Report cover image

Prepaid and Gift Cards in the U.S., 5th Edition

Publisher Packaged Facts
Published Sep 19, 2016
Length 174 Pages
SKU # LA5916750

Description

Special offer: now 20% off original full report price

Prepaid and Gift Cards in the U.S. covers trends shaping the prepaid card market. For the purposes of this report, prepaid cards include closed-loop and open-loop (general-purpose) prepaid cards, with a focus on open-loop consumer, payroll and government prepaid cards; open-loop and closed-loop gift cards; and open-loop employee rewards and incentives cards. The report does not include the study of (non-prepaid) debit cards, defined as any payment card that draws money for a purchase or other payment transaction directly from a bank account, typically a checking or savings account; or transit cards.

More specifically, this report:
  • Provides a market size and forecast for the prepaid card market, including trended purchase volume for general use (open-loop) and private label (closed-loop) prepaid cards, by type. We also provide a separate market size for government-administered prepaid cards, by type; and for gift cards.
  • Drawing from proprietary survey results, identifies and interprets key prepaid metrics, including cardholder usage costs, monthly spend, monthly purchase, ATM withdrawal, and reload transactions, and length of card ownership. We also identify the percentage of prepaid cardholders with direct deposit, and then assess the degree that direct deposit and HH income influences these above metrics.
  • Gauges (reloadable and non-reloadable) prepaid card and gift card usage trends during 2011-2016, breaking prepaid card usage down by card network; banked status; remittance, debit card and credit card use; cash and money order bill payment usage; bill payment preferences; credit score; and mobile payment method.
  • Assesses general-purpose reloadable prepaid card usage rationales across five categories: online and in-store purchases; P2P, bill payment and check writing; discounts and rewards; financial management features; and finding, deposit and transfer methods.
  • Studies reasons for choosing general-purpose reloadable prepaid cards, including usage cost; overdraft fee avoidance and debt management; credit and bank account substitution; breadth of acceptance; and reloading method.
  • Ranks general-purpose reloadable prepaid cards used and used most by card brand, segmented by direct deposit use; and prepaid cards by network brand, segmented by banked status and credit score.
  • Drawing from survey results, formulates a gift card market size segmented by gift giving, self-gifting and employee receipt, and by occasion; and sizes the gift card market gift cards retailer type.
  • Explores prepaid card marketer & issuer strategies, including American Express, Blackhawk Network, Bofl Holding, Inc., The Bancorp Bank, Green Dot, MetBank and NetSpend. Analysis includes competitive positioning, new product introductions, company innovations, and trended performance analysis. Heavy emphasis is placed on add-value proprietary estimates for gross dollar volume and other metrics otherwise not published by included industry participants.
  • Explores a variety of prepaid card industry challenges and solutions, including regulatory issues, pricing and profit factors, broadening the target audience, bank account competition, and fraud.

Table of Contents

174 Pages
    • Report Scope
    • Report Summary
    • Market segmentation
    • Types of prepaid cards
    • Categorization according to use
    • Fees
    • U.S. prepaid card market size and forecast
    • Government-administered prepaid cards
    • Gift cards
    • Be of good cheer
    • Don't let regulation make you blue
    • Broadening the target audience
    • Retention, retention, retention
    • Pricing and profit trends
    • Fraud and loss
    • Trends over time
    • Reloadable general-purpose prepaid card use: 2014-2016
    • Credit score
    • Banked status, remittance use and mobile payment methods
    • Bill payment preferences
    • Prepaid card features: usage and importance
    • Reasons for choosing prepaid cards
    • Prepaid card network brands
    • Prepaid card marketer brands
    • Introduction
    • Monthly usage, spend and costs
    • Effect of HH income on card usage, spend and costs
    • Effect of direct deposit on card usage, spend and costs
    • Gift card giving
    • Gift card retailer segmentation analysis
    • Gift Card Usage Rationales
    • Gift Card Distribution Attitudes
    • American Express
    • Blackhawk Network, Inc.
    • BofI Holding, Inc.
    • The Bancorp Bank
    • Green Dot
    • MetaBank
    • NetSpend
    • Consumer survey methodology
    • Market size methodology
    • Terms and definitions

Pricing

Currency Rates
How Do Licenses Work?

How Do Licenses Work?

The primary function of a report license is to define how many people within a company are authorized to use the purchased report. This is separate to how a report might be delivered. Unless specifically identified otherwise, the purchase option is Single User. Below is a helpful description of that license, along with a sampling of others most commonly offered.

  • This license allows only one user to have access to and to use/read the report. It is not one user at a time or one user group; it is an individual who will be reading and utilizing the report.

  • This license allows for the entire purchasing company to read and use the report. This is the license level that would allow for a report to be placed on an internal company shared drive for access by all employees of that direct company. This license does not extend to parent or sister company use.

  • This license is designed to allow an entire department within a company full access to a report. The departmental license is a great option for companies that have more than one location and the department is spread out all over the country/world

  • This license is for companies that have one location where they want the report to be accessible by all employees within that physical location.

  • This is the most flexible of the licensing options. Some publishers will allow you to get a license for a preset number of people (typically 5). These licenses are ideal for small work groups.

License options are at the discretion of each publisher. As such, not all licenses indicated above are available for every product. If you are uncertain of the best license for your needs or would like a license that is not proactively available, please contact us and we will be happy to assist.

Head shot

Questions or Comments?

Our team has the ability to search within reports to verify it suits your needs. We can also help maximize your budget by finding sections of reports you can purchase.
Chat Now
Contact Us