
U.S. Equine Market, 3rd Edition
Description
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U.S. Equine Market, 3rd Edition
This Packaged Facts report analyzes U.S. equine market trends during the 2012-2016period, overall and for two major categories: supplies (including feed) and services. An overall market forecast is provided for year 2020. The report examines the most important developments shaping the market and their implications, including internal and external market drivers, industry trends (legislation, marketing, new product development, etc.), competitive and retail channel trends, and trends in equine ownership. Although this report focuses on consumer-driven trends, it also analyzes trends across the entire equine industry to provide perspective and insight.
This Packaged Facts report analyzes U.S. equine market trends during the 2012-2016period, overall and for two major categories: supplies (including feed) and services. An overall market forecast is provided for year 2020. The report examines the most important developments shaping the market and their implications, including internal and external market drivers, industry trends (legislation, marketing, new product development, etc.), competitive and retail channel trends, and trends in equine ownership. Although this report focuses on consumer-driven trends, it also analyzes trends across the entire equine industry to provide perspective and insight.
Table of Contents
164 Pages
- Scope and Methodology
- Market Trends
- Competitive Trends
- Marketing and New Product Trends
- Consumer Trends
- Introduction
- Market Size and Composition
- The Horse Population
- Market Outlook
- Legislation
- Looking Ahead
- Introduction
- The Major Marketers
- Equine Pharmaceutical Companies
- Equine Product Retailers
- Marketing Trends
- New Product Trends
- Equine Services
- Horse Ownership Trends
- Trends in Horse-Related Activities
- Quarter Horse Show Participation Hits New Heights
- Trends in Horse Product Purchases
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