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Co-Branded and Affinity Cards in the U.S., 6th Edition

Publisher Packaged Facts
Published Nov 10, 2017
Length 252 Pages
SKU # LA15476360

Description

Special offer: now 20% off original full report price

Co-Branded and Affinity Cards in the U.S., 6th Edition, provides deep insight into a market contributing some $860 billion in purchase value to U.S. payments. The report emphasizes co-branded credit card program features and benefits analysis, partner and issuer co-brand card strategies and competitive trends, co-brand growth trends among issuers and networks, and related trend and opportunity spotting.

Table of Contents

252 Pages
    • Report scope
    • Report summary
    • Trends and opportunities
    • Market segmentation analysis
    • Co-brand and affinity credit card issuers
    • Card association co-brand and affinity credit card strategies
    • Credit card usage trends
    • Co-brand and affinity card users
    • Co-brand credit card application influencers
    • Rewards importance & co-brand card switch factors
    • Co-branded credit card market size
    • Own-branded competition
    • Upping the rewards ante
    • Upping the expense ante
    • Making it work
    • Airlines in focus
    • The airline co-brand segment
    • The hotel co-brand segment
    • The retail co-brand segment
    • Bank of America
    • Barclays
    • Capital One
    • Citibank
    • JPMorgan Chase
    • Synchrony Financial
    • U.S. Bank
    • Other players
    • American Express
    • MasterCard
    • Visa
    • General-purpose credit card usage trends over time
    • Rewards credit cards: usage trends over time
    • Airline and hotel co-branded credit cards: usage trends over time
    • Types of credit cards used
    • Demographic analysis
    • Overview
    • Co-branded credit card application influencers
    • General-purpose credit card users: co-brand users vs. non-users
    • Co-branded credit card users: demographic analysis
    • The power of rewards
    • Co-branded credit card used most: card switching motivators
    • Methodology
    • Table indexes
    • Terms and definitions

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