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Amazon Strategies and the Amazon Shopper

Publisher Packaged Facts
Published Aug 31, 2017
Length 227 Pages
SKU # LA5916751

Description

Special offer: now 20% off original full report price

Amazon Strategies and the Amazon Shopper provides insight in four parts: The Amazon Landscape; Amazon Category Analysis: Grocery; Amazon Category Analysis: Pet Products and Supplies; and Amazon Category Analysis: Financial Services.

The report focuses on Amazon consumer usage and engagement trends and related consumer usage and engagement strategies, as well as Amazon’s competitive positioning over time. Focusing on Amazon products and services engagement over time, analysis includes portraits of the Amazon shopper, the Amazon media user, and the Amazon Prime member; as well as its numerous strategies to broaden its reach into U.S. homes and wallets, including segmented subscriptions, penetrating and deepening retail categories, expanding Alexa’s reach, moving into social media and multi-channel initiatives. Much attention is given to Amazon Prime, its relationship to the consumer, and the ways it is leveraged to drive engagement and increase sales.

Table of Contents

227 Pages
    • Report scope
    • Report summary
    • Amazon Category Analysis: Financial Services
    • Amazon Category Analysis: Grocery
    • Amazon Category Analysis: Pet Products and Supplies
    • The Amazon effect
    • e-Commerce feeds the beast
    • Online shopping
    • Amazon: the nuts and bolts
    • The Amazon shopper
    • Amazon products and services usage footprint
    • Amazon Prime
    • The power of Prime
    • Broadening reach: segmenting subscriptions
    • Broadening reach: growing and adding retail segments
    • Broadening reach: into the television
    • Broadening reach: Entering social media
    • Broadening reach: Poking its head into new advertising segments?
    • Broadening reach: Is a wireless network next?
    • Broadening reach: All things Alexa
    • Broadening reach: multi-channel shopping
    • Amazon versus the competition
    • Financial services as key
    • The power of rewards and loyalty: Amazon financial services
    • Consumer interest in Amazon consumer financial services products
    • Leadership in experimentation
    • Digital wallet moves
    • In-store payment moves
    • Unbanked and underbanked moves
    • Lending moves
    • B-2-B moves
    • Alexa voice commerce
    • Online payment method preferences
    • Checking account, savings account and card usage
    • Online and mobile checkout preferences
    • Grocery sales trends
    • Amazon versus the food and grocery competition
    • Amazon Fresh
    • Amazon Fresh product matrix
    • Amazon Subscribe & Save
    • Prime Pantry
    • Multi-channel food retail: The Whole Foods acquisition
    • Meal kits
    • Industry structure
    • Amazon versus the pet products competition
    • Multi-channel pet product purchasing analysis
    • Pet product spend: multi-channel analysis
    • Amazon pet products matrix
    • Amazon Subscribe & Save
    • Amazon Fresh
    • Table indexes

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