
Functional Beverages: Market Trends and Opportunities, 2nd Edition
Description
Functional Beverages: Market Trends and Opportunities, 2nd Edition
Functional beverages purport to provide functional benefits that consumers perceive as important to health or day-to-day life, such as:
- increased energy
- enhanced hydration
- boosts in cognitive function/brain activity
- better sleep and relaxation
- boosts in immunity
- increased gut health
- meal replacement and weight management
- sports performance improvement
With a focus on “what’s next” and current consumer trends, Functional Beverages: Market Trends and Opportunities is packed with insights about consumer trends, behavior, and motivations to help beverage producers, retailers, packaging companies, employers, and investors gauge consumer perspectives and find areas for growth in a competitive market.
Functional Beverages: Market Trends and Opportunities delivers actionable predictions and recommendations designed to guide producers, retailers, and investors in making business decisions by providing data and insights about consumer behavior and what consumers think about these products.
Scope
Functional Beverages: Market Trends and Opportunities is the go-to source for a complete understanding of U.S. consumer trends regarding functional beverages. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and inflation area and across the broader food and beverage market.
This Packaged Facts report analyzes the dynamics of the current landscape of the functional beverage market. Consumer demographics, perceptions, motivations, and behavior pertaining to beverages and attitudes on food, diet, health, and product packaging are taken into account. Effects of the COVID-19 pandemic on consumers are also analyzed in a broad sense, as well as in the context of seeking out functional beverages.
Functional beverages are segmented by the following product categories:
- Energy and Sports Drinks
- Functional Carbonated Drinks
- Functional Coffees and Teas
- Functional Dairy and Dairy Alternative Beverages
- Functional Juices
- Functional Waters
- Nutritional Shakes, Protein Drinks, and Meal Replacements
- Other Functional Beverages
This report includes sales of the above items from:
- Grocery stores, supermarkets, and discount grocers (e.g., Kroger, Safeway, ALDI)
- Mass merchandisers (e.g., Walmart, Target, Meijer) and warehouse clubs (e.g., Costco, Sam’s Club, BJ’s)
- Convenience stores (e.g., Pilot/Flying J, Circle K, 7-Eleven) and dollar stores (e.g., Dollar General, Family Dollar)
- Other retailers, such as gift stores
- All online outlets, including online-based grocers (e.g., Amazon, Thrive Market, FreshDirect, Boxed), third-party pack-and-deliver companies that use their own workforces to purchase groceries at various stores and deliver them to customers (e.g., Instacart), brands that sell their own food products via their websites, direct-to-consumer, and online sales from websites or apps of retailers in the previous categories
The reasons for and implications of shifts in consumer perception and behavior are analyzed in the context of future market opportunities.
Additionally, Functional Beverages: Market Trends and Opportunities has dozens of tables highlighting numerical survey data on consumer demographics and psychographics and numerous marketing photographs. This report goes in-depth on COVID-19 and inflation trends that have affected the food and beverage market.
Report Methodology
The information contained in Functional Beverages: Market Trends and Opportunities was developed from primary and secondary research sources. Primary research includes interviews with food and beverage market experts; participation in and attendance at food industry events; and extensive internet canvassing.
Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.
Survey data from MRI-Simmons are used to analyze the demographics and psychographics of consumers.
Supplementing Packaged Facts’ exclusive surveys are analysis of the 2022 and 2023 Food & Health Surveys conducted by the International Food Information Council, which analyze consumer food purchase decisions, diet and lifestyle choices, snacking activity, and perception of health benefits in foods.
Table of Contents
270 Pages
- Recent Trends in Adoption and Innovation
- Key Consumer Trends
- Packaging Trends
- Scope
- Highlights
- First Time Use of Online Grocery Shopping and Restaurant Ordering Methods In 2020
- Boosted Online Grocery Shopping Activity
- Snacking and Healthy Eating Habits
- Concerns about COVID-19 Exposure Have Remained
- Rising Prices during the Pandemic
- Cutting Back on Household Expenses
- Food Shortages during the Pandemic
- Negative Personal Effects of the Pandemic
- Pandemic Effects on Work
- In-Store Shopping Patterns
- Highlights
- The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
- Concerns about Food Waste
- Food Intolerances, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
- Plant-Based and Plant-Forward Trends
- Nutrients, Ingredients, and Desired Health Benefits Sought by Consumers
- Mindful and Intuitive Eating
- Highlights
- Scope
- Functional Beverage Sales
- Consumer Beverage Purchases
- Consumer Preparation of Drinks at Home
- Highlights
- "Superfoods", "Adaptogens", and "Food as Medicine"
- Hemp and CBD
- Brain Health, Cognitive Function (Nootropics), and Mental Focus
- Sleep, Relaxation, and Stress Relief
- Energy and Sports Functions
- Immunity Boosting and Gut Health
- Meal Replacement and Weight Management
- Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity, Mood, Energy, or Overall Health
- Opportunities to Interest Older Consumers in Functional Beverages
- Targeting Families with Children
- Opportunities to Target Gamers
- "Better-for-You" Trends
- Personalized Nutrition
- Direct-to Consumer (DTC) Marketing
- In-Store Purchasing Trends
- Highlights
- Purposefully Seeking Out Functional Beverages, and Willingness to Pay More for Them
- Trends by Gender
- Trends by Age Bracket
- Patterns Based on Household Income
- Regional Differences
- Urban, Suburban, and Rural Consumers
- Educational Attainment
- Presence of Children in the Household
- Race/Ethnicity
- Plant-Forward Consumers
- Online Grocery Shoppers (Food Delivery and Pickup Services)
- Clean Label Dieters
- Highlights
- Special Eating Restrictions or Preferences
- Levels of Stress, Anxiety, Tiredness, Loneliness, Energy, and Focus
- Perceptions About Health and Nutrition
- Influences on Food/Beverage Consumption or Shopping Choices
- Opinions on Sustainability
- Highlights
- The Balance Between Effective, Sustainable, and Low-Cost Packaging
- Protective Packaging Is Important For Product Integrity
- Retail-Ready Packaging Promotes Stocking Efficiency in Stores
- Consumer Insights on Recycling, Household Waste, Sustainability, and Packaging
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