
Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
Description
Global Loyalty Programs Market Intelligence and Future Growth Dynamics Databook – 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q3 2024 Update
According to PayNXT360’s, global loyalty market is expected to grow by 11.1% on annual basis to reach US$150.9 billion in 2024.
In value terms, global loyalty market has recorded a CAGR of 12.4% during 2019–2023.Global loyalty market will continue to grow over the forecast period and is expected to record a CAGR of 9.2% during 2024-2028. Global loyalty market will increase from US$135.9 billion in 2023 to reach US$214.7 billion by 2028.
The global loyalty program landscape is characterized by rapid evolution, technological advancements, changing consumer preferences, and regulatory shifts. Companies increasingly adopt personalized and technology-integrated solutions while exploring cashback options to enhance customer engagement. The launch of innovative programs by major players signifies a competitive market focused on delivering value to consumers.
As the regulatory environment becomes more stringent, businesses must navigate these changes carefully to ensure compliance and maintain consumer trust. The future of loyalty programs globally appears promising, with significant growth potential as firms continue to innovate and adapt to the needs of their customer base. Senior executives must monitor these trends, ensuring their loyalty strategies align with market dynamics and regulatory requirements to achieve sustained success.
Overview of Loyalty Program Trends
The global loyalty program landscape is transforming significantly, driven by evolving consumer expectations and technological advancements. Key trends shaping this market include:
• Increased Adoption Across Sectors: Loyalty programs are becoming essential tools for businesses in various sectors, including retail, hospitality, and e-commerce. Companies recognize these programs' importance in enhancing customer retention and driving repeat purchases, especially in competitive markets.
• Personalization and Customer Engagement: Brands increasingly leverage data analytics to create personalized loyalty experiences. Consumers expect rewards and communications that resonate with their individual preferences. This focus on personalization enhances customer satisfaction and fosters deeper connections between consumers and brands.
• Technological Integration: The rise of mobile technology and digital platforms has transformed loyalty programs globally. Many brands are adopting mobile apps that enable consumers to track points, receive personalized offers, and redeem rewards seamlessly, improving overall engagement and convenience.
• Sustainability and Ethical Practices: There is a growing emphasis on sustainability within loyalty programs. Consumers are increasingly attracted to brands that demonstrate social responsibility and offer eco-friendly rewards, aligning with their values and lifestyle choices.
• Coalition Loyalty Programs: The trend towards coalition loyalty programs, where multiple brands collaborate to offer shared rewards, is gaining momentum. This approach enhances the value proposition for consumers, allowing them to earn and redeem points across various merchants, increasing the appeal of loyalty programs. These trends indicate a vibrant and evolving loyalty program landscape that resonates with the diverse preferences of consumers worldwide.
New Loyalty Programs Launched Globally
Recent months have seen the introduction of several innovative loyalty programs across various regions, reflecting strategic responses to consumer demands:
• Starbucks’ New Rewards Program: Starbucks has revamped its loyalty program to offer more personalized rewards and tiered benefits based on customer spending. This initiative aims to deepen customer engagement and enhance brand loyalty by providing more value to frequent customers.
• Sephora’s Beauty Insider Program: Sephora has introduced new features to its Beauty Insider loyalty program, allowing members to earn points for purchases and engage with the brand through social media and other channels. This initiative aims to foster a community around the brand and enhance customer loyalty.
• Loyalty Programs in the Airline Industry: Major airlines like Delta and Emirates have launched new features in their frequent flyer programs. These programs allow members to earn points for travel-related activities, including hotel bookings and car rentals. This expansion aims to provide more opportunities for customers to engage with the brand and earn rewards.
These initiatives reflect a competitive landscape in which businesses continuously adapt their loyalty strategies to meet the diverse needs of consumers worldwide.
Overview of Cashback Loyalty Program Trend
Cashback loyalty programs are gaining traction as a preferred alternative to traditional point-based systems globally. Key aspects of this trend include:
• Immediate Financial Benefits: Cashback programs provide instant rewards, appealing to consumers who prefer immediate gratification over delayed rewards associated with points. This immediacy enhances the attractiveness of these programs, especially in price-sensitive markets.
