Report cover image

Pet Food in the US, 19th Edition

Publisher Packaged Facts
Published Nov 26, 2025
Length 230 Pages
SKU # LA20610956

Description

In the post-pandemic economy, persistent inflation continues to challenge Americans, and rising prices for pet products and services are intensifying financial pressure on pet owners. These higher costs, combined with higher prices on everyday essentials, have led to reductions in discretionary pet purchases, delays in new pet acquisitions, and, in some cases, pet relinquishment. According to Packaged Facts’ January 2025 Survey of Pet Owners, 31% of pet owners say inflation has negatively affected their ability to buy nonessential pet items, compared with just 10% who report a positive impact. Although pet food inflation has eased, its effects remain visible across the market. As a result, many consumers are prioritizing value, seeking deals, and choosing budget-friendly pet food options. At the same time, a strong contingent of pet owners continues to invest in premium and superpremium pet foods—particularly fresh and innovative formulations that are driving overall market gains.

Because pet food is considered a non-discretionary purchase, the category has been shielded from some of the cutbacks affecting non-food pet supplies. Its status as the top-ranked pet health and wellness product further supports ongoing demand for higher-priced premium offerings. Packaged Facts forecasts that US dog and cat food sales will rise from nearly $54 billion in 2024 to more than $64 billion in 2029, representing a 3.2% compound annual growth rate—slightly below pre-COVID levels and bolstered by growth in alternative formats such as fresh pet food.

The newly updated 19th edition of Packaged Facts’ Pet Food in the US delivers comprehensive analysis of the forces reshaping the market. This report provides historical and projected sales trends from 2019–2029, including segmented forecasts for dog and cat food. It explores market performance by product form (dry, wet, semi-moist, frozen/refrigerated, freeze-dried, and air-dried), key ingredients, and leading product claims across all major retail channels—online, mass-market, pet specialty, and more. Drawing on proprietary insights from Packaged Facts’ January 2025 and September 2025 Surveys of Pet Owners and MRI-Simmons’ Summer 2025 consumer data, the report delivers an in-depth look at pet owner behavior, attitudes, and brand usage.

Additional coverage includes cross-market trends, consumer spending patterns, emerging market opportunities, M&A activity, e-commerce and omnichannel developments, and the latest innovations in product development and marketing—all framed within today’s challenging economic environment.

Table of Contents

230 Pages
CHAPTER 1: EXECUTIVE SUMMARY
MARKET OVERVIEW
Scope of Report: Dogs and Cats
Exclusions
Methodology
Two Consumer Survey Sources
Packaged Facts Data
MRI-Simmons Data
Illustration 1-1. US Census Regional Divisions and Sub-Divisions
Pet Food Sales Growth Slows Along With Inflation
Sales by Channel: E-commerce in the Lead
MARKET DRIVERS
Economic Pressures Persist Despite Lessening Inflation
Figure 1-1. Percentage Change in Pet Food/Treat Consumer Price Index vs. Percentage Change in Pet Food US Retail Sales, 2019 – 2025
Figure 1-2. Effects of Current Economic Environment, 2025 (percent of pet owners)
Impact on Pet Food Purchasing
Pet Food’s No. 1 Pet Health Role
Changes in the US Pet Population
Cat Owners Want More Attention
