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Ayurveda Market Research Report Information by Product (Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others), by Form (Powder, Tablets, Capsules, Liquid and Others), by Application (Healthcare(Respiratory Sy

Publisher Market Research Future
Published May 09, 2025
Length 331 Pages
SKU # RESFT20051335

Description

In 2023, the Ayurvedic market was estimated to be worth USD 14,567.56 million. Over the course of the projection period, the Ayurvedic Market industry is anticipated to grow at a compound annual growth rate (CAGR) of 16.13%.

The Ayurveda market is expanding due to rising government backing for ayurvedic products, increased global use of ayurvedic products, and growing knowledge of the health and wellness benefits of ayurveda.

Campaigns like Dabur's ""Science in Action"" and Maharishi Ayurveda's #RightYourWrongs are successfully promoting Ayurvedic concepts as people look for more natural and holistic alternatives to traditional medicine. These programs increase the attractiveness of Ayurvedic medicines by educating the public and appealing to younger audiences. This growing demand, which is being driven by an emphasis on sustainable cures and preventive health, places Ayurveda in a key position within the changing healthcare system.

Perspectives on Market Segments
Drugs, Skin Care Products, Hair Care Products, Health Care Products, Oral Care Products, and Others are included in this product-based segment.

Powder, tablets, capsules, liquids, and others are included in this category based on form.

Personal Care (Oral Care, Skin Care (Moisturizers, Lotions, Tablets, Capsules, Soaps & Bodywash, Facewash, Others), Hair Care (Hair Shampoo, Hair Masks, Tablets & Capsules, Hair Serums, Hair Conditioners, Others), and Healthcare (Respiratory System, Gastrointestinal Care, Cardiovascular Health, Infectious Diseases, Orthopedic Health, Others) are included in this segment according to Application Type.

Business to Business (B2B) (wholesaler, pharmacy, supermarket, etc.) and Business to Consumer (B2C) are included in this segment based on the distribution channel.

Regional Perspectives
North America, Europe, Asia-Pacific, the Middle East & Africa, and South & Central America are the regions into which global Ayurveda is divided. Growing government support for ayurvedic products, increased knowledge of the health and wellness benefits of ayurveda, and the global uptake of ayurvedic products are the main demand factors propelling the Asia-Pacific market. Consumer preferences are being influenced by the long-standing Ayurvedic traditions in nations like India, Sri Lanka, and Nepal, which is causing Ayurvedic products to become more and more popular both domestically and abroad.

The desire to expand geographical reach, industry consolidation, and the growing demand for natural and organic products are the main drivers of the market's increasing merger and acquisition (M&A) activity. For example, Upakarma Ayurveda Private Limited, which produces, develops, and markets herbal and Ayurvedic medications, was purchased by Mankind Pharma, an Indian pharmaceutical company, in November 2022. The goal of this transaction is to leverage Mankind Pharma's wide distribution network to expand Upakarma Ayurveda's product and service offerings.

Important Market Participants
Among the leading companies in the industry are Himalaya Wellness Company, Maharishi Ayurveda, Lotus Herbals, Patanjali Ayurved Limited, Kerala Ayurveda Limited, Dabur Ltd., Emami Limited, Vicco Laboratories, Baidyanath, and Hamdard Laboratories.

