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Kenya Biscuits Market Research Report Forecast to 2030

Publisher Market Research Future
Published Sep 20, 2023
Length 84 Pages
SKU # RESFT18195205

Description

Kenya Biscuits Market Research Report Forecast to 2030


The Kenya biscuits market is a growing industry that has been witnessing significant growth in recent years. The demand for biscuits in Kenya is primarily driven by factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income. The market is highly competitive, with numerous local and international players vying for a share of the market.

The COVID-19 pandemic has also impacted the market, leading to changes in production, supply chain, pricing, and consumer behavior. However, the market is expected to continue growing, driven by factors such as increasing population and urbanization, changing consumer preferences, and the introduction of new and innovative products. The market presents an opportunity for both local and international players to tap into the growing demand for biscuits in Kenya.

The Kenya Biscuits market was valued at USD 766.21 million in 2021 and expected to reach USD 1,204.01 million by 2030, registering a CAGR of 5.21% over the forecast duration 2022-2030.

The Kenya biscuits market is a rapidly growing industry that has been witnessing significant growth in recent years. The demand for biscuits in Kenya is primarily driven by factors such as population growth, urbanization, changing consumer preferences, and increasing disposable income.

Biscuits are one of the most popular snacks in Kenya, consumed by people of all ages and social classes. They are available in various forms, including cookies, crackers, cream biscuits, and savory biscuits, among others. The market is highly competitive, with numerous local and international players vying for a share of the market.

Market Segmentation
The market is segmented by type, claim, nature, flavor, flour, and distribution channel. The type segment is further divided into seasonal, sandwich/cream, crackers, cookies, healthy, and others. The claim segment is divided into standard and multi-claim. The nature segment is divided into organic and conventional. The flavor segment is divided into sweet, salty, and savory, while the flour segment is divided into all-purpose flour, whole wheat flour, white whole wheat flour, oats, and others. The distribution channel segment is divided into supermarkets & hypermarkets, convenience stores, specialty stores, online, and others.

Major Players
The key market players in the Kenya biscuits market are Mondelez International Inc., Nyanza Biscuits Limited, Manji Food Industries Limited, Kenafric, Britannia Industries, Golden Biscuits Limited, Nesfood Industries, Premier Cookies Limited, Sunveat Foods Ltd, Malbros Africa.

Companies Mentioned
Mondelez International Inc.
Nyanza Biscuits Limited
Manji Food Industries Limited
Kenafric
Britannia Industries
Golden Biscuits Limited
Nesfood Industries
Premier Cookies Limited
Sunveat Foods Ltd
Malbros Africa

Please note: The single user license is non-downloadable and non-printable. Global Site license allows these actions.