Pets Central to Home Life
Sustainability Initiatives Cross Several Trend Lines
OPPORTUNITIES
Fresh Pet Food
Freeze-Dried (and Air-Dried) Products
Figure 1-1. Level of Concern About Rising Prices in Consumer and Pet Categories, 2025 (percent of pet owners)
Figure 1-2. Level of Agreement with the Statement, “I actively seek out pet foods made in the USA”, 2025 (percent of pet owners)
Illustration 1-1. Tractor Supply Co. USA Made Dog Food Selection
The New Subscription Economy
CHAPTER 2: MARKET TRENDS
CHAPTER HIGHLIGHTS
MARKET OVERVIEW
Scope of Report: Dogs and Cats
Exclusions
Other Marketing Classifications
MARKET SIZE AND GROWTH
Pet Food Sales Growth Slows Along With Inflation
Table 2-1. US Retail Sales of Dog and Cat Food, 2019 – 2025P (in billions of dollars and percent change)
Dog Food Dominates Pet Food Sales
Figure 2-1. Share of US Retail Dollar Sales of Pet Food by Animal Type: Dog vs. Cat, 2025P (percent and billions of dollars)
Table 2-2. US Retail Sales of Dog Food vs. Cat Food, 2019 – 2025P (in billions of dollars and percent)
Dry Pet Food Tops in Sales
Figure 2-2. Share of US Retail Dollar Sales of Pet Food by Form: Dry, Wet, Frozen/Refrigerated, Semi-Moist, 2025P (percent and millions of dollars)
Fresh Pet Food Sales
Figure 2-3. US Retail Sales of Fresh/Refrigerated/Frozen Pet Food, 2021-2025P and 2029P (billions of dollars and percent growth)
Freeze-Dried and Air-Dried Pet Food Sales
Figure 2-4. US Retail Sales of Freeze-Dried and Air-Dried Pet Food, 2021-2025P and 2029P (billions of dollars)
Dry Dog Food Nearly 50% of the Market
Table 2-3. Share of US Retail Sales of Pet Food by Form and Animal Type, 2025P (billions of dollars and percent)
Households Spend the Most on Dry Food
Table 2-4. Annual US Household Expenditures on Pet Food by Product Form, 2025P (in billions of aggregate dollars and per-household dollars)
Households Spend More on Dog Food
Table 2-5. Annual US Household Expenditures on Pet Food by Animal Type, 2025P (in billions of aggregate dollars and per-household dollars)
Annual Household Expenditures on Dog Food by Type
Table 2-6. Annual Household Expenditures on Dog Food by Product Type, 2025P (in billions of aggregate dollars and per-household dollars)
Annual Household Expenditures on Cat Food by Type
Table 2-7. Annual Household Expenditures on Cat Food by Product Type, 2025P (in billions of aggregate dollars and per-household dollars)
Sales by Channel: E-commerce in the Lead
Figure 2-5. Share of Dollar Sales of Pet Food by Channel, 2025P (percent)
Projected Channel Share Shifts
Table 2-8. Modeling of Projected Shifts in Retail Channel Shares of US Pet Food Sales, 2025P vs. 2029P (percent)
MARKET DRIVERS
Economic Pressures Persist Despite Lessening Inflation
Figure 2-6. Percentage Change in Pet Food/Treat Consumer Price Index vs. Percentage Change in Pet Food US Retail Sales, 2019 – 2025
Figure 2-7. Effects of Current Economic Environment, 2025 (percent of pet owners)
Figure 2-8. Level of Concern About Rising Prices in Consumer and Pet Categories, 2025 (percent of pet owners)
Pet Owners Cut Back on Pet Spending
Figure 2-9. Reduction in Expenditure on “Extras”, Past Year vs. Coming Year, 2025 (percent of pet owners)
Figure 2-10. Most Significant Challenges to Pet Ownership, 2025 (percent of pet owners)
Figure 2-11. Anticipated Changes to Pet Food/Treat Spending, 2025 vs. 2024, 2025 (percent of pet owners)
Impact on Pet Food Purchasing
Figure 2-12. Types of Pet Food Changed To in Past 12 Months by Type of Pet 2025 (percent of dog and cat owners who had changed which pet food they use)