Table of Contents

331 Pages
1 Executive Summary
2 Market Introduction
2.1 Definition
2.2 Scope Of The Study
2.3 Research Objective
2.4 Market Structure
3 Research Methodology
3.1 Overview
3.2 Data Flow
3.2.1 Data Mining Process
3.3 Purchased Database:
3.4 Secondary Sources:
3.4.1 Secondary Research Data Flow:
3.5 Primary Research:
3.5.1 Primary Research Data Flow:
3.6 Approaches For Market Size Estimation:
3.6.1 Revenue Analysis Approach
3.7 Data Forecasting
3.7.1 Data Forecasting Type
3.8 Data Modeling
3.8.1 Microeconomic Factor Analysis:
3.8.2 Data Modeling:
3.9 Teams And Analyst Contribution
4 Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Growing Awareness Of Health And Wellness Benefits Associated With Ayurveda
4.2.2 Increasing Government Support For Ayurveda Products
4.2.3 Growing Adoption For Ayurvedic Products Across The Globe
4.3 Restraints
4.3.1 Strict Safety And Quality Standards
4.3.2 Voluntary Product Recall By Market Players
4.4 Opportunity
4.4.1 Growing Geriatric Population
4.4.2 Increasing Funding And Investment Associated With Ayurveda Products
4.4.3 Increasing Launch Of Ayurveda Products On E-commerce Websites
5 Market Factor Analysis
5.1 Porter's Five Forces Model
5.1.1 Threat Of New Entrants
5.1.2 Bargaining Power Of Suppliers
5.1.3 Threat Of Substitutes
5.1.4 Bargaining Power Of Buyers
5.1.5 Intensity Of Rivalry
5.2 Impact Of Covid-19 On Global Ayurveda Market
5.3 List Of Major Brands Along With Their Ranking For Hair Care, By Region
5.4 List Of Major Brands Along With Their Ranking For Skincare, By Region
5.5 Qualitative Analysis On Brand Positioning For Hair Care Along With Competitive Dashboard Analysis Of Brand
5.6 Qualitative On Brand Positioning For Skin Care Along With Competitive Dashboard Analysis Of Brand
6 Global Ayurveda Market, By Product
6.1 Overview
6.2 Drugs
6.3 Skin Care Products
6.4 Hair Care Products
6.5 Health Care Products
6.6 Oral Care Products
6.7 Others
7 Global Ayurveda Market, By Form
7.1 Overview
7.2 Powder
7.3 Tablets
7.4 Capsules
7.5 Liquid
7.6 Others
8 Global Ayurveda Market, By Application
8.1 Overview
8.2 Healthcare
8.2.1 Respiratory System
8.2.2 Gastrointestinal Care
8.2.3 Cardiovascular Health
8.2.4 Infectious Diseases
8.2.5 Orthopedic Health
8.2.6 Others
8.3 Personal Care
8.3.1 Oral Care
8.3.2 Skin Care
8.3.2.1 Moisturizers
8.3.2.1.1 Wholesalers
8.3.2.1.2 Direct To Consumers
8.3.2.1.3 Others
8.3.2.2 Lotions
8.3.2.2.1 Wholesalers
8.3.2.2.2 Direct To Consumers
8.3.2.2.3 Others
8.3.2.3 Tablets
8.3.2.3.1 Wholesalers
8.3.2.3.2 Direct To Consumers
8.3.2.3.3 Others
8.3.2.4 Capsules
8.3.2.4.1 Wholesalers
8.3.2.4.2 Direct To Consumers
8.3.2.4.3 Others
8.3.2.5 Soaps & Bodywash
8.3.2.5.1 Wholesalers
8.3.2.5.2 Direct To Consumers
8.3.2.5.3 Others
8.3.2.6 Facewash
8.3.2.6.1 Wholesalers
8.3.2.6.2 Direct To Consumers
8.3.2.6.3 Others
8.3.2.7 Others
8.3.2.7.1 Wholesalers
8.3.2.7.2 Direct To Consumers
8.3.2.7.3 Others
8.3.3 Hair Care
8.3.3.1 Hair Shampoo
8.3.3.1.1 Wholesalers
8.3.3.1.2 Direct To Consumers
8.3.3.1.3 Others
8.3.3.2 Hair Masks
8.3.3.2.1 Wholesalers
8.3.3.2.2 Direct To Consumers
8.3.3.2.3 Others
8.3.3.3 Tablets & Capsules
8.3.3.3.1 Wholesalers
8.3.3.3.2 Direct To Consumers
8.3.3.3.3 Others
8.3.3.4 Hair Serums
8.3.3.4.1 Wholesalers
8.3.3.4.2 Direct To Consumers
8.3.3.4.3 Others
8.3.3.5 Hair Conditioners
8.3.3.5.1 Wholesalers
8.3.3.5.2 Direct To Consumers
8.3.3.5.3 Others
8.3.3.6 Others
8.3.3.6.1 Wholesalers
8.3.3.6.2 Direct To Consumers
8.3.3.6.3 Others
8.3.4 Others
9 Global Ayurveda Market, By Distribution Channel
9.1 Overview
9.2 Supermarkets
9.3 Pharmacies
9.4 Departmental Stores
9.5 Beauty Spa/Salon
9.6 Wholesalers
