2020-2029
- Table 19: Nigeria Online Loyalty Spend Value (US$ Million), 2020-2029
- Table 20: Nigeria Mobile Loyalty Spend Value (US$ Million), 2020-2029
- Table 21: Nigeria Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
- Table 22: Nigeria Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
- Table 23: Nigeria Loyalty Spend by Other Segment (US$ Million), 2020-2029
- Table 24: Nigeria Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
- Table 25: Nigeria Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
- Table 26: Nigeria Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
- Table 27: Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
- Table 28: Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
- Table 29: Nigeria Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
- Table 30: Nigeria Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
- Table 31: Nigeria Loyalty Schemes Spend in Other (US$ Million), 2020-2029
- Table 32: Nigeria Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
- Table 33: Nigeria Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
- Table 34: Nigeria Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
- Table 35: Nigeria Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
- Table 36: Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
- Table 37: Nigeria Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
- Table 38: Nigeria Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
- Table 39: Nigeria Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
- Table 40: Nigeria In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
- Table 41: Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
- Table 42: Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
- Table 43: Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
- Table 44: Nigeria In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
- Table 45: Nigeria In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
- Table 46: Nigeria Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
- Table 47: Nigeria Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
- Table 48: Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
- Table 49: Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
- Table 50: Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
- Table 51: Nigeria Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
- Table 52: Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
- Table 53: Nigeria Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
- Table 54: Nigeria Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
- Table 55: Nigeria Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
- Table 56: Nigeria Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
- Table 57: Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
- Table 58: Nigeria Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
- Table 59: Nigeria Loyalty Spend by Card Based Access (US$ Million), 2020-2029
- Table 60: Nigeria Loyalty Spend by Digital Access (US$ Million), 2020-2029
- Table 61: Nigeria Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
- Table 62: Nigeria Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
- Table 63: Nigeria Free Membership Category Spend (US$ Million), 2020-2029
- Table 64: Nigeria Free + Premium Membership Category Spend (US$ Million), 2020-2029
- Table 65: Nigeria Premium Membership Category Spend (US$ Million), 2020-2029
- Table 66: Nigeria Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
- Table 67: Nigeria Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
- Table 68: Nigeria Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
- Table 69: Nigeria Loyalty Spend by Non-Embedded Loyalty Programs (US$ Million), 2020-2029
- Table 70: Nigeria Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
- Table 71: Nigeria Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
- Table 72: Nigeria Loyalty Vendor/Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
- Table 73: Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
- Table 74: Nigeria Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
- Table 75: Nigeria Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
- Table 76: Nigeria Loyalty Spend by Software (US$ Million), 2020-2029
- Table 77: Nigeria Loyalty Spend by Services (US$ Million), 2020-2029
- Table 78: Nigeria Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