Figure 2-13. Types of Pet Food Changed To in Past 12 Months by Household Income 2025 (percent of dog and cat owners who had changed which pet food they use)
Pet Food’s No. 1 Pet Health Role
Figure 2-14. Most Important Pet Health and Wellness Products, 2025 (percent of dog and cat owners)
Figure 2-15. Level of Agreement with Selected Statements Related to Pet Food and Pet Health, 2025 (percent of dog and cat owners)
Pets’ Impact on Human Health
Figure 2-16. Percentage Strongly or Somewhat Agreeing with Statement: “My pets are important to my mental health”: Dog vs. Cat Owners, 2024 (percent)
Figure 2-17. Percentage Strongly or Somewhat Agreeing with Statement: “My pets are important to my physical health”: Dog vs. Cat Owners, 2024 (percent)
Pet Obesity and Aging Pets Contribute to Health Concerns
Figure 2-18. Share of Dog/Cat-Owning Households With Special Needs Pets, 2024 (percent)
Figure 2-19. Share of Dog and Cat-Owning Households With Senior Pets Age 7+, 2015-2025 (percent of dog and cat owners)
Pets Central to Home Life
Figure 2-20. Level of Agreement with Family-Related Sentiments, 2025 (percent of pet owners)
Pets and Owners Physically Close
Table 2-9. Where Pets Are Typically Kept: Dogs vs. Cats, 2024 (percent of pet owners)
Table 2-10. Where Pets Are Typically Fed: Dogs vs. Cats, 2024 (percent of pet owners)
Changes in the US Pet Population
Decline in Dog-Owning Households
Table 2-11. Dog-Owning Household Population by Generational Cohort, 2020/21-2024/25 (number in thousands)
Growth in the Cat Population
Figure 2-21. US Cat-Owning Households, 2020/21-2024/25 (number in thousands)
Figure 2-22. Share of US Cat-Owning Households by Generation, 2020/21-2024/25 (percent)
Cat Owners Want More Attention
Figure 2-23. Share of Cat Owners Who Agree That Pet Industry Sectors Sometimes Treat Cats as Second-Class Citizens, 2019, 2022, and 2025 (percent of cat owners)
Trend Away From Smallest Dogs
Figure 2-24. Size/Weight of Dogs, September 2025 (percent)
Table 2-12. Distribution of Dog-Owning Households by Size of Dogs, 2018/19– 2024/25 (number in thousands)
Sustainability Initiatives Cross Several Trend Lines
Figure 2-25. Agreement with Eco-Friendly Sentiments, 2024/25 (percent of dog and cat owners)
Figure 2-26. Pet Owner Attitudes Towards Sustainability, 2025 (percent of pet owners)
The Pet Food Industry Future (and Present) of AI
LOOKING AHEAD
Sales Growth Dips Below Pre-Pandemic Gains
Table 2-13. Projected US Retail Sales of Pet Food: Dog vs. Cat, 2024 – 2029P (in billions of dollars and percent)
Table 2-14. Projected US Retail Sales of Pet Food by Type, 2025P, 2026P and 2029P (in billions of dollars and percent)
CHAPTER 3: COMPETITIVE TRENDS
CHAPTER HIGHLIGHTS
MARKETER TRENDS
A Highly Consolidated Market
Fresh Pet Food Marketers Proliferate
Dry and Wet Dog and Cat Food Usage Rates
Table 3-1. Top Dry Dog Food Brands by Customer Base, 2024/2025 (percent and number of dog-owning households)
Table 3-2. Top Dry Cat Food Brands by Customer Base, 2024/2025 (percent and number of cat-owning households)
Table 3-3. Top Wet Dog Food Brands by Customer Base, 2024/2025 (percent and number of dog-owning households)
Table 3-4. Top Wet Cat Food Brands by Customer Base, 2024/2025 (percent and number of cat-owning households)
Brand Loyalty Still Strong in Current Economy
Figure 3-1. Sole Brand Users, Dry vs. Wet, Dog and Cat Foods, 2025 (percent of dog and cat owners)
Recent Acquisitions, Expansions, Investments, and Accomplishments