9.7 Direct To Consumers
9.8 Others
10 Global Ayurveda Market, By Region
10.1 Overview
10.2 North America
10.2.1 Us
10.2.2 Canada
10.3 Europe
10.3.1 Germany
10.3.2 France
10.3.3 Uk
10.3.4 Italy
10.3.5 Spain
10.3.6 Rest Of Europe
10.4 Asia Pacific
10.4.1 China
10.4.2 India
10.4.3 Japan
10.4.4 Australia
10.4.5 South Korea
10.4.6 Rest Of Asia Pacific
10.5 Rest Of The World
10.5.1 Middle East & Africa
10.5.2 South America
11 Competitive Landscape
11.1 Introduction
11.2 Market Share Analysis, 2023
11.3 Competitor Dashboard
11.4 Public Players Stock Summary
11.5 Comparative Analysis: Key Players Finanical
11.6 Key Developments & Growth Strategies
11.6.1 Product Launch/Product Expansion
11.6.2 Expansion
12 Company Profiles
12.1 Emami Limited
12.1.1 Company Overview
12.1.2 Financial Overview
12.1.3 Products Offered
12.1.4 Key Developments
12.1.5 Swot Analysis
12.1.6 Key Strategies
12.2 Vicco Laboratories
12.2.1 Company Overview
12.2.2 Financial Overview
12.2.3 Products Offered
12.2.4 Key Developments
12.2.5 Key Strategies
12.3 Baidyanath
12.3.1 Company Overview
12.3.2 Financial Overview
12.3.3 Products Offered
12.3.4 Key Developments
12.3.5 Key Strategies
12.4 Hamdard Laboratories
12.4.1 Company Overview
12.4.2 Financial Overview
12.4.3 Products Offered
12.4.4 Key Developments
12.4.5 Key Strategies
12.5 Kerala Ayurveda Limited
12.5.1 Company Overview
12.5.2 Financial Overview
12.5.3 Products Offered
12.5.4 Key Developments
12.5.5 Swot Analysis
12.5.6 Key Strategies
12.6 Dabur Ltd
12.6.1 Company Overview
12.6.2 Financial Overview
12.6.3 Product Offered
12.6.4 Key Developments
12.6.5 Swot Analysis
12.6.6 Key Strategies
12.7 Patanjali Ayurved Limited
12.7.1 Company Overview
12.7.2 Financial Overview
12.7.3 Products Offered
12.7.4 Key Developments
12.7.5 Swot Analysis
12.7.6 Key Strategies
12.8 Himalaya Wellness Company
12.8.1 Company Overview
12.8.2 Financial Overview
12.8.3 Product Offered
12.8.4 Key Developments
12.8.5 Swot Analysis
12.8.6 Key Strategies
12.9 Maharishi Ayurveda
12.9.1 Company Overview
12.9.2 Financial Overview
12.9.3 Product Offered
12.9.4 Key Developments
12.9.5 Key Strategies
12.10 Lotus Herbals
12.10.1 Company Overview
12.10.2 Financial Overview
12.10.3 Product Offered
12.10.4 Key Developments
12.10.5 Key Strategies
13 Data Citations
List Of Tables
Table 1 Qfd Modeling For Market Share Assessment
Table 2 List Of Major Brands Along With Their Ranking For Hair Care, By North America
Table 3 List Of Major Brands Along With Their Ranking For Hair Care, By Europe
Table 4 List Of Major Brands Along With Their Ranking For Hair Care, By Asia-pacific
Table 5 List Of Major Brands Along With Their Ranking For Hair Care, By Rest Of The World
Table 6 List Of Major Brands Along With Their Ranking For Skincare, By North America
Table 7 List Of Major Brands Along With Their Ranking For Skincare, By Europe
Table 8 List Of Major Brands Along With Their Ranking For Skincare, By Asia Pacific
Table 9 List Of Major Brands Along With Their Ranking For Skincare, By Rest Of The World
Table 10 Global Ayurveda Market, By Product, 2019–2032 (Usd Million)
Table 11 Global Ayurveda Market, For Drugs, By Region, 2019–2032 (Usd Million)
Table 12 Global Ayurveda Market, For Drugs, By Region, 2019–2032 (Usd Million)
Table 13 Global Ayurveda Market, For Drugs, By Region, 2019–2032 (Usd Million)
Table 14 Global Ayurveda Market, For Drugs, By Region, 2019–2032 (Usd Million)
Table 15 Global Ayurveda Market, For Drugs, By Region, 2019–2032 (Usd Million)
Table 16 Global Ayurveda Market, For Drugs, By Region, 2019–2032 (Usd Million)
Table 17 Global Ayurveda Market, By Form, 2019–2032 (Usd Million)