- Table 79: Nigeria Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029Figure 1: PayNXT360’s Methodology Framework
- Figure 2: Nigeria Retail Industry Market Size (US$ Million), 2020-2029
- Figure 3: Nigeria Ecommerce Market Size (US$ Million), 2020-2029
- Figure 4: Nigeria POS Market Size (US$ Million), 2020-2029
- Figure 5: Nigeria Total Loyalty Spend (US$ Million), 2020-2029
- Figure 6: Nigeria Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate (%), 2024
- Figure 7: Nigeria Loyalty Spend Share by Functional Domains (%), 2020-2029
- Figure 8: Nigeria Loyalty Spend by Loyalty Schemes (US$ Million), 2020-2029
- Figure 9: Nigeria Loyalty Spend by Loyalty Platforms (US$ Million), 2020-2029
- Figure 10: Nigeria Loyalty Schemes Spend Share by Loyalty Program Type (%), 2024
- Figure 11: Nigeria Spend by Point-based Loyalty Program (US$ Million), 2020-2029
- Figure 12: Nigeria Spend by Tiered Loyalty Program (US$ Million), 2020-2029
- Figure 13: Nigeria Spend by Mission-driven Loyalty Program, 2020-2029
- Figure 14: Nigeria Spend by Spend-based Loyalty Program (US$ Million), 2020-2029
- Figure 15: Nigeria Spend by Gaming Loyalty Program (US$ Million), 2020-2029
- Figure 16: Nigeria Spend by Free Perks Loyalty Program (US$ Million), 2020-2029
- Figure 17: Nigeria Spend by Subscription Loyalty Program (US$ Million), 2020-2029
- Figure 18: Nigeria Spend by Community Loyalty Program (US$ Million), 2020-2029
- Figure 19: Nigeria Spend by Refer a Friend Loyalty Program (US$ Million), 2020-2029
- Figure 20: Nigeria Spend by Paid Loyalty Program (US$ Million), 2020-2029
- Figure 21: Nigeria Spend by Cashback Loyalty Program (US$ Million), 2020-2029
- Figure 22: Nigeria Loyalty Schemes Spend Share by Channel (%), 2020-2029
- Figure 23: Nigeria In-Store Loyalty Spend Value (US$ Million), 2020-2029
- Figure 24: Nigeria Online Loyalty Spend Value (US$ Million), 2020-2029
- Figure 25: Nigeria Mobile Loyalty Spend Value (US$ Million), 2020-2029
- Figure 26: Nigeria Loyalty Schemes Spend Share by Business Model (%), 2020-2029
- Figure 27: Nigeria Seller Driven Loyalty Program Spend (US$ Million), 2020-2029
- Figure 28: Nigeria Payment Instrument Driven Loyalty Program Spend (US$ Million), 2020-2029
- Figure 29: Nigeria Loyalty Spend by Other Segment (US$ Million), 2020-2029
- Figure 30: Nigeria Loyalty Schemes Spend Share by Key Sectors (%), 2024 & 2029
- Figure 31: Nigeria Loyalty Schemes Spend in Retail (US$ Million), 2020-2029
- Figure 32: Nigeria Loyalty Schemes Spend in Financial Services (US$ Million), 2020-2029
- Figure 33: Nigeria Loyalty Schemes Spend in Healthcare & Wellness (US$ Million), 2020-2029
- Figure 34: Nigeria Loyalty Schemes Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
- Figure 35: Nigeria Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
- Figure 36: Nigeria Loyalty Schemes Spend in Telecoms (US$ Million), 2020-2029
- Figure 37: Nigeria Loyalty Schemes Spend in Media & Entertainment (US$ Million), 2020-2029
- Figure 38: Nigeria Loyalty Schemes Spend in Other (US$ Million), 2020-2029
- Figure 39: Nigeria Online Cashback Spend by Financial Services (US$ Million), 2024 & 2029
- Figure 40: Nigeria Online Loyalty Spend in Retail Segment (US$ Million), 2020-2029
- Figure 41: Nigeria Online Loyalty Spend in Financial Services (US$ Million), 2020-2029
- Figure 42: Nigeria Online Loyalty Spend in Healthcare & Wellness (US$ Million), 2020-2029
- Figure 43: Nigeria Online Loyalty Spend in Restaurants & Food Delivery (US$ Million), 2020-2029
- Figure 44: Nigeria Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) (US$ Million), 2020-2029
- Figure 45: Nigeria Online Loyalty Spend in Telecoms (US$ Million), 2020-2029
- Figure 46: Nigeria Online Loyalty Spend in Media & Entertainment (US$ Million), 2020-2029
- Figure 47: Nigeria Online Loyalty Spend in Other Segment (US$ Million), 2020-2029
- Figure 48: Nigeria In-store Loyalty Spend in Key Sectors (%), 2024 & 2029
- Figure 49: Nigeria In-store Loyalty Spend in Retail Segment (US$ Million), 2020-2029
- Figure 50: Nigeria In-store Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
- Figure 51: Nigeria In-store Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
- Figure 52: Nigeria In-store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
- Figure 53: Nigeria In-store Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
- Figure 54: Nigeria In-store Loyalty Spend in Other Sector (US$ Million), 2020-2029