Rachael Ray Nutrish Rebrands as Nutrish
Illustration 3-1. Rachael Ray Nutrish Rebrand
MPM Products Acquired by Private Equity
Farmina Opens First US Manufacturing Facility
Nestlé Announces In-House AI Content Creator
Mars Opens $450 Million Royal Canin Facility
Wellness Secures Financing for Strategic Initiatives
Hill’s Pet Nutrition Debuts One Health Microbiome Resource
Better Choice Rebrands as SRx Health Solutions
Hill’s Acquires Fresh Pet Food Brand Prime100
Pet Food Experts Acquires Assets of Animal Supply Company
Entrepreneurial Equity Partners Invests in Bil-Jac Foods
Illustration 3-2. Kristin Chenoweth in Nom Nom Enrichment Magic Campaign
Fast-Growing Pet Food Companies
Marketer Performance
General Mills/Blue Buffalo Outpaces Market Growth
Mars Invests Big in US Pet Market, Focuses on Cats
Purina Gains Market Share Despite Slow Growth
Hill’s Focus on Veterinary Diets Pays Off
Post Seeks Equilibrium Through Rebranding and Pricing Strategies
Smucker’s Success in Cat Category Fuels 2025 Growth
Alternative Formats’ Continued Appeal
Table 3-5. Pet Food Usage by Alternative Type, 2025 (percent of pet owners)
Freshpet Continues to Expand its Market Share
Major Marketers Bouncing Back with Fresh Pet Food Entries
Illustration 3-3. Royal Canin Fresh Health Nutrition Dog Food
Illustration 3-4. Blue Buffalo Love Made Fresh
Other Marketers and Retailers Join the Fresh Fray
Illustration 3-5. Fromm Family Foods’ Bonnihill Farms Gently Cooked, Fresh-Frozen Dog Food
Illustration 3-6. Chewy Get Real Fresh Dog Food
Independent Pet Stores Focus on Frozen Raw
Gently Cooked Shelf-Stable Pet Food
Illustration 3-7. Health Extension Gently Cooked Shelf-Stable Pet Food
Freeze- and Air-Dried Segment Makes Strides
Baked Pet Foods Growth
Figure 3-2. Baked Pet Food Attitudes, 2025 (percent of dog and cat owners)
Sustainable Pet Food Formulas and Industry Initiatives
Illustration 3-8. Pet Supplies Plus Recycling Program
Figure 3-3. Agreement with Sustainability-Related Sentiments, Pet Owners vs. Overall (percent)
Table 3-6. Agreement with Selected Statements Related to Pet Food Sustainability and Eco-Consciousness, by Generation, 2025 (percent of pet food purchasers)
Animal Welfare Remains a Concern
Figure 3-4. Level of Agreement with the Statement, “I’m concerned about the ethical/humane treatment of the animals raised to use in pet food/treats/chews”, 2025 (percent of dog and cat owners)
RETAIL CHANNEL TRENDS
Supercenters Lead in In-Store Shopping for Pet Food/Treats
Figure 3-5. Where Purchased Pet Food/Treats in Last 12 Months, 2025 (percent of pet food purchasers)
Table 3-7. Where Purchased Pet Food/Treats in Last 12 Months: In a Physical Store, by Pet Product Shoppers Overall and by Dog vs. Cat Owners, 2025 (percent of pet food purchasers who shopped in-store for pet food)
Online-Only Retailers Lead Online Shopping for Pet Food/Treats
Table 3-8. Where Purchased Pet Food/Treats in Last 12 Months: Through the Website, by Pet Product Shoppers Overall and by Dog vs. Cat Owners, 2025 (percent of pet food purchasers who shopped online for pet food)
MRI-Simmons Data Provides Additional Insight
Table 3-9. Where Purchased Pet Food in Last 6 Months, Dog vs. Cat Food, 2025 (percent of dog and cat food purchasers)
Pet Food Cross-Shopping Patterns
Table 3-10. Pet Food Cross-Shopping Indices Across Key Retailers and Retail Classifications, 2025
Figure 3-6. Delivery or Pick-Up Methods Used to Receive Pet Product Orders, 2025 (percent of shoppers)
DTC Pet Food Purchasing Gains Steam
