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Amazon Strategies and the Amazon Shopper, 2nd Edition

Publisher Packaged Facts
Published Oct 16, 2019
Length 217 Pages
SKU # LA15895393

Description

Amazon Strategies and the Amazon Shopper, 2nd Edition

Special offer: now 10% off original full report price

This report has four sections: the Amazon Landscape, Amazon Category Analysis: Financial Services, Amazon Category Analysis: Food Products, and Amazon Category Analysis: Pet Products.

Even while Amazon’s sales have surpassed $200 billion, its heady growth continues. Packaged Facts estimates Amazon’s U.S. gross merchandise sales will comprise 43% of U.S. e-commerce sales in 2019, up from 28% in 2015, propelled by a combination of increasing retail category depth and breadth; increasing depth and breadth of its Amazon Prime loyalty program; significant technological innovation; and a major foray into omni-channel retailing. And yet the tide may be changing, as more and more retailers adapt to omni-channel realities.

For participants in markets affected by its growth, understanding Amazon’s value proposition and its evolving relationship with the consumer across retail categories and channels is of paramount importance.

Table of Contents

217 Pages
    • Report Scope
    • Report Summary
    • Amazon Sales Trends
    • Amazon Products and Services
    • Going Toe-to-Toe with Amazon
    • Fighting Back with Services
    • To Partner or Not to Partner?
    • Fighting Back: Best Buy
    • Fighting Back: Home Depot
    • Trends Shaping the Amazon Landscape
    • Delivery and Pick Up Trends
    • Click-and-Collect Is Entering the Mainstream
    • Subscription Services
    • The App Experience
    • All Things Alexa
    • The Amazon Prime User
    • Up Next: Branch Banking?
    • Up Next: Installment Payments?
    • Here Now: Voice Commerce
    • Payment Options to Broaden the Target Audience
    • B-2-B moves
    • Basket-Shaping Payment and Pricing Incentives
    • Amazon and Payments
    • Points: Powerful Amazon Currency
    • Gift Cards: A Strong Supplemental Payment Choice
    • Amazon Cash
    • Digital Wallet Moves
    • Online Payment Method Preferences
    • E-Commerce Context
    • Amazon Grocery
    • Whole Foods Market
    • Amazon Go, Go, Go
    • Online Grocery Usage Trends
    • Click-and-Collect and the Amazon Grocery Shopper
    • Subscribe & Save and the Amazon Grocery Shopper
    • Prime Pantry and the Amazon Grocery Shopper
    • AmazonFresh and the Amazon Grocery Shopper
    • Meal Kits and the Amazon Grocery Shopper
    • Key Competitors: Grocery Strategies
    • In Detail: Kroger
    • Top Supermarket/Food Retail Chains: Usage Changes over Time
    • Bricks-and-Mortar and Online Grocery Retailer Usage
    • Supermarket/Food Retail Chains: Amazon Cross-Usage Trends
    • Supermarket/Food Retail Chains: Online Grocery Potential
    • Overall Pet Industry Sales
    • 2015-2019 Pet Product Purchasing Trends by Retailer and Channel
    • Amazon Use and Cross-Use Trends
    • Multi-Channel Pet Product Purchasing Analysis
    • Pet Product Subscription Service Use
    • Amazon Pets Subscribe & Save
    • Hitting the Trends
    • Click-and-Collect Takes Hold
    • The New Consumer Expectation: Amazon Prime Now
    • Methodology

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