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Functional Beverages: Market Trends and Opportunities

Publisher Packaged Facts
Published Nov 05, 2021
Length 180 Pages
SKU # LA16820502

Description

Functional Beverages: Market Trends and Opportunities

The U.S. retail market for functional beverages is projected to expand at an average rate of 5.8% annually, reaching $65 billion in 2026. Sales will decelerate after the pandemic-induced boom of sales in 2020 and 2021, as the market will continue to grow from the high base of sales established during the pandemic. Functional beverages are drinks in ready-to-drink (RTD) or ready-to-mix/brew form (e.g., beverage powders, liquid drink enhancers, dry coffee and tea) that are purported to confer functional benefits which consumers perceive as important to health or everyday life.

Scope of the Report

This report covers the scope, size, and growth of the U.S. market for functional beverages with various benefit claims such as increased energy, enhanced hydration, boosts in cognitive function/brain activity, better sleep and relaxation, boosts in immunity, increased gut health, meal replacement and weight management, and sports performance improvement.

Historical and projected retail sales are provided for functional beverages, segmented by product category (energy and sports drinks; functional carbonated drinks; functional coffees and teas; functional juices; functional waters; nutritional shakes, protein drinks, and meal replacements; yogurt drinks; and other functional beverages). Additionally, the report has dozens of tables displaying numerical survey data on consumer demographics and psychographics and numerous product and marketing photographs. This report goes in-depth on COVID-19 trends affecting the food and beverage market.

Primary research also includes national online consumer polls of U.S. adult consumers (age 18+) conducted on an ongoing basis by Packaged Facts to analyze attitudes of consumers and their relevant food and beverage preferences.

Table of Contents

180 Pages
    • COVID-19 Effects on Consumers and the Beverage Market
    • Key Consumer Trends
    • Packaging Trends
    • Scope
    • Highlights
    • First Time Use of Convenient Food and Beverage Ordering Methods In 2020
    • Increasing Use of Convenient Food and Beverage Ordering Methods Continuing Through 2021
    • Pandemic-Related Changes to Eating Habits and Snacking
    • Concerns About COVID-19 Exposure and Food Safety
    • Consumers Who Seek Out Functional Beverages Are Experiencing More Negative Personal Effects of the Pandemic
    • Effects on Work Are Continuing in 2021
    • In-Store Shopping Patterns
    • Food Insecurity Attributed to COVID-19
    • Excitement for Food-Related Activities When the Pandemic Subsides
    • Highlights
    • Gluten, Food Allergies, and Dietary Restrictions Are a Concern to Many Consumers
    • Vegetarians, Vegans, and Flexitarians: Plant-Based Eating, Sustainability, and Beyond
    • Clean Label Trends
    • Companies Are Investing in Blockchain and Big Data to Satisfy Consumer Desires for Transparency
    • Consumers Think Small and Medium Businesses Have More Credibility
    • The COVID-19 Pandemic Was the Jumpstart the Online Grocery Market Needed
    • Diets and Eating Patterns
    • Drivers of Food Purchase Decisions
    • Health Benefits in Foods
    • Scope
    • Functional Beverage Sales
    • Highlights
    • "Superfoods", "Adaptogens", and "Food as Medicine"
    • Hemp and CBD
    • Brain Health, Cognitive Function (Nootropics), and Mental Focus
    • Sleep, Relaxation, and Stress Relief
    • Energy and Sports Functions
    • Immunity Boosting and Gut Health
    • Meal Replacement and Weight Management
    • Some Consumers Engage in "Cleanse" and "Detox" Diets or Intermittent Fasting to Boost Immunity, Mood, Energy, or Overall Health
    • Opportunities to Interest Older Consumers in Functional Beverages
    • Targeting Families with Children
    • "Better-for-You" Trends
    • Personalized Nutrition
    • Direct-to Consumer (DTC) Marketing
    • In-Store Purchasing Trends
    • Highlights
    • Trends by Gender
    • Trends by Age Bracket
    • Patterns Based on Household Income
    • Regional Differences
    • Urban, Suburban, and Rural Consumers
    • Educational Attainment
    • Presence of Children in the Household
    • Race/Ethnicity
    • Plant-Forward Consumers
    • Online Grocery Shoppers (Food Delivery and Pickup Services)
    • Clean Label Dieters
    • Highlights
    • Special Eating Restrictions or Preferences
    • Willingness to Pay More for Food Delivery or Premium Food Characteristics
    • Perceptions About Health and Nutrition
    • Highlights
    • The Balance Between Effective, Sustainable, and Low-Cost Packaging
    • Protective Packaging Is Important For Product Integrity
    • Retail-Ready Packaging Promotes Stocking Efficiency in Stores
    • Consumer Concerns about Packaging Waste and Sustainability
    • Packaging Types Considered Eco-Friendly by Consumers

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