• Enhanced Value Perception: As consumers become more budget-conscious, cashback offers are viewed as a way to enhance perceived value, particularly in competitive sectors like retail and e-commerce. Cashback programs can drive customer loyalty by providing tangible savings that resonate with consumers.
• Integration with Digital Payment Solutions: The rise of digital wallets and payment platforms has facilitated the implementation of cashback programs, allowing seamless transactions and easy reward redemption. This integration aligns with consumers' increasing reliance on digital payment methods.
• Market Differentiation: Companies utilize cashback programs to differentiate themselves in a crowded market, driving customer acquisition and retention through attractive offers. This strategy is particularly effective in sectors where competition is intense, such as retail and online shopping.
This trend underscores a shift towards more flexible and consumer-friendly loyalty solutions catering to global shoppers' evolving preferences.
Recent Regulatory Changes Impacting Loyalty Programs
The regulatory environment surrounding loyalty programs is evolving, with significant implications for businesses worldwide:
• Data Protection Regulations: Stricter regulations regarding consumer data collection and usage require loyalty programs to adopt transparent, permission-based models. Compliance with these regulations is essential for maintaining consumer trust and safeguarding personal information.
• Consumer Protection Laws: New laws safeguarding consumer rights may necessitate clearer communication regarding loyalty program terms and conditions, enhancing transparency and fairness. This regulatory focus ensures that consumers are fully informed about their rights and the benefits of participating in loyalty programs.
• Financial Regulatory Authority Oversight: Financial regulatory authorities increasingly scrutinize loyalty programs linked to financial services in many regions. Companies must ensure compliance with these regulations to avoid penalties and maintain customer trust.
• Tax Implications: Recent discussions in various jurisdictions regarding the tax implications of loyalty rewards could impact how programs are structured. Companies may need to reassess their loyalty strategies to ensure compliance with evolving tax regulations.
These regulatory changes compel businesses to adapt their loyalty programs, ensuring compliance while maintaining customer engagement and satisfaction. Companies must align their loyalty strategies with legal requirements while delivering value to consumers.
This report provides a detailed data-centric analysis of the loyalty market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of loyalty market dynamics, market size and forecast, and market share statistics.
PayNXT360’s research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Scope
Country reports in this bundled offering provide in-depth analysis of loyalty programs. Below is a summary of key market segments:
• Retail Sector Spend Value Trend AnalysisEcommerce SpendPOS Spend
Loyalty Spend Market Size and Future Growth Dynamics by Key Performance Indicators
Value Accumulated and Value Redemption Rate of Loyalty programs in
• Loyalty Spend Market Size and Future Growth Dynamics by Functional DomainsLoyalty SchemesLoyalty Platforms
• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty Program TypePoints programsTier-based programsMission-driven programsSpend-based programsGaming programsFree perks programsSubscription programsCommunity programsRefer a friend programPaid programsCashback programs
• Loyalty Spend Market Size and Future Growth Dynamics by ChannelIn-StoreOnlineMobile
Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business ModelSeller DrivenPayment Instrument DrivenOthers
• Loyalty Spend Market Size and Future Growth Dynamics by Key SectorsRetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers
• Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by OnlineRetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers
• Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by In-StoreRetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers
• Loyalty Spend Market Size and Future Growth Dynamics in Key Sectors by Mobile AppRetailFinancial ServicesHealthcare & WellnessRestaurants & Food DeliveryTravel & Hospitality (Cabs, Hotels, Airlines)TelecomsMedia & EntertainmentOthers
• Loyalty Spend Market Size and Future Growth Dynamics by RetailDiversified RetailersDepartment StoresSpecialty StoresClothing, Footwear & AccessoriesToy & Hobby ShopsSupermarket and Convenience StoreHome MerchandiseOther
• Loyalty Spend Market Size and Future Growth Dynamics by AccessibilityCard Based AccessDigital Access
• Loyalty Spend Market Size and Future Growth Dynamics by Consumer TypeB2C ConsumersB2B Consumers
• Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership TypeFreeFree + PremiumPremium
• Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use CaseAnalytics and AI DrivenManagement Platform
• Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution PartnerIn HouseThird Party Vendor
• Loyalty Platform Spend Market Size and Future Growth Dynamics by DeploymentCloudOn-Premise
• Loyalty Spend Market Size and Future Growth Dynamics by Loyalty PlatformsSoftwareServices
• Loyalty Spend Market Size and Future Growth Dynamics by Software Use Case PlatformsCustom Built PlatformOff the Shelf Platform
• Loyalty Spend Market Size and Forecast by Consumer Demographics & BehaviourBy Age GroupBy Income LevelBy Gender
Reasons to buy
• Gain insights into the loyalty spend market: The report provides a comprehensive overview of the loyalty spend market, including market size, growth drivers, and trends. This information can help businesses to make informed decisions about their loyalty program strategies.