Table of Contents

84 Pages
1 Executive Summary
1.1 Kenya Biscuits Market, By Type
1.2 Kenya Biscuits Market, By Claim
1.3 Kenya Biscuits Market, By Nature
1.4 Kenya Biscuits Market, By Flavour
1.5 Kenya Biscuits Market, By Flour
1.6 Kenya Biscuits Market, By Distribution Channel
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 Market Structure
2.4 Key Buying Criteria
3 Research Methodology
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
3.5 Top Down & Bottom-up Approach
3.6 Forecast Model
3.7 List Of Assumptions
4 Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Increasing Population And Urbanization In Kenya
4.2.2 Busy Lifestyles And On-the-go Snacking
4.2.3 Drivers Impact Analysis
4.3 Restraints
4.3.1 Fluctuating Prices Of Raw Materials
4.3.2 Stringent Government Regulations And Policies Regarding Food Safety And Labeling
4.3.3 Restraints Impact Analysis
4.4 Opportunities
4.4.1 Growing Demand For Healthier And More Natural Snacks
4.5 Impact Of Covid-19 On Global Economy
4.6 Impact Of Covid-19 On The Kenya Biscuits Market
4.6.1 Impact On Production
4.6.2 Impact On Supply Chain
4.6.3 Impact On Pricing
4.6.4 Impact On Consumer Behaviour
4.6.5 Impact On Online V/S Store-based Sales
4.6.6 Others Impact
4.7 Top Five Trending Biscuits Choice Among Consumers
4.7.1 Increasing Focus On Health And Wellness
4.7.2 Trends Towards Snacking On The Go
4.7.3 Priortising Convenience
4.7.4 Brand Loyalty
4.7.5 Local And Traditional Flavors
4.8 Implication Of The Retail Industry On Kenya Biscuits Market
5 Market Factor Analysis
5.1 Supply/Value Chain Analysis
5.1.1 Raw Material Sourcing
5.1.2 Production
5.1.3 Packaging
5.1.4 Marketing & Distribution
5.2 Porter’s Five Forces Model
5.2.1 Threat Of New Entrants
5.2.2 Bargaining Power Of Suppliers
5.2.3 Bargaining Power Of Buyers
5.2.4 Threat Of Substitutes
5.2.5 Intensity Of Rivalry
6 Kenya Biscuits Market, By Type
6.1 Overview
6.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Type, 2018-2030
6.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Type, 2018-2030
7 Kenya Biscuits Market, By Claim
7.1 Overview
7.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Claim, 2018-2030
7.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Claim, 2018-2030
8 Kenya Biscuits Market, By Nature
8.1 Overview
8.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Nature, 2018-2030
8.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Nature, 2018-2030
9 Kenya Biscuits Market, By Flavour
9.1 Overview
9.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Flavour, 2018-2030
9.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Flavour, 2018-2030
10 Kenya Biscuits Market, By Flour
10.1 Overview
10.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Flour, 2018-2030
10.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Flour, 2018-2030
11 Kenya Biscuits Market, By Distribution Channel
11.1 Overview
11.2 Kenya Biscuits Market Size, Market Estimates & Forecast By Distribution Channel, 2018-2030
11.2.1 Kenya Biscuits Market Size: Market Estimates & Forecast By Distribution Channel, 2018-2030
12 Competitive Landscape
12.1 Competitive Overview
12.2 Competitive Benchmarking
12.3 Major Players In The Kenya Biscuits Market: Market Share 2022
12.4 Major Players In The Kenya Biscuits Market
12.5 Leading Players In Terms Of The Number Of Developments In The Kenya Biscuits Market
12.6 Key Developments & Growth Strategies
12.6.1 Product Launch/Product Development/Approval
12.6.2 Acquisitions
13 Company Profiles
13.1 Mondelez International Inc.
13.1.1 Company Overview
13.1.2 Financial Overview
13.1.3 Products Offered
13.1.4 Key Developments
13.1.5 Swot Analysis
13.1.6 Key Strategies
13.2 Nyanza Biscuits Limited
13.2.1 Company Overview
13.2.2 Financial Overview
13.2.3 Products Offered
13.2.4 Key Developments
13.2.5 Swot Analysis
13.2.6 Key Strategies
13.3 Manji Food Industries Limited
13.3.1 Company Overview
13.3.2 Financial Overview
13.3.3 Products Offered
13.3.4 Key Developments
13.3.5 Swot Analysis
13.3.6 Key Strategies
13.4 Kenafric
13.4.1 Company Overview
13.4.2 Financial Overview
13.4.3 Products/Services Offered
13.4.4 Key Developments
13.4.5 Swot Analysis
13.4.6 Key Strategies
13.5 Britannia Industries
13.5.1 Company Overview
13.5.2 Financial Overview
13.5.3 Products/Services Offered
13.5.4 Key Developments
13.5.5 Swot Analysis
13.5.6 Key Strategies
13.6 Golden Biscuits Limited
13.6.1 Company Overview
13.6.2 Financial Overview
13.6.3 Products/Services Offered
13.6.4 Key Developments
13.6.5 Swot Analysis
13.6.6 Key Strategies
13.7 Nesfood Industries
13.7.1 Company Overview
13.7.2 Financial Overview
13.7.3 Products/Services Offered
13.7.4 Key Developments
13.7.5 Swot Analysis
13.7.6 Key Strategies
13.8 Premier Cookies Limited
