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Non-Alcoholic Beverages: Market Trends and Opportunities for Alternatives to Alcoholic Beverages, 1st Edition

Publisher Packaged Facts
Published Apr 21, 2025
Length 181 Pages
SKU # LA19954535

Description

Retail sales of non-alcoholic beverage alternatives are forecast to rise at an average annual rate of 18.5% through 2029. Growth will be supported by product innovations such as improved flavor and new releases. Expansion in product availability will increase consumer penetration and accommodate more types of drinkers. Additionally, sales are boosted by changes in drinking habits that differ across generations, interest among drinkers in ways to moderate alcohol use while drinking, and increasing awareness of the health effects of alcohol consumption.

Retail sales of NA alternatives to alcoholic beverages in the scope of this report are segmented by type. Sales are presented in US dollars.

Sales by product are presented for:
Non-Alcoholic Beer
Non-Alcoholic Cocktails/Mocktails
Non-Alcoholic Spirits
Non-Alcoholic Wine

Consumer demographics, perceptions, motivations, and behavior are examined as pertaining to beverage choices and consumption of NA beverage alternatives. The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities.

Scope of the report:
This report analyzes the scope, size, and growth of the US retail market for non-alcoholic beverage alternatives, including key trends in product innovations, data-driven analysis of drinking habits, consumer preferences and habits, and more. Historical data are provided from 2019 through 2024 and forecast from 2025 through 2029 and 2034. Data are provided in US dollars at retail point-of-sale level. Also included is an analysis of non-alcoholic beverage consumer demographics as well as key habits and attitudes.

Table of Contents

181 Pages
    • Motivations for Embracing Non-Alcoholic Alternatives to Alcoholic Beverages
    • The "Sober Curious" Movement: A Catalyst for Change
    • Generational Shifts: Younger Adults Opting for Sobriety
    • The Effects of Growing Cannabis Consumption
    • Future Outlook and Growth Opportunities
    • Scope
    • Highlights
    • Rising Prices: From Supply Chain Crunches to Inflation
    • Snacking and Healthy Eating Habits
    • Online Grocery Shopping and Convenience Food Options
    • Work Habits
    • Personal Feelings of Wellbeing
    • Highlights
    • Definition
    • Reasons for Consumption and Abstention: The Role of Alcoholic Beverages and Non-Alcoholic Alternatives
    • The "Sober Curious" Movement and "Dry January"
    • Young Adults Are Less Likely to Drink Alcoholic Beverages than in Previous Generations
    • Growing Awareness of the Risks of Alcohol Consumption
    • Increasing Legalization and Social Acceptance of Cannabis
    • "Zebra Striping" Alternates Drinking Alcohol and NA Options – Targeting Consumers Who Also Drink Alcoholic Beverages
    • Increasing Use of Semaglutide Medications Can Change Drinking Habits
    • The Look of NA Beverage Options Is Key
    • Bar and Restaurant Trends in NA Beverage Alternatives
    • Mindful and Intuitive Eating Extends to Drinking
    • "Better-for-You" Trends
    • Functional Beverage Trends
    • Highlights
    • Scope
    • NA Beverage Retail Sales
    • Growth Opportunities
    • Highlights
    • Alcoholic Beverage Drinking Habits
    • Interest in "Sober Curious" Lifestyles and "Dry January"
    • Consumption of No Alcohol Beverages
    • NA Beverage Alternatives Most Popular Among Younger Consumers
    • Men Are Somewhat More Likely to Report Drinking NA Beverages in the Last Month
    • NA Beverage Consumption Varies Across Income Groups
    • Married/Partnered Consumers and Presence of Children in the Household
    • Consumers Living in the Northeast and West Most Interested in NA Beverages
    • NA Beverage Alternatives More Popular Among Urban Consumers
    • Consumption of NA Beverages Higher Among Non-White Consumers
    • LGBT Consumers Are Somewhat More Likely to Drink NA Beer
    • College Students Are Key for NA Beverage Alternatives
    • Plant-Forward Eating Correlates with Use of NA Drinks
    • Online Grocery Shoppers More Likely to Consume NA Beverage Alternatives
    • Highlights
    • Factors That Could Convince Consumers to Try or Increase Consumption of NA Beverage Alternatives
    • Consumer Opinions on Alcoholic and NA Beverages
    • Occasions for NA Beverage Alternatives
    • Organic Food Purchases
    • Food Processing and Clean Ingredients and Labels
    • Snacking Behavior
    • Grocery Shopping and Meal Planning Habits
    • Cooking Skills
    • Consumer Attitudes on Food and Health

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