• Benchmark your business against competitors: The report provides a competitive analysis of the loyalty spend market, which can help businesses to identify their strengths and weaknesses relative to their competitors. This information can help businesses to improve their loyalty program strategies and gain a competitive advantage.
• Stay up-to-date on the latest trends in the loyalty spend market: The report provides an overview of the latest trends in the loyalty spend market, such as the growing popularity of mobile-based loyalty programs and the increasing awareness of the benefits of loyalty programs among consumers. This information can help businesses to stay ahead of the competition and improve their loyalty program strategies.
• Make informed decisions about your loyalty program: The report provides a comprehensive overview of the factors to consider when developing a loyalty program, such as the target audience, the rewards and benefits, and the marketing and communication strategy. This information can help businesses to develop a loyalty program that is effective and successful.
Please Note: This product is delivered as a zip file. (PDF & Excel).
Table of Contents
2457 Pages
- This tittle is a bundled offering provides detailed 20 reports, covering global insights along with data centric analysis at global and country level:
- 1. Global Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 2. Argentina Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 3. Australia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 4. Brazil Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 5. Canada Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 6. China Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 7. France Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 8. Germany Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 9. India Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 10. Indonesia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 11. Italy Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 12. Mexico Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 13. Nigeria Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 14. Philippines Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 15. Russia Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 16. South Africa Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 17. Thailand Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 18. United Arab Emirates Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 19. United Kingdom Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- 20. United States Loyalty Programs Market Intelligence and Future Growth Dynamics (Databook)
- All the regional and country sections above follow the following table of contents covering 100 charts and 78 tables for each country / region:
- 1 About this Report
- 1.1 Summary
- 1.2 Methodology
- 1.3 Loyalty Programs Definitions
- 1.4 Disclaimer
- 2 Retail Sector Market Size Analysis
- 2.1 Retail Industry Market Size, 2019-2028
- 2.2 Ecommerce Market Size, 2019-2028
- 2.3 POS Spend Trend Analysis, 2019-2028
- 3 Loyalty Spend Market Size and Future Growth Dynamics
- 3.1 Loyalty Spend Market Size and Future Growth Dynamics, 2019-2028
- 3.2 Loyalty Spend on Schemes by Value Accumulated and Value Redemption Rate, 2023
- 3.3 Loyalty Spend Share by Functional Domains, 2019-2028
- 3.4 Loyalty Spend by Loyalty Schemes, 2019-2028
- 3.5 Loyalty Spend by Loyalty Platforms, 2019-2028