- Figure 55: Nigeria Mobile App Loyalty Schemes Spend in Key Sectors (%), 2024 & 2029
- Figure 56: Nigeria Mobile App Loyalty Spend in Retail Segment (US$ Million), 2020-2029
- Figure 57: Nigeria Mobile App Loyalty Spend in Financial Services Segment (US$ Million), 2020-2029
- Figure 58: Nigeria Mobile App Loyalty Spend in Healthcare & Wellness Segment (US$ Million), 2020-2029
- Figure 59: Nigeria Mobile App Loyalty Spend in Restaurants & Food Delivery Segment (US$ Million), 2020-2029
- Figure 60: Nigeria Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment (US$ Million), 2020-2029
- Figure 61: Nigeria Mobile App Loyalty Spend in Telecoms Segment (US$ Million), 2020-2029
- Figure 62: Nigeria Mobile App Loyalty Spend in Media & Entertainment Segment (US$ Million), 2020-2029
- Figure 63: Nigeria Mobile App Loyalty Spend in Other Segment (US$ Million), 2020-2029
- Figure 64: Nigeria Loyalty Schemes Spend Share by Retail Segments (%), 2020-2029
- Figure 65: Nigeria Loyalty Retail Schemes Spend by Diversified Retailers (US$ Million), 2020-2029
- Figure 66: Nigeria Loyalty Retail Schemes Spend by Department Stores (US$ Million), 2020-2029
- Figure 67: Nigeria Loyalty Retail Schemes Spend by Specialty Stores (US$ Million), 2020-2029
- Figure 68: Nigeria Loyalty Retail Schemes Spend by Supermarket and Convenience Store (US$ Million), 2020-2029
- Figure 69: Nigeria Loyalty Retail Schemes Spend by Other (US$ Million), 2020-2029
- Figure 70: Nigeria Loyalty Schemes Spend Share by Accessibility (%), 2024 Vs 2029
- Figure 71: Nigeria Loyalty Spend by Card Based Access (US$ Million), 2020-2029
- Figure 72: Nigeria Loyalty Spend by Digital Access (US$ Million), 2020-2029
- Figure 73: Nigeria Loyalty Schemes Spend Share by Consumer Type (%), 2024 Vs 2029
- Figure 74: Nigeria Loyalty Schemes Spend by B2B Consumers (US$ Million), 2020-2029
- Figure 75: Nigeria Loyalty Schemes Spend by B2C Consumers (US$ Million), 2020-2029
- Figure 76: Nigeria Loyalty Schemes Spend Share by Membership Type (%), 2020-2029
- Figure 77: Nigeria Free Membership Category Spend (US$ Million), 2020-2029
- Figure 78: Nigeria Free + Premium Membership Category Spend (US$ Million), 2020-2029
- Figure 79: Nigeria Premium Membership Category Spend (US$ Million), 2020-2029
- Figure 80: Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty Programs (%), 2020-2029
- Figure 81: Nigeria Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
- Figure 82: Nigeria Non-Embedded Loyalty Programs Spend Value (US$ Million), 2020-2029
- Figure 83: Nigeria Loyalty Spend Share by Embedded vs. Non-Embedded Loyalty (%), 2020-2029
- Figure 84: Nigeria Loyalty Spend by AI Driven Loyalty Program (US$ Million), 2020-2029
- Figure 85: Nigeria Loyalty Spend by Blockchain Driven Loyalty Program (US$ Million), 2020-2029
- Figure 86: Nigeria Loyalty Platform Spend Share by Software Use Case (%), 2024 Vs 2029
- Figure 87: Nigeria Loyalty Software Platform Spend by Analytics and AI Driven (US$ Million), 2020-2029
- Figure 88: Nigeria Loyalty Software Platform Spend by Management Platform (US$ Million), 2020-2029
- Figure 89: Nigeria Loyalty Platform Spend Share by Vendor/ Solution Partner (%), 2024 Vs 2029
- Figure 90: Nigeria Loyalty Vendor/ Solution Partner Platform Spend by In-House (US$ Million), 2020-2029
- Figure 91: Nigeria Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor (US$ Million), 2020-2029
- Figure 92: Nigeria Loyalty Platform Spend Share by Deployment (%), 2024 Vs 2029
- Figure 93: Nigeria Loyalty Deployment Platform Spend by Cloud (US$ Million), 2020-2029
- Figure 94: Nigeria Loyalty Deployment Platform Spend by On-Premise (US$ Million), 2020-2029
- Figure 95: Nigeria Loyalty Spend Share by Software vs. Services (%), 2024 Vs 2029
- Figure 96: Nigeria Loyalty Spend by Software (US$ Million), 2020-2029
- Figure 97: Nigeria Loyalty Spend by Services (US$ Million), 2020-2029
- Figure 98: Nigeria Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms (%), 2024 Vs 2029
- Figure 99: Nigeria Spend on Custom Built Loyalty Platform (US$ Million), 2020-2029
- Figure 100: Nigeria Spend on Off the Shelf Loyalty Platform (US$ Million), 2020-2029
- Figure 101: Nigeria Loyalty Spend Share by Age Group (%), 2024
- Figure 102: Nigeria Loyalty Spend Share by Income Level (%), 2024
- Figure 103: Nigeria Loyalty Spend Share by Gender (%), 2024
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