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Food Gifting in the U.S.: Consumer and Corporate, 6th Edition

Publisher Packaged Facts
Published Mar 08, 2018
Length 197 Pages
SKU # LA15558262

Description

Food Gifting in the U.S.: Consumer and Corporate, 6th Edition

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This report covers the U.S. market for food gifting. For Food Gifting in the U.S., 6th Edition, food gifts are defined as food items that are packaged in a way that is suitable for gifting. Food gifts must be purchased; a food item prepared at home and given to someone is not included. There are two types of food gifts: 1) Gift-packaged candy – includes boxed chocolates, other gift-packaged chocolate and non-chocolate gift-packaged candy; and 2) Specialty food gifts – gift-packaged foods other than candy/chocolate. Food gifts range from baskets of treats to eat while watching football to food gift baskets at Christmas or birthdays. Food gifts can be purchased for any occasion or no occasion, for someone else or for oneself. While some food gifts, particularly assortments, may include beverages such as coffee or alcohol, those products as stand-alone gifts are excluded from this report. Food baskets refer to pre-packaged assortments of foods and beverages, not consumer-assembled baskets of these items.

Table of Contents

197 Pages
    • Report scope
    • Report Summary
    • Sales Growth Opportunities
    • Consumer and Corporate
    • Holiday and Every Day
    • Major Holidays
    • Major Life Events
    • Giving and Receiving
    • Food gift purchasers: type of recipients
    • Purchasing for Others
    • Types of food gifts people purchase for self
    • Personal vs. work-related food gifting occasions
    • Gourmet gift basket purchasers
    • Reasons for purchasing food gifts: 2010-2018 trends
    • Attributes sought in specialty food gifts: 2010-2018 trends
    • Reasons for not buying food gifts
    • Online purchasing trends
    • Ordering trends: online vs. phone/mail
    • Healthy indulgence
    • Sustainability and fair trade
    • Story telling
    • Gourmet and artisan
    • Celebrity
    • Experiences
    • Tradition
    • Purchase rationale expansion
    • Customization and personalization
    • In-store engagement
    • Food gift cards
    • Introduction
    • Chocolate specialists
    • Bakery food specialists
    • Salty food specialists
    • Fruit specialist
    • Savory food specialist
    • Gourmet food specialists
    • Floral specialists
    • Methodology
    • Definitions and abbreviations
  • Food Gift Illustrations Examples by Type & Occasion of Food Gift

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