13.8.1 Company Overview
13.8.2 Financial Overview
13.8.3 Products/Services Offered
13.8.4 Key Developments
13.8.5 Swot Analysis
13.8.6 Key Strategies
13.9 Sunveat Foods Ltd
13.9.1 Company Overview
13.9.2 Financial Overview
13.9.3 Products Offered
13.9.4 Key Developments
13.9.5 Swot Analysis
13.9.6 Key Strategies
13.10 Malbros Africa
13.10.1 Company Overview
13.10.2 Financial Overview
13.10.3 Products Offered
13.10.4 Key Developments
13.10.5 Swot Analysis
13.10.6 Key Strategies
14 Appendix
14.1 References
List Of Tables
Table 1 List Of Assumptions
Table 2 Kenya Biscuits Market Size Estimates & Forecast, By Type, 2018-2030 (Usd Million)
Table 3 Kenya Biscuits Market Volume Estimates & Forecast, By Type, 2018-2030 (Thousand Tons)
Table 4 Kenya Biscuits Market Size Estimates & Forecast, By Claim, 2018-2030 (Usd Million)
Table 5 Kenya Biscuits Market Volume Estimates & Forecast, By Claim, 2018-2030 (Thousand Tons)
Table 6 Kenya Biscuits Market Size Estimates & Forecast, By Nature, 2018-2030 (Usd Million)
Table 7 Kenya Biscuits Market Volume Estimates & Forecast, By Nature, 2018-2030 (Thousand Tons)
Table 8 Kenya Biscuits Market Size Estimates & Forecast, By Flavour, 2018-2030 (Usd Million)
Table 9 Kenya Biscuits Market Volume Estimates & Forecast, By Flavour, 2018-2030 (Thousand Tons)
Table 10 Kenya Biscuits Market Size Estimates & Forecast, By Flour, 2018-2030 (Usd Million)
Table 11 Kenya Biscuits Market Volume Estimates & Forecast, By Flour, 2018-2030 (Thousand Tons)
Table 12 Kenya Biscuits Market Size Estimates & Forecast, By Distribution Channel, 2018-2030 (Usd Million)
Table 13 Kenya Biscuits Market Volume Estimates & Forecast, By Distribution Channel, 2018-2030 (Thousand Tons)
Table 14 Major Players In The Kenya Biscuits Market
Table 15 The Most Active Players In The Kenya Biscuits Market
Table 16 Product Launch/Product Development/Approval
Table 17 Acquisitions
Table 18 Mondelez International Inc.: Products Offered
Table 19 Nyanza Biscuits Limited: Products Offered
Table 20 Manji Food Industries Limited: Products Offered
Table 21 Manji Food Industries Limited: Key Developments
Table 22 Kenafric: Products/Services Offered
Table 23 Kenafric: Key Developments
Table 24 Britannia Industries: Products/Services Offered
Table 25 Britannia Industries: Key Developments
Table 26 Golden Biscuits Limited: Products/Services Offered
Table 27 Nesfood Industries: Products Offered
Table 28 Premier Cookies Limited: Products/Services Offered
Table 29 Sunveat Foods Ltd: Products Offered
Table 30 Malbros Africa: Products Offered
List Of Figures
Figure 1 Market Synopsis
Figure 2 Kenya Biscuits Market Analysis By Type
Figure 3 Kenya Biscuits Market Analysis By Claim
Figure 4 Kenya Biscuits Market Analysis By Nature
Figure 5 Kenya Biscuits Market Analysis By Flavour
Figure 6 Kenya Biscuits Market Analysis By Flour
Figure 7 Kenya Biscuits Market Analysis By Distribution Channel
Figure 8 Kenya Biscuits Market: Market Structure
Figure 9 Key Buying Criteria Of Biscuits
Figure 10 Research Process Of Mrfr
Figure 11 Dro Analysis Of Kenya Biscuits Market
Figure 12 Drivers Impact Analysis: Biscuits Market
Figure 13 Restraints Impact Analysis: Biscuits Market
Figure 14 Supply / Value Chain: Kenya Biscuits Market
Figure 16 Kenya Biscuits Market, By Type, 2021 (% Share)
Figure 17 Kenya Biscuits Market, By Type, 2018 To 2030 (Usd Million)
Figure 18 Kenya Biscuits Market, By Claim, 2021 (% Share)
Figure 19 Kenya Biscuits Market, By Claim, 2018 To 2030 (Usd Million)
Figure 20 Kenya Biscuits Market, By Nature, 2021 (% Share)
Figure 21 Kenya Biscuits Market, By Nature, 2018 To 2030 (Usd Million)
Figure 22 Kenya Biscuits Market, By Flavour, 2021 (% Share)
Figure 23 Kenya Biscuits Market, By Flavour, 2018 To 2030 (Usd Million)
Figure 24 Kenya Biscuits Market, By Flour, 2021 (% Share)
Figure 25 Kenya Biscuits Market, By Flour, 2018 To 2030 (Usd Million)
Figure 26 Kenya Biscuits Market, By Distribution Channel, 2021 (% Share)
Figure 27 Kenya Biscuits Market, By Distribution Channel, 2018 To 2030 (Usd Million)
Figure 28 Benchmarking Of Major Competitors
Figure 29 Market Share Analysis 2022
Figure 30 Mondelez International Inc.: Financial Overview Snapshot
Figure 31 Mondelez International Inc.: Swot Analysis
Figure 32 Nyanza Biscuits Limited: Swot Analysis
Figure 33 Manji Food Industries Limited: Swot Analysis
Figure 34 Kenafric: Swot Analysis
Figure 35 Britannia Industries: Financial Overview Snapshot
Figure 36 Britannia Industries: Swot Analysis
Figure 37 Golden Biscuits Limited: Swot Analysis
Figure 38 Nesfood Industries: Swot Analysis
Figure 39 Premier Cookies Limited: Swot Analysis
Figure 40 Sunveat Foods Ltd: Swot Analysis
Figure 41 Malbros Africa: Swot Analysis

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