- 4 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Loyalty Program Type
- 4.1 Loyalty Schemes Spend Share by Loyalty Program Type, 2023
- 4.2 Spend by Point-based Loyalty Program, 2019-2028
- 4.3 Spend by Tiered Loyalty Program, 2019-2028
- 4.4 Spend by Mission-driven Loyalty Program, 2019-2028
- 4.5 Spend by Spend-based Loyalty Program, 2019-2028
- 4.6 Spend by Gaming Loyalty Program, 2019-2028
- 4.7 Spend by Free Perks Loyalty Program, 2019-2028
- 4.8 Spend by Subscription Loyalty Program, 2019-2028
- 4.9 Spend by Community Loyalty Program, 2019-2028
- 4.1 Spend by Refer a Friend Loyalty Program, 2019-2028
- 4.11 Spend by Paid Loyalty Program, 2019-2028
- 4.12 Spend by Cashback Loyalty Program, 2019-2028
- 5 Loyalty Schemes Market Size and Future Growth Dynamics by Channel
- 5.1 Loyalty Schemes Spend Share by Channel, 2019-2028
- 5.2 Loyalty Spend by In-Store, 2019-2028
- 5.3 Loyalty Spend by Online, 2019-2028
- 5.4 Loyalty Spend by Mobile, 2019-2028
- 6 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Business Model
- 6.1 Loyalty Schemes Spend Share by Business Model, 2019-2028
- 6.2 Loyalty Spend by Seller Driven, 2019-2028
- 6.3 Loyalty Spend by Payment Instrument Driven, 2019-2028
- 6.4 Loyalty Spend by Other Segment, 2019-2028
- 7 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Key Sectors
- 7.1 Loyalty Schemes Spend Share by Key Sectors, 2019-2028
- 7.2 Loyalty Schemes Spend in Retail, 2019-2028
- 7.3 Loyalty Schemes Spend in Financial Services, 2019-2028
- 7.4 Loyalty Schemes Spend in Healthcare & Wellness, 2019-2028
- 7.5 Loyalty Schemes Spend in Restaurants & Food Delivery, 2019-2028
- 7.6 Loyalty Schemes Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
- 7.7 Loyalty Schemes Spend in Telecoms, 2019-2028
- 7.8 Loyalty Schemes Spend in Media & Entertainment, 2019-2028
- 7.9 Loyalty Schemes Spend in Other, 2019-2028
- 8 Loyalty Schemes Spend in Key Sectors by Online Channel, 2019-2028
- 8.1 Online Loyalty Spend in Retail Segment, 2019-2028
- 8.2 Online Loyalty Spend in Financial Services, 2019-2028
- 8.3 Online Loyalty Spend in Healthcare & Wellness, 2019-2028
- 8.4 Online Loyalty Spend in Restaurants & Food Delivery, 2019-2028
- 8.5 Online Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines), 2019-2028
- 8.6 Online Loyalty Spend in Telecoms, 2019-2028
- 8.7 Online Loyalty Spend in Media & Entertainment, 2019-2028
- 8.8 Online Loyalty Spend in Other Segment, 2019-2028
- 9 In-Store Loyalty Schemes Spend in Key Sectors, 2019-2028
- 9.1 In-Store Loyalty Spend in Retail Segment, 2019-2028
- 9.2 In-Store Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
- 9.3 In-Store Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
- 9.4 In-Store Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
- 9.5 In-Store Loyalty Spend in Media & Entertainment Segment, 2019-2028
- 9.6 In-Store Loyalty Spend in Other Sector, 2019-2028
- 10 Mobile App Loyalty Schemes Spend in Key Sectors, 2019-2028
- 10.1 Mobile App Loyalty Spend in Retail Segment, 2019-2028
- 10.2 Mobile App Loyalty Spend in Financial Services Segment, 2019-2028
- 10.3 Mobile App Loyalty Spend in Healthcare & Wellness Segment, 2019-2028
- 10.4 Mobile App Loyalty Spend in Restaurants & Food Delivery Segment, 2019-2028
- 10.5 Mobile App Loyalty Spend in Travel & Hospitality (Cabs, Hotels, Airlines) Segment, 2019-2028
- 10.6 Mobile App Loyalty Spend in Telecoms Segment, 2019-2028
- 10.7 Mobile App Loyalty Spend in Media & Entertainment Segment, 2019-2028