Figure 3-7. Direct-to-Consumer (DTC) Purchasing Rates by Pet Product Type, 2025 (percent of pet product shoppers)
Private Label Foods Continue to Appeal
Figure 3-8. Level of Agreement with the Statement, “Store brand pet foods provide comparable quality to national brand pet foods”, 2025 (percent of pet owners)
Figure 3-9. Percent Who Have Purchased Store Brand Pet Products in Last 12 Months: By Generation, 2025 (pet product shoppers)
Table 3-11. Private Label Pet Food Usage, 2024/2025 (percent and number of dog- and cat-owning households)
Figure 3-10. Private Label Pet Food Usage, Spring 2021 through Summer 2025 (share of pet food users)
Illustration 3-9. PetSmart Simply Nourish Dog Food
BNPL: the New Way to Pay for Pet Products
Figure 3-11. Use of “Buy Now, Pay Later” Plans in Last 12 Months: By Generation, 2025 (percent of adults)
Figure 3-12. Percent Purchasing Pet Products Through “Buy Now, Pay Later” Plans: By Generation, 2025 (pet product shoppers)
Figure 3-13. Reasons for Using “Buy Now, Pay Later” Plans, 2025 (percent of adults)
Illustration 3-10. Klarna Buy Now, Pay Later at Petco
Pet Food Marketers Investing in Vet Channel
Illustration 3-11. Purina Pro Plan Vet Direct Webpage
CHAPTER 4: MARKETING AND NEW PRODUCT TRENDS
CHAPTER HIGHLIGHTS
MARKETING AND NEW PRODUCT TRENDS
The Educated Pet Food Purchaser
Figure 4-1. Pet Owner Attitudes Related to Researching Pet Foods, 2025 (percent of dog/cat food purchasers)
Focus on Quality and Value
Illustration 4-1. The Farmer’s Dog “Cheap Kibble” Page
Table 4-1. Factors When Choosing Which Pet Foods to Buy, 2025 (percent of dog and cat owners)
Alternative Formulations Gain Share
Figure 4-2. Level of Agreement with the Statement, “I like the idea of pet food other than traditional dry/kibble or canned”, 2025 (percent of dog/cat food purchasers)
Figure 4-3. Pet Food Formulation Changes, 2025 (share of pet owners changing pet foods in the past 12 months)
Fresh Pet Foods Continue to Gain Share
Illustration 4-2. Blue Buffalo Love Made Fresh
Illustration 4-3. Merrick Fresh Selects
Illustration 4-4. Health Extension Gently Cooked Dog Food
Shelf-Stable Fresh Options Abound
Illustration 4-5. Health Extension Gently Cooked Shelf-Stable Food
Illustration 4-6. JustFresh Shelf-Stable Food
Illustration 4-7. Nulo Gently-Cooked Meals for Cats
Freeze-Dried, Air-Dried, and Kibble+ Foods
Figure 4-4. Level of Agreement with the Statement, “I’m interested in trying ‘kibble+’ pet foods that feature traditional kibble with added freeze-dried/air-dried ingredients”, 2025 (percent of dog/cat food purchasers)
Illustration 4-8. Orijen Wild Reserve
Illustration 4-9. Full Moon Pure Protein
Illustration 4-10. The Pets Table Air-Dried Dog Food
Illustration 4-11. smallbatch Freeze Dried Meal Bites
Illustration 4-12. Red Dog Blue Kat Everyday Raw Anywhere for Dogs
Alternative and Sustainable Ingredients and Recipes
Illustration 4-13. Tiki Cat After Dark Shreds
Limited Ingredient Diets Feature Alternative Proteins, Simple Ingredients
Illustration 4-14. Petcurean Go! Solutions Sensitivities Dog Food
Illustration 4-15. Natural Balance Limited Ingredient Diet Foods New Packaging
Insect, Plant-Based, and Cultured Proteins Offer Sustainable Options
Science-Based and Veterinary Diets on a Roll
Figure 4-5. Level of Agreement with the Statement, “I like the idea of pet food backed by scientific research”, 2025 (percent of dog/cat food purchasers)
Illustration 4-16. Hill’s Pet Nutrition Website
Illustration 4-17. Purina Pro Plan Website
