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The Yogurt Market and Yogurt Innovation, 3rd Edition

Publisher Packaged Facts
Published Jan 19, 2018
Length 70 Pages
SKU # LA15528382

Description

Special offer: now 20% off original full report price

The Yogurt Market and Yogurt Innovation, 3rd Edition focuses on the market for yogurt sold to consumers in the United States through retail channels. The market is broken out into two categories: refrigerated yogurt (spoonable) and refrigerated yogurt drinks.

The report covers all retail distribution channels that carry yogurt, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order.

Yogurt in other forms (frozen yogurt, yogurt dips, snacks, etc.) or yogurt sold in other venues such as foodservice channels, are not part of the formal scope of the market or included in sales quantification.

Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.

Table of Contents

70 Pages
    • Scope
    • Methodology
    • Definition of Yogurt
    • Retail Sales of Yogurt at $8.8 Billion in 2017
    • Innovation: The Big Picture
    • Market to Reach $9.8 Billion by 2022
    • Industry Characteristics
    • Danone, Chobani, and General Mills Control 75% of the Market
    • Channel Shares
    • Yogurt Eaten by 55% of Adults
    • Consumers Increasingly Prefer Regular Yogurt
    • Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
    • Scope
    • Methodology
    • Definition of Yogurt
    • Spoonable Yogurt
    • Drinkable Yogurt
    • Regulatory Factors
    • Key Economic Indicators
    • Historical and Projected Dollar Shipments
    • Retail Sales of Yogurt at $8.8 Billion in 2017
    • Market to Reach $9.8 Billion by 2022
    • Price Trends
    • Volume Sales
    • Market Segmentation by Category Sales
    • Factors to Market Growth
    • The Macro and Market-Specific Economic Picture
    • Industry Characteristics
    • Danone, Chobani, and General Mills Control 75% of the Market
    • Leading Brand Lines
    • M&A Activity
    • Lactalis Weighs in to U.S. Yogurt Category Through Acquisition of Stonyfield, Siggi's
    • New Product Trends
    • Next-Gen Product Innovation
    • Organic Trends
    • Grass-Fed the Next Step for Organic
    • Kid-Friendly, Portable Probiotics
    • Yogurt's Free-From Culture
    • Social Marketing Trends
    • Opportunities for Marketing Innovation
    • Channel Shares
    • Role of Online and e-Grocers
    • Amazon Effect
    • Opportunities in Private Label
    • Yogurt Eaten by 55% of Adults
    • Usage by Product Form
    • Usage by Product Type
    • Usage by Product Style
    • Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
    • Brand Usage Trends
    • Industry Codes Related to Yogurt
    • Trade Publications and Associations

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