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The Walmart Grocery Shopper: Consumer Insights and Competitive Strategies

Publisher Packaged Facts
Published Jan 01, 2025
Length 209 Pages
SKU # LA19425052

Description

The Walmart Grocery Shopper: Consumer Insights and Competitive Strategies


This report delves into consumer insights of Walmart shoppers, focusing on demographics, perceptions, motivations, and behaviors related to dietary and shopping choices. It also explores the current retail grocery market landscape, Walmart's sales trends, as well as competitive strategies.

The report covers Walmart's US sales trends and e-commerce performance from fiscal years 2019 to 2024, and provides estimates of Walmart's US grocery market share from 2021 to 2024. It analyzes the reasons behind and implications of shifts in consumer perceptions and behaviors, highlighting future market opportunities.

Included are numerous tables with numerical survey data on consumer demographics and psychographics, as well as various marketing photographs. The report offers an in-depth look at historical trends impacting the food and beverage market.

Table of Contents

209 Pages
    • Inflation Drives Consumers to Walmart: A Value-Oriented Advantage
    • Highlights
    • Rising Prices: From Supply Chain Crunches to Inflation
    • Snacking and Healthy Eating Habits
    • Online Grocery Shopping and Convenience Food Options
    • Work Habits
    • Personal Feelings of Wellbeing
    • Highlights
    • Failure of The Proposed Kroger-Albertsons Merger
    • US Online Grocery Shopping Well Behind Other Countries, but There Are Opportunities for Expansion and Continued Household Adoption
    • Brick and Mortar Stores Expanding and Promoting E-Commerce Options
    • Convenience Can Be the Ultimate Selling Point for Busy Consumers
    • Clean Label Trends
    • Highlights
    • Walmart Sales Trends
    • Competitive Strategies
    • Highlights
    • Walmart Shopping Penetration
    • Trends by Gender
    • Trends by Age Bracket
    • Patterns Based on Household Income
    • Regional Differences
    • Urban, Suburban, and Rural Consumers
    • Educational Attainment
    • Presence of Children in the Household
    • Race/Ethnicity
    • Trends by Plant-Forward Diets Followed
    • Online Grocery Shoppers (Food Delivery and Pickup Services)
    • Highlights
    • Consumers Who Shop at Walmart Frequently Shop Around
    • Reasons Consumers Shop for Groceries at Walmart
    • How Consumers Would Be Convinced to Shop for Groceries at Walmart More Often
    • Reasons Consumers Do Not Shop for Groceries at Walmart More Often
    • Food Prices, SNAP Benefits, and Shopping Around
    • Priorities When Choosing Where to Shop for Groceries
    • Priorities Placed on Food Characteristics
    • Grocery Shopping and Meal Planning Habits
    • Cooking Skills
    • Organic Food Purchases
    • Food Processing and Clean Ingredients and Labels
    • Willingness to Pay More for Premium Food Characteristics
    • Humane Treatment of Animals and Local Sourcing
    • Sustainability Trends
    • Consumer Attitudes on Food and Health
    • Openness to New Food Experiences

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