Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities
Description
Keto and Paleo Consumers: High Protein/Low Carb Diet Trends and Opportunities
This Packaged Facts report analyses the U.S. retail market for food and beverage products in the high protein/low-carb space, and more specifically, products with keto and paleo diet labeling. Packaged Facts projects a positive outlook for the keto and paleo food and beverage market, as a large number of consumers sometimes follow these diets and have opportunities to buy more products with these labels. This report considers both packaged foods and beverages with paleo and keto claims, as well as whole foods that fit with these eating styles.
Scope of the Report
The keto (or ketogenic) diet mandates very low carbohydrate intake, high fat, and adequate protein content. It forces the body to burn fat by making carbohydrates scarce.
The paleo (or Paleolithic) diet, also called the “caveman diet” or the “stone age diet”, consists of foods thought to reflect those eaten during the Paleolithic era. There are different variants of the diet, with some being fully plant-based and some featuring animal products. The diet encourages adherents to avoid processed foods and opt instead for whole options like vegetables, fruits, nuts, roots, eggs, meat, and seafood. Besides the broad category of “processed”, forbidden foods include dairy products, grains, added/refined sugar, legumes, salt, alcohol, and coffee. Although the paleo diet is not strictly low carb, in practice the allowed foods tend to provide fewer carbohydrates and more protein and fat content than standard American diets.
This report covers the scope of the U.S. market for food and beverage products with keto, paleo, low-carb, high protein, no sugar added, and lower sugar product claims.
Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they follow keto, paleo, and Atkins diets, as well as those consumers who buy food labeled as high protein or low-carb.
Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.
This Packaged Facts report analyses the U.S. retail market for food and beverage products in the high protein/low-carb space, and more specifically, products with keto and paleo diet labeling. Packaged Facts projects a positive outlook for the keto and paleo food and beverage market, as a large number of consumers sometimes follow these diets and have opportunities to buy more products with these labels. This report considers both packaged foods and beverages with paleo and keto claims, as well as whole foods that fit with these eating styles.
Scope of the Report
The keto (or ketogenic) diet mandates very low carbohydrate intake, high fat, and adequate protein content. It forces the body to burn fat by making carbohydrates scarce.
The paleo (or Paleolithic) diet, also called the “caveman diet” or the “stone age diet”, consists of foods thought to reflect those eaten during the Paleolithic era. There are different variants of the diet, with some being fully plant-based and some featuring animal products. The diet encourages adherents to avoid processed foods and opt instead for whole options like vegetables, fruits, nuts, roots, eggs, meat, and seafood. Besides the broad category of “processed”, forbidden foods include dairy products, grains, added/refined sugar, legumes, salt, alcohol, and coffee. Although the paleo diet is not strictly low carb, in practice the allowed foods tend to provide fewer carbohydrates and more protein and fat content than standard American diets.
This report covers the scope of the U.S. market for food and beverage products with keto, paleo, low-carb, high protein, no sugar added, and lower sugar product claims.
Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who say they follow keto, paleo, and Atkins diets, as well as those consumers who buy food labeled as high protein or low-carb.
Supplementing Packaged Facts’ exclusive survey is analysis of the 2021 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.
Table of Contents
146 Pages
- Keto and Paleo Diets and Low-Carb/High Protein Eating
- COVID-Era Habits Spur Interest in Weight Loss
- Habits Such as Online Grocery Shopping and Use of Meal Kits Advance Keto/Paleo Eating During the Pandemic
- Various High-Protein/Low-Carb Eating Plans Appeal to Different Age Groups
- Scope
- Highlights
- First Time Use of Convenient Food and Beverage Ordering Methods In 2020
- Increasing Use of Convenient Food and Beverage Ordering Methods Continuing Through 2021
- Pandemic-Related Changes to Eating Habits
- Concerns about Food Safety and Waste Rose in the Wake of the Pandemic in 2020
- Concerns about COVID-19 Exposure Remain in 2021
- Concerns About High Prices and Shortages during the Pandemic
- Consumers Who Follow Low-Carb, Paleo, or Keto Diets Are Experiencing More Negative Personal Effects of the Pandemic
- Effects on Work Are Continuing in 2021
- In-Store Shopping Patterns
- Food Insecurity Attributed to COVID-19
- Excitement for Food-Related Activities When the Pandemic Subsides
- Highlights
- Keto, Paleo, Low-Carb, and High Protein Diets
- Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
- Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond
- Clean Label Trends
- Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
- Consumers Think Small and Medium Businesses Have More Credibility
- The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
- Diets and Eating Patterns
- Drivers of Food Purchase Decisions
- Health Benefits in Foods
- Highlights
- Outlook for Keto and Paleo Food Market
- "Better-for-You" Trends
- Functional Foods and Beverages
- Home Baking Trends
- Direct-to Consumer (DTC) and Online Marketing
- In-Store Purchasing Trends
- Highlights
- Prevalence of Paleo and Keto Diets and Interest in High Protein and Low-Carb Foods and Diets
- Trends by Gender
- Trends by Age Bracket
- Patterns Based on Household Income
- Regional Differences
- Urban, Suburban, and Rural Consumers
- Educational Attainment
- Presence of Children in the Household
- Race/Ethnicity
- Plant-Forward Consumers
- Online Grocery Shoppers (Food Delivery and Pickup Services)
- Highlights
- Some Consumers Who Do Not Follow the Keto or Paleo Diet Look for Keto and Paleo Labels and Would Pay More for These Products
- Food Attitudes
- Perceptions about Health and Nutrition
Pricing
Currency Rates
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