Home Baking: US Market Trends & Opportunities, 2nd Edition
Description
US Market Trends & Opportunities, 2nd Edition
Many consumers bake at home because they enjoy baking, like the smell of fresh baked foods in their home, and like to eat food fresh from the oven. Comfort and nostalgia are also important to home baking trends.
Similar to the clean label movement, distrust of “industrial food” has led some consumers to seek alternative food products and venues. More consumers are baking at home because they:think food baked at home is healthier or more nutritious
Though home baking activity has since leveled off as consumers have resumed more of their pre-COVID routines, higher levels of baking persist compared to 2019. Many consumers who began working from home in 2020 continue to work from home at least some of the time, giving them continued opportunities for home-based activities such as baking.
With a focus on “what’s next” and current consumer trends, Home Baking: US Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.
Home Baking: US Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about home baking and various baking products.
Scope
Home Baking: US Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends regarding home baking and home baking products. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.
This Packaged Facts report analyzes the dynamics of the current landscape of the home baking products market. Consumers who bake at home frequently (at least once a week), often (once or twice a month), occasionally (when there’s time, when the mood strikes, or for special occasions), and rarely (a few times a year) are examined. Trends including consumer usage of packaged baking mixes and purchases of baking products, reasons for diet and lifestyle choices, and the COVID-19 pandemic’s effects on consumers are also investigated.
Sales of baking products in the scope of this report include packaged baking mixes, pre-made refrigerated and frozen dough and crusts, frozen pizzas, frozen pies, and baking staples.
This report provides historical market sizing from 2017 to 2022 and market forecasts from 2023 to 2027 for baking mixes and kits; baking staples; dough, shells, and crusts; frozen pies; and frozen pizza.
Sales of baking mixes and kits are broken out by product (bread mixes; brownie mixes; cake, cupcake, and pie mixes; coffee cake, gingerbread, and pastry mixes; cookie and cookie bar mixes; muffin mixes; pie crust mixes; pizza kits; and all other baking mixes).
Sales of baking staples are segmented by product (baking chips, chocolate, and cocoa; baking nuts; baking powder and baking soda; butter, butter blends, and margarine; coconut; cooking starches and rennet; corn, crystal, and white baking syrup; cornmeal and baking oat bran; cream cheese and cream cheese spreads; dairy milk (refrigerated, powdered, evaporated, and condensed); disposable baking cups; dry and refrigerated yeast; edible cake decorations; eggs and egg substitutes; extracts, flavoring, and food coloring; flour; frosting and frosting mixes; honey; maple/pancake and waffle syrup; maraschino cherries; marshmallow cream; molasses; pie/pastry filling; pizza sauce; plant-based milk; salt and salt substitutes; shortening and lard; spices and seasonings (no salt/pepper); and sugar and sugar substitutes).
Sales of dough, shells, and crusts are broken out by product (biscuit, bread, roll, and bun dough; cookie and brownie dough; pie, pastry, and dumpling dough, shells, and crusts; and pizza dough and crusts) and by storage type (refrigerated and frozen).
The reasons for, and implications of, shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.
Additionally, Home Baking: US Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
Report Methodology
The information contained in Home Baking: US Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.
Supplementing Packaged Facts’ exclusive survey is analysis of the 2022 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.
Many consumers bake at home because they enjoy baking, like the smell of fresh baked foods in their home, and like to eat food fresh from the oven. Comfort and nostalgia are also important to home baking trends.
Similar to the clean label movement, distrust of “industrial food” has led some consumers to seek alternative food products and venues. More consumers are baking at home because they:think food baked at home is healthier or more nutritious
- believe that home baked food tastes better
- want to know where their food comes from
- are able to fully customize the food they eat since they can choose the ingredients used in home baked goods and can decide what to leave out or include in a recipe
Though home baking activity has since leveled off as consumers have resumed more of their pre-COVID routines, higher levels of baking persist compared to 2019. Many consumers who began working from home in 2020 continue to work from home at least some of the time, giving them continued opportunities for home-based activities such as baking.
With a focus on “what’s next” and current consumer trends, Home Baking: US Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help food producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.
Home Baking: US Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about home baking and various baking products.
Scope
Home Baking: US Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends regarding home baking and home baking products. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.
This Packaged Facts report analyzes the dynamics of the current landscape of the home baking products market. Consumers who bake at home frequently (at least once a week), often (once or twice a month), occasionally (when there’s time, when the mood strikes, or for special occasions), and rarely (a few times a year) are examined. Trends including consumer usage of packaged baking mixes and purchases of baking products, reasons for diet and lifestyle choices, and the COVID-19 pandemic’s effects on consumers are also investigated.
Sales of baking products in the scope of this report include packaged baking mixes, pre-made refrigerated and frozen dough and crusts, frozen pizzas, frozen pies, and baking staples.
This report provides historical market sizing from 2017 to 2022 and market forecasts from 2023 to 2027 for baking mixes and kits; baking staples; dough, shells, and crusts; frozen pies; and frozen pizza.
Sales of baking mixes and kits are broken out by product (bread mixes; brownie mixes; cake, cupcake, and pie mixes; coffee cake, gingerbread, and pastry mixes; cookie and cookie bar mixes; muffin mixes; pie crust mixes; pizza kits; and all other baking mixes).
