The US All Year Gifting Market was valued at USD 1,745.5 billion in 2023 and is expected to reach a value of USD 3,185.0 billion in 2032 by 2032, with a compound annual growth rate (CAGR) of 6.97%.
The US All Year Gifting Market is exhibiting remarkable growth and shows no indication of slowing down. This surge is being driven by a variety of factors, including the growing significance of personalization, the increasing prevalence of e-commerce, and a focus on sustainable practices. The market is expanding across a variety of demographics and occasions as gifting becomes an essential component of personal, corporate, and cultural expressions.
The accelerated advancement of e-commerce is a substantial factor contributing to this expansion. By offering unparalleled customization, accessibility, and convenience, online platforms have revolutionized the gifting industry. These platforms facilitate the gifting process by offering features such as personalized messages, curated gift sets, and same-day delivery, which appeal to a wide range of consumers.
Another significant factor that influences the market is personalization. Modern consumers are attracted to gifts that are indicative of individuality and consideration. Items such as personalized jewelry, monogrammed accessories, and personalized gift cases have gained significant popularity. Millennials and Gen Z are a key demographic for businesses to target, as they appreciate the emotive connection and uniqueness that personalized gifts provide.
Market Segmentation Analysis
The US All Year Gifting market is further divided into the following categories: Birthdays, Spontaneous Gifts, Wedding, Religious, and others, based on the occasion category.
According to category, the US All Year Gifting market is segmented into Prepackaged Food Gifts. Food Baskets and Assortments, Snack Foods, Unique and Novelty Gifts, and Others (Artificial Plants). The Prepackaged Food Gifts Food Baskets segment is further subdivided into Coffee/Tea/Hot Chocolate Gifts, Cheese Assortments, Boxed Chocolates, and Boxed Candies.
The market is segmented into corporate and personal gifting based on type.
The US All Year Gifting market is further divided into Economy and Premium based on pricing.
The market is further divided into four categories: Men, Women, Unisex, and Kids, based on the end user.
The US All Year Gifting market is further divided into Supermarkets & Hypermarkets, Convenience Stores, Specialty Stores, Online, and others based on the distribution channel.
The United States All Year Gifting market is segmented into the Northeast, Southwest, West, Southeast, and Midwest, as determined by region. The Southeast region captured 25.69% of the US All Year Gifting market in 2023, while the Northeast region is anticipated to experience the most significant growth at a compound annual growth rate (CAGR) of 9.2% during the forecast period.
Major Players
1-800-FLOWERS.COM, Inc., Edible Arrangements, Ferrero Group, Mars Incorporated, Godiva Chocolatier, Nestlé USA, The Kraft Heinz Co (Planters), Lindt & Sprüngli, The Hershey Company, and Blue Diamond Almonds are the primary participants in the US All Year Gifting market.
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