- 10.8 Mobile App Loyalty Spend in Other Segment, 2019-2028
- 11 Retail Sector Loyalty Schemes Spend Market Size and Future Growth Dynamics
- 11.1 Loyalty Schemes Spend Share by Retail Segments, 2019-2028
- 11.2 Loyalty Retail Schemes Spend by Diversified Retailers, 2019-2028
- 11.3 Loyalty Retail Schemes Spend by Department Stores, 2019-2028
- 11.4 Loyalty Retail Schemes Spend by Specialty Stores, 2019-2028
- 11.5 Loyalty Retail Schemes Spend by Clothing, Footwear & Accessories, 2019-2028
- 11.6 Loyalty Retail Schemes Spend by Toy & Hobby Shops, 2019-2028
- 11.7 Loyalty Retail Schemes Spend by Supermarket and Convenience Store, 2019-2028
- 11.8 Loyalty Retail Schemes Spend by Home Merchandise, 2019-2028
- 11.9 Loyalty Retail Schemes Spend by Other, 2019-2028
- 12 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Accessibility
- 12.1 Loyalty Schemes Spend Share by Accessibility, 2023 Vs 2028
- 12.2 Loyalty Spend by Card Based Access, 2019-2028
- 12.3 Loyalty Spend by Digital Access, 2019-2028
- 13 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Consumer Type
- 13.1 Loyalty Schemes Spend Share by Consumer Type, 2023 Vs 2028
- 13.2 Loyalty Schemes Spend by B2B Consumers, 2019-2028
- 13.3 Loyalty Spend by B2C Consumers, 2019-2028
- 14 Loyalty Schemes Spend Market Size and Future Growth Dynamics by Membership Type
- 14.1 Loyalty Schemes Spend Share by Membership Type, 2019-2028
- 14.2 Loyalty Membership Type Schemes Spend by Free, 2019-2028
- 14.3 Loyalty Membership Type Schemes Spend by Free + Premium, 2019-2028
- 14.4 Loyalty Membership Type Schemes Spend by Premium, 2019-2028
- 15 Loyalty Platform Spend Market Size and Future Growth Dynamics by Software Use case
- 15.1 Loyalty Platform Spend Share by Software Use Case, 2023 Vs 2028
- 15.2 Loyalty Software Platform Spend by Analytics and AI Driven, 2019-2028
- 15.3 Loyalty Software Platform Spend by Management Platform, 2019-2028
- 16 Loyalty Platform Spend Market Size and Future Growth Dynamics by Vendor/Solution Partner
- 16.1 Loyalty Platform Spend Share by Vendor/Solution Partner, 2023 Vs 2028
- 16.2 Loyalty Vendor/Solution Partner Platform Spend by In House, 2019-2028
- 16.3 Loyalty Vendor/Solution Partner Platform Spend by Third-Party Vendor, 2019-2028
- 17 Loyalty Platform Spend Market Size and Future Growth Dynamics by Deployment
- 17.1 Loyalty Platform Spend Share by Deployment, 2023 Vs 2028
- 17.2 Loyalty Deployment Platform Spend by Cloud, 2019-2028
- 17.3 Loyalty Deployment Platform Spend by On-Premise, 2019-2028
- 18 Loyalty Spend Market Size and Future Growth Dynamics by Software vs. Services
- 18.1 Loyalty Spend Share by Software vs. Services, 2023 Vs 2028
- 18.2 Loyalty Spend by Software, 2019-2028
- 18.3 Loyalty Spend by Services, 2019-2028
- 19 Loyalty Spend Market Size and Future Growth Dynamics by Custom vs. Off the Shelf Software Platforms
- 19.1 Loyalty Spend Share by Custom vs. Off the Shelf Software Platforms, 2023 Vs 2028
- 19.2 Loyalty Software Platforms Spend by Custom Built Platform, 2019-2028
- 19.3 Loyalty Software Platforms Spend by Off the Shelf Platform, 2019-2028
- 20 Loyalty Spend Market Size and Forecast by Consumer Demographics & Behaviour
- 20.1 Loyalty Spend Share by Age Group, 2023
- 20.2 Loyalty Spend Share by Income Level, 2023
- 20.3 Loyalty Spend Share by Gender, 2023
- 21 Further Reading
- 21.1 About PayNXT360
- 21.2 Related Research
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