Illustration 4-18. Wellness Pet Website
Illustration 4-19. vet chef from Tom&Sawyer
Illustration 4-20. IAMS PETconnect
Lifestage Specific Formulations
Illustration 4-21. Tiki Cat Silver Paté
Illustration 4-22. Hill’s Science Diet Puppy and Kitten Sensitive Stomach & Skin
Natural Positioning Takes Backseat to Other Product Claims
Figure 4-6. Pet Owner Attitudes Toward Natural Pet Food and Nutrition, 2025 (percent of dog/cat food purchasers)
Functional Products Offer Health and Wellness Benefits
Illustration 4-23. Healthybud Meal Bites with Pre- and Post-Biotics
Illustration 4-24. Victor Sensitive Skin & Stomach Formulations
Illustration 4-25. Annamaet Feline Lean
Illustration 4-26. Hill’s Science Diet Urinary and Hairball Control Cat Food at Global Pet Expo 2025
Advancements in Human-Grade Pet Food
Table 4-2. Pet Owner Attitudes About Human Foods and Human-Grade Pet Foods, By Generation, 2025 (percent of dog/cat owners)
Figure 4-7. Level of Agreement with the Statement, “Pet foods made from human-grade foods are healthier for my pets”, 2025 (percent of pet owners)
Illustration 4-27. The Honest Kitchen Essential Clusters
Indulgent Foods Let Pet Parents Pamper Their Pets
Figure 4-8. Special Treatment of Pets Related to Pet Foods, Dogs vs. Cats, 2025 (percent of dog/cat pet food purchasers)
Illustration 4-28. Fancy Feast 4-Course Feast for Cats
Illustration 4-29. Fancy Feast Gems
Illustration 4-30. Ultimates Indulge Lamb Mince Tray
Illustration 4-31. Cesar Warm Bowls Wet Dog Food
Illustration 4-32 Royal Canin Fussy Recipe
Locally Sourced and Made in the USA
Figure 4-9. Level of Agreement with the Statement, “I actively seek out pet foods made in the USA”, 2025 (percent of pet owners)
Illustration 4-33. Hollywood Feed’s Online USA Made Shop
Just for Cats
Illustration 4-34. Natural Balance Ultra Protein+ for Cats
Illustration 4-35. Catit DOUBLE FUSION Skin & Coat Recipe
Illustration 4-36. Vital Essentials Freeze-Dried Soft Nibs Raw Cat Entrées
Illustration 4-37. Northwest Naturals Raw Frozen Recipe for Cats
Illustration 4-38. Dr. Elsey’s cleanprotein Cat Food
Illustration 4-39. Redbarn Air Dried Powerfood for Cats
Meal Enhancements and Toppers
Illustration 4-40. Wellness Bowl Boosters
Illustration 4-41. Dog Sauce Meal Toppers
Illustration 4-42. Charlee Bear Necessities
Illustration 4-43. Applaws Bone Broth Topper for Cats
Illustration 4-44. Primal Pet Foods Dehydrated Goat Milk Topper
CHAPTER 5: CONSUMER TRENDS
CHAPTER HIGHLIGHTS
BUYING PATTERNS BY PET FOOD TYPE
Topline Usage Rates for Dry/Wet Pet Food and Pet Treats
Figure 5-1. Dry Food and Wet Food Usage Rates: Dog vs. Cat Categories, 2012/13 - 2024/25 (percent of dog/cat-owning households)
Table 5-1. Dog Food and Cat Food Customer Base: Dry vs. Wet, 2012/13 - 2024/25 (in thousands of dog- and cat-owning households)
Table 5-2. Pet Food Usage by Type, 2025 (percent of pet owners)
Purchase Rates by Price of Pet Food
Figure 5-2. Pet Food Purchasing by Average Price Range, 2025 (percent of dog/cat food purchasers)
Feeding Opportunities
Figure 5-3. Pet Owners Supplementing Kibble/Dry Food Diets, 2025 (percent of kibble/dry food feeders)
Why Pet Owners Supplement
Figure 5-4. Why Pet Owners Supplement Kibble/Dry Food Diets, 2025 (percent of kibble/dry food feeders)
Table 5-3. Reasons for Supplemental Feeding by Type, 2025 (percent of pet owners)
Changing Pet Foods
Figure 5-5. Pet Owners Who Have Changed Pet Food and Treats in Past 12 Months, 2025 (percent of dog and cat owners)
BUYING PATTERNS BY PET FOOD FORMULATION TYPES
