U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era

This Packaged Facts report, U.S. Beverage Market Outlook 2020: Grocery Shopping & Personal Consumption in the Coronavirus Era, focuses on the market for selected packaged beverage products sold to consumers in the United States through retail channels. All retail distribution channels are covered, including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct sales channels such as online and mail order. Market size data are provided at the retail sales level for 2014-2019 and projections are provided for 2020-2024.

Product categories covered in detail include:

• carbonated beverages
• coffee
• dairy alternatives
• dairy beverages
• energy and sports drinks
• juice
• tea
• water (bottled and enhanced)

Alcoholic beverages are excluded from this report.

Methodology

The information in this report was obtained from both primary and secondary research. Primary research included consultation with industry sources and on-site examination of retail stores. Secondary research entailed gathering data from relevant trade, business, and government sources, as well as company promotional literature and annual reports. Estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications, and other market research sources. The analysis in this report also draws, as a background source, on retail sales tracking data as available from IRI and Nielsen (for mass-market channels), and SPINS (for the natural channel).

Our consumer analysis draws on national consumer survey data licensed by MRI-Simmons. On a quarterly basis, Simmons releases 12-month aggregations of booklet-based survey results from a large and random sample (approximately 25,000 for each quarterly release) that accurately represents the U.S. population on demographic indicators such as race and gender. This database allows for historical trending and detailed consumer profiles across various demographic and psychographic measures as well as product and service categories.