Sales of baking staples are segmented by product (baking chips, chocolate, and cocoa; baking nuts; baking powder and baking soda; butter, butter blends, and margarine; coconut; cooking starches and rennet; corn, crystal, and white baking syrup; cornmeal and baking oat bran; cream cheese and cream cheese spreads; dairy milk (refrigerated, powdered, evaporated, and condensed); disposable baking cups; dry and refrigerated yeast; edible cake decorations; eggs and egg substitutes; extracts, flavoring, and food coloring; flour; frosting and frosting mixes; honey; maple/pancake and waffle syrup; maraschino cherries; marshmallow cream; molasses; pie/pastry filling; pizza sauce; plant-based milk; salt and salt substitutes; shortening and lard; spices and seasonings (no salt/pepper); and sugar and sugar substitutes).
Sales of dough, shells, and crusts are broken out by product (biscuit, bread, roll, and bun dough; cookie and brownie dough; pie, pastry, and dumpling dough, shells, and crusts; and pizza dough and crusts) and by storage type (refrigerated and frozen).
The reasons for, and implications of, shifts in consumer perception and behavior are analyzed in the context of present and future market opportunities.
Additionally, Home Baking: US Trends and Opportunities has dozens of tables showcasing numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.
Report Methodology
The information contained in Home Baking: US Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.
Supplementing Packaged Facts’ exclusive survey is analysis of the 2022 Food & Health Survey conducted by the International Food Information Council, which analyzes consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.
Table of Contents
249 Pages
- Reasons for Baking at Home
- Home Baking Trends
- Key Demographics
- Scope
- Highlights
- First Time Use of Online Grocery Shopping and Restaurant Ordering Methods In 2020
- Boosted Online Grocery Shopping Activity Continuing Through 2022
- Many Consumers Are Still Holding off on Dining Out
- Increased Use of Food Carryout and Delivery and Convenience Food Options
- Snacking and Healthy Eating Habits
- Concerns about COVID-19 Exposure Remain
- Rising Prices during the Pandemic
- Food Shortages during the Pandemic
- Negative Personal Effects of the Pandemic
- Pandemic Effects on Work
- In-Store Shopping Patterns
- Highlights
- Gluten and Lactose Intolerance, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
- Plant-Based and Plant-Forward Trends
- Clean Label and "Better-for-You" Trends
- Low-Carb/High Protein, Keto, and Paleo Diets May Influence the Choice to Bake at Home
- Convenience Foods and Semi-Homemade Foods
- Baking for Indulgence, Nostalgia, or Comfort
- The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
- Nutrients Sought by Consumers
- Mindful and Intuitive Eating
- Concerns about Food Waste
- Highlights
- Types of Flour Used by Consumers
- Types of Sweeteners Used by Consumers
- Baking for Special Diets/Eating Philosophies
- Food Gifting Trends
- Subscription Boxes and Baking Themed Food Kits
- Chocolate Candy Consumption
- Branding Can Increase Appeal of Baking Products
- Private Label Brands Have Wide Availability and Save Consumers and Retailers Money
- Targeting Families with Children
- Packaging Trends
- Baking Shows May Encourage Some Consumers to Bake More Often
- New Smart Equipment Can Make Baking from Scratch Even Easier
- Highlights
- Scope
- Historical Trends
- Forecast Sales by Product Category
- Baking Staples Sales by Product
- Dough, Shells, and Crusts Sales
- Baking Mixes and Kits Sales
- Frequency of Packaged Baking Mix Use
- Purchases of Baking Products in the Last 12 Months
- Purchases of Sugar and Sweeteners in the Last 12 Months
- Purchases of Grain Flours or Nut Meals
- Highlights
- Most Consumers Bake at Home at Least Some of the Time
- Consumers Over the Age of 55 Are Much Less Likely to Bake at Home Than Younger People
- Women Are More Likely to Bake at Home, But Men Who Bake Do This Activity More Frequently
- Income Trends in Home Baking Activity
- Married/Partnered Consumers and Those with Children in the Household Are More Likely to Bake and Bake More Frequently
- Rural, Suburban, and Urban Consumers Differ in Home Baking Activity
- Regional Trends in Home Baking Activity
- Baking at Home by Race/Ethnicity
- Consumers with Higher Educational Attainment Bake More Frequently
- Full Time Workers Are Most Likely to Bake at Home Frequently
- Home Bakers Are More Likely to Follow Non-Omnivore Diets/Eating Philosophies
- Clean Label Eating Correlates with Home Baking Activity
- Use of Online Grocery Shopping Websites
- Highlights
- Home Bakers Most Often Engage in This Activity Due to Enjoyment, With Taste, Smell, and Freshness Also Very Important Factors
- Many Home Bakers Use Baking Mixes and More Often Prefer Indulgent Baked Goods
- A Number of Home Bakers Think Baking Mixes Are Convenient, but Many Also Prefer Baking from Scratch
- Occasions for Home Baking
- Sweet vs. Savory Baking
- How Can Consumers Be Persuaded to Bake More?
- Why Some Consumers Do Not Bake at Home
- Priorities Placed on Food Characteristics
- Attitudes about Food
- Perceptions about Health and Nutrition
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