Regular vs. Specialty
Figure 5-6. Use of General Pet Food Formulation Types, 2025 (percent of pet food purchasers)
Formulations Targeting Specific Health Conditions
Table 5-3. Use of Pet Food Formulations Based on Health Condition Claims, 2025 (percent of dog/cat owners)
Table 5-4. Condition-Specific Pet Food, Pet Supplements, and Pet Treat Purchase Rates, Past 12 Months, 2025 (percent of condition-specific pet food, pet supplement, and pet treat purchasers)
Meat-First Leads in Ingredient-Based Formulations
Table 5-5. Use of Pet Food Formulations Based on Ingredient Claims, 2025 (percent of dog/cat owners)
Ingredient Sourcing as Marketing Claims
Figure 5-7. Use of Pet Food Formulations Based on Geographic Sourcing Claims, 2025 (percent of dog/cat owners)
“Natural” Claims
Figure 5-8. Use of Pet Food Formulations Based on Natural-Related Claims, 2025 (percent of dog/cat owners)
Sustainability and Animal-Welfare Positionings
Figure 5-9. Use of Pet Food Formulations Based on Sustainability and Animal-Welfare Claims, 2025 (percent of dog/cat owners)
BUYING PATTERNS IN PET FOOD PACKAGING
Dry Dog Food Usage by Size of Bag
Table 5-6. Dry Dog Food Usage Trends by Size of Bag, Past Six Months, 2018/19 – 2024/25 (percent of dog-owning households)
Dry Pet Food Usage by Amount Used
Table 5-7. Dry Dog and Cat Food Usage Trends by Amount Used, Last 30 Days, 2018/19 – 2024/25 (percent of dog- and cat-owning households)
Wet Pet Food Packaging Type
Table 5-8. Wet Pet Food Usage Shares by Packaging Type: Dog Food vs. Cat Food, 2018/19 - 2024/25 (percent of wet dog/cat pet food users)
PET FOOD MARKETERS AND BRANDS BY CONSUMER DRAW
Top Dog/Cat Food Marketers
Figure 5-10. Leading Marketers, Dog/Cat Food, 2024/25 (percent and number in thousands of dog- and cat-owning households)
Top Dry Dog Food Marketers and Brands
Figure 5-11. Leading Marketers by Usage Rate: Dry Dog Food, 2024/25 (percent and number in thousands of households using dry dog food)
Table 5-9. Select Dry Dog Food Brands by Usage Rate, 2024/25 (percent and number in thousands of households)
Top Wet Dog Food Marketers and Brands
Figure 5-12. Leading Marketers by Usage Rate: Wet Dog Food, 2024/25 (percent and number in thousands of households using wet dog food)
Table 5-10. Select Wet Dog Food Brands by Usage Rate, 2024/25 (percent and number in thousands of households)
Top Dry Cat Food Marketers and Brands
Figure 5-13. Leading Marketers by Customer Base: Dry Cat Food, 2024/25 (percent and number in thousands of households using dry cat food)
Table 5-11. Leading Dry Cat Food Brands by Usage Rate, 2024/25 (percent and number of households)
Top Wet Cat Food Marketers and Brands
Figure 5-14. Leading Marketers by Customer Base: Wet Cat Food, 2024/25 (percent and number in thousands of households using wet cat food)
Table 5-12. Leading Wet Cat Food Brands by Usage Rate, 2024/25 (percent and number of households)
Demographic Indices for Usage of Selected Brand Lines
Table 5-13. Demographic Indices for Selected Select Brands of Dry Dog Food, 2024/25 (base index among dog owners overall = 100)
Table 5-14. Demographic Indices for Select Brands of Wet Dog Food, 2024/25 (base index among dog owners overall = 100)
Table 5-15. Demographic Indices for Selected Leading Brands of Dry Cat Food, 2024/25 (base index among dog owners overall = 100)
Table 5-16. Demographic Indices for Selected Leading Brands of Wet Cat Food, 2024/25 (base index among dog owners overall = 100)

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