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US Private Label Credit Card Trends, 15th Edition

Publisher Packaged Facts
Published Jan 12, 2026
Length 81 Pages
SKU # LA20703409

Description

Packaged Facts’ US Private Label Credit Card Trends, 15th Edition includes a wealth of proprietary market analysis. This includes private label credit card (PLCC) payment value and loan receivables estimates for leading issuers and top programs, and trended demographic analysis of key PLCC users, PLCC programs, and PLCC retail segments. This also includes identifying which PLCC features and benefits cardholders view as most important, as well as deep dives into private label card operations of the industry’s leading issuers.

Table of Contents

81 Pages
    • Scope of Report
    • Report Methodology
    • Executive Summary
    • Six Issuers Dominate the Market
    • Private Label Credit Cards Market Forecast
    • Overview
    • Growth Inhibitors
    • Drivers
    • Private Label Cards Struggle to Keep Up
    • Overview
    • Private Label Credit Card Ownership and Usage Frequency by Age
    • Private Label Credit Card Ownership and Usage Frequency by Gender
    • Private Label Credit Card Ownership and Usage Frequency by HH Income
    • Private Label Credit Card Use by Major Card Program
    • Private Label Credit Card Use by Retail Segment
    • Top Five Most Important Features and Benefits
    • Exclusivity Pays Providers Mixed Dividends
    • Bread Financial
    • Capital One
    • Citibank
    • Synchrony Financial
    • TD Bank
    • Wells Fargo
    • Methodology
    • Terms and Definitions

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