The global natural and organic cosmetics market was valued at nearly USD 35.42 billion in 2022 and is expected to grow substantially, reaching USD 71.83 billion by 2030. The expansion of global natural and organic cosmetics market is supported by a compound annual growth rate (CAGR) of 9.7% over the forecast period from 2022 to 2030.
Key drivers behind this growth include the growing inclination of consumers toward clean, organic ingredients, greater awareness of hygiene and self-care, and the rapid rise of e-commerce platforms, which have made these products more accessible. Additionally, government backing and regulatory encouragement for producing and promoting organic cosmetic items have boosted the global natural and organic cosmetics market momentum, motivating companies to focus on sustainable, transparent, and non-toxic formulations.
One of the most promising opportunities in this global natural and organic cosmetics market lies in the growing aversion to synthetic and chemical-laden beauty products. With increasing concern over skin reactions, allergies, and long-term side effects, many consumers are turning toward natural alternatives that support a healthier and more holistic lifestyle.
The global natural and organic cosmetic market faces a few restraints and challenges. Low product awareness limits the consumer adoption while high cost of manufacturing makes the product less affordable, are among the major restraints hindering the development of the global natural and organic cosmetics market.
Some of major challenges include the increasing consumer demand for completely chemical-free formulations, which pushes brands to maintain purity without compromising effectiveness. There’s also rising competition from conventional cosmetic brands, which often offer lower-priced alternatives with greater market presence. Lastly, storage and shelf life issues persist, as natural products typically contain fewer preservatives, making them more prone to spoilage and requiring specific storage conditions.
Market Segmentations
The global natural and organic cosmetics market is segmented into distribution channels including convenience stores, supermarkets and hypermarkets, speciality stores, online and others.
The global natural and organic cosmetics industry is determined into the product type categorization like hair care, skin care, oil care, and others.
Regionally, the global market is segmented into four divisions, North America, Europe, Asia-Pacific, and Middle East. Male, female, and unisex are determined as end users of the global natural and organic cosmetics market.
Regional Analysis
North America is projected to lead the global natural and organic cosmetics market, driven by strong consumer demand and a willingness to invest in high-end, luxury beauty products. According to a report from the SOIL Association, the market was valued at USD 53.77 million in 2018, and sales of anti-ageing night skincare products grew by 9%.
In the Asia-Pacific region, momentum is building with companies like Samisha Organic, which introduced a range of skincare products in 2022, including face washes, moisturizers, foot creams, and treatments for nails and hair, all are indicating growing consumer interest in natural personal care solutions.
In the Middle East, increasing per capita disposable income is paving the way for more consumers to explore and adopt organic and chemical-free cosmetic options, further contributing to regional growth of global natural and organic cosmetics market.
Major companies
L'Occitane International SA, FANCL Corp, L'Oréal S.A., The Estée Lauder Companies, Inc, The Clorox Company, Jurlique, Nuxe, BareMinerals, Life-flo, iHerb, LLC are the leading companies in the global natural and organic cosmetics industry.
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