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Prepaid Cards in the US, 9th Edition

Publisher Packaged Facts
Published May 02, 2025
Length 107 Pages
SKU # LA19999797

Description

The Packaged Facts report, Prepaid Cards in the US, 9th Edition, addresses the US market for prepaid debit cards, with segmentation by card type. This report relies on proprietary, trended data to identify how competitive shifts, product innovation, and consumer preference changes are influencing prepaid card category growth. It also includes market sizing for the prepaid card market, by segment.

Prepaid card trends are identified across card types. Examples range from purchasing behavior, distribution/location behavior, and loading and redemption behavior to EWA, and instant payroll, and neobanks. Payment value estimates are provided by card segment. Analysis of key players includes key relationships, performance metrics, and account growth. The report contains a wealth of proprietary data that is trended back to 2019.

Table of Contents

107 Pages
    • Report Scope
    • Methodology
    • Executive Summary
    • US Prepaid Card Market Size and Forecast
    • Prepaid Card Usage Context: Trends over Time
    • Prepaid Gift Card Purchasing in 2025
    • Prepaid Gift Card Purchasing from 2019 to 2025
    • Gift Card Distribution Source
    • Receiving Gift Cards
    • Gift Card Usage
    • Closed-Loop Prepaid Gift Card Loading Behavior
    • Gift Card Redemption Behavior
    • Gift Card Breakage Income: Not Pocket Change
    • Gift Card Fraud Is on the Rise
    • Federal Prepaid Card Programs: Direct Express Mastercard
    • State and Local EBT/Prepaid Card Programs
    • Key State and Local Government-Administered Prepaid Card Players
    • Overview
    • How App-Based Digital Banking Has Reshaped GPR Prepaid Industry
    • General-Purpose Prepaid Card Usage Rationales in 2025
    • Overview
    • HSA and HSA Prepaid Card Use Trends
    • Key Prepaid Healthcare Card Players
    • Payroll Prepaid Card Use Trends
    • Key Paycard Programs
    • Overview
    • The Bancorp, Inc.
    • Green Dot Corporation
    • Pathward Financial
    • Terms and Definitions

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