Immunity Boosting Foods: Gut Health & General Immunity Improvement
Description
Immunity Boosting Foods: Gut Health & General Immunity Improvement
The U.S. retail market for packaged foods and beverages marketed with various claims for gut health or immunity is projected to expand at an average rate of 8.8% annually, reaching $90 billion in 2025. Sales will decelerate after the pandemic-induced boom of sales in 2020 and 2021, as the market will continue to grow from the high base of sales established in 2020 from a pandemic boost.
Scope of the Report
This report covers the scope, size, and growth of the U.S. market for packaged foods and beverages with various claims for gut health or immunity boosting. This market includes functional food and beverage products that are implicated in gut health and immunity boosting, whether through product marketing or consumer perception. Such products may feature claims regarding gut health, such as those with probiotics or prebiotics, or promoting ingredients like dietary fiber. Other products in the scope of this report have ingredients with “superfood” claims such as “high in antioxidants” or “added vitamins/minerals” that imply an ability to boost the performance of the immune system.
This report also includes numbers for historical and projected fresh produce consumption and production in pounds and historical sales of vitamins and foods and beverages that often carry gut health or immunity claims (fruit juice; kefir; sauerkraut; soup, stock, and broth; tea and kombucha; and yogurt and yogurt drinks). Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
This report also examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who purchase food or beverage products with a probiotic or high fiber label.
Scope of the Report
This report covers the scope, size, and growth of the U.S. market for packaged foods and beverages with various claims for gut health or immunity boosting. This market includes functional food and beverage products that are implicated in gut health and immunity boosting, whether through product marketing or consumer perception. Such products may feature claims regarding gut health, such as those with probiotics or prebiotics, or promoting ingredients like dietary fiber. Other products in the scope of this report have ingredients with “superfood” claims such as “high in antioxidants” or “added vitamins/minerals” that imply an ability to boost the performance of the immune system.
This report also includes numbers for historical and projected fresh produce consumption and production in pounds and historical sales of vitamins and foods and beverages that often carry gut health or immunity claims (fruit juice; kefir; sauerkraut; soup, stock, and broth; tea and kombucha; and yogurt and yogurt drinks). Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
This report also examines product marketing; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers who purchase food or beverage products with a probiotic or high fiber label.
Table of Contents
135 Pages
- Pandemic-Induced Consumer Interest in Gut Health and Immunity
- "Better-for-You" Food Trends
- Key Demographics
- Scope
- Related Reports
- Highlights
- Consumers Report Buying More Foods and Supplements to Protect Their Immune System During the Pandemic
- Eating Habits Are Changing
- Consumers Who Are Eating or Buying More Immune Boosting Foods or Supplements Express Greater Concerns about the Coronavirus
- Consumers Who Report Eating or Buying More Immune Boosting Foods or Supplements Are Experiencing More Negative Personal Effects of the Pandemic
- Effects on Work Are Higher Among Those Eating or Buying More Immune Boosting Foods or Supplements
- Shopping Patterns Are Shifting, With Many Consumers Cutting Back on Spending and Shopping Less Inside Stores
- Increasing Use of Convenient Food Ordering Methods Is Higher Among Those Who Are Eating or Buying More Immune Boosting Foods and Supplements
- Highlights
- The Connection Between Gut Health and Immunity
- Interest in Gut Health Is Expanding in the Wake of the Pandemic with More People Cooking at Home
- Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
- Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond
- Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
- Consumers Think Small and Medium Businesses Have More Credibility
- Drivers of Food Purchase Decisions
- Health Benefits in Foods
- Highlights
- Scope
- Fresh Produce
- Historical Sales of Selected Food Products and Vitamins
- The Market for Foods and Beverages with Gut Health and General Immunity Improvement Claims
- Highlights
- "Superfoods", "Functional Foods", "Immunity Boosting" Ingredients, and "Food as Medicine"
- "Better-for-You" Trends
- Targeting Families with Children
- Direct-to Consumer (DTC) Marketing
- In-Store Purchasing Trends
- Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity or Overall Health
- Notable New Product Releases
- Highlights
- Women Are More Likely to Buy Food Labeled as Probiotic or High Fiber
- Younger Consumers Are More Likely to Buy Probiotic Foods, While Older Consumers More Often Buy High Fiber Foods
- Food Purchase Patterns Based on Household Income
- Regional Patterns
- Urban Consumers Most Likely to Be Changing Eating and Buying Behavior
- Educational Attainment
- Presence of Children in the Household
- Race/Ethnicity
- Plant-Forward Consumers
- Highlights
- Consumers Who Seek Out Probiotic and High Fiber Foods Are More Likely to Use Vitamin and Dietary Supplements
- Food Attitudes Among Consumers Who Buy Probiotic and High Fiber Foods
- Probiotic and High Fiber Food Buyers Show A Greater Focus on Eating and Exercising Right
- Grocery Shopping Activity
- Consumer Opinions on Packaging and Recycling
Pricing
Currency Rates
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