Table 18 Global Ayurveda Market, For Powder, By Region, 2019–2032 (Usd Million)
Table 19 Global Ayurveda Market, For Tablets, By Region, 2019–2032 (Usd Million)
Table 20 Global Ayurveda Market, For Capsules, By Region, 2019–2032 (Usd Million)
Table 21 Global Ayurveda Market, For Liquid, By Region, 2019–2032 (Usd Million)
Table 22 Global Ayurveda Market, For Others, By Region, 2019–2032 (Usd Million)
Table 23 Global Ayurveda Market, By Application, 2019–2032 (Usd Million)
Table 24 Global Ayurveda Market, For Healthcare, By Region, 2019–2032 (Usd Million)
Table 25 Global Ayurveda Market, For Healthcare, By Type, 2019–2032 (Usd Million)
Table 26 Global Ayurveda Market, For Respiratory System, By Region, 2019–2032 (Usd Million)
Table 27 Global Ayurveda Market, For Gastrointestinal Care, By Region, 2019–2032 (Usd Million)
Table 28 Global Ayurveda Market, For Cardiovascular Health, By Region, 2019–2032 (Usd Million)
Table 29 Global Ayurveda Market, For Infectious Diseases, By Region, 2019–2032 (Usd Million)
Table 30 Global Ayurveda Market, For Orthopedic Health, By Region, 2019–2032 (Usd Million)
Table 31 Global Ayurveda Market, For Others, By Region, 2019–2032 (Usd Million)
Table 32 Global Ayurveda Market, For Personal Care, By Region, 2019–2032
List Of Figures
Figure 1 Global Ayurveda Market: Structure
Figure 2 Global Ayurveda Market: Market Growth Factor Analysis (2023-2032)
Figure 3 Driver Impact Analysis (2023-2032)
Figure 4 Restraint Impact Analysis (2023-2032)
Figure 5 Porter's Five Forces Analysis: Global Ayurveda Market
Figure 6 Hair Care Brand Analysis Dashboards: North America
Figure 7 Hair Care Brand Analysis Dashboards: Europe
Figure 8 Hair Care Brand Analysis Dashboards: Asia-pacific
Figure 9 Hair Care Brand Analysis Dashboards: Rest Of The World
Figure 10 Skin Care Brand Analysis Dashboards: By North America
Figure 11 Skin Care Brand Analysis Dashboards: By Europe
Figure 12 Skin Care Brand Analysis Dashboards: By Asia Pacific
Figure 13 Skin Care Brand Analysis Dashboards: By Rest Of The World
Figure 14 Global Ayurveda Market, By Product, 2023 & 2032 (Usd Million)
Figure 15 Global Ayurveda Market Share (%), By Product, 2023
Figure 16 Global Ayurveda Market, By Form, 2023 & 2032 (Usd Million)
Figure 17 Global Ayurveda Market Share (%), By Form, 2023
Figure 18 Global Ayurveda Market, By Application, 2023 & 2032 (Usd Million)
Figure 19 Global Ayurveda Market Share (%), By Application, 2023
Figure 20 Global Ayurveda Market, By Distribution Channel, 2023 & 2032 (Usd Million)
Figure 21 Global Ayurveda Market Share (%), By Distribution Channel, 2023
Figure 22 Global Ayurveda Market, By Region, 2023 & 2032 (Usd Million)
Figure 23 Global Ayurveda Market Share (%), By Region, 2023
Figure 24 North America: Ayurveda Market, By Country, 2023 & 2032 (Usd Million)
Figure 25 North America: Ayurveda Market Share (%), By Country, 2023
Figure 26 Europe: Ayurveda Market, By Country, 2023 & 2032 (Usd Million)
Figure 27 Europe: Ayurveda Market Share (%), By Country, 2023
Figure 28 Asia Pacific: Ayurveda Market, By Country, 2023 & 2032 (Usd Million)
Figure 29 Asia Pacific: Ayurveda Market Share (%), By Country, 2023
Figure 30 Rest Of The World: Ayurveda Market, By Country, 2023 & 2032 (Usd Million)
Figure 31 Rest Of The World: Ayurveda Market Share (%), By Country, 2023
Figure 32 Global Ayurveda Market Players: Competitive Analysis, 2023
Figure 33 Competitor Dashboard: Global Ayurveda Market
Figure 34 Emami Limited: Financial Overview Snapshot
Figure 35 Emami Limited: Swot Analysis
Figure 36 Kerala Ayurveda Limited: Swot Analysis
Figure 37 Dabur Ltd.: Financial Overview Snapshot
Figure 38 Dabur Ltd.: Swot Analysis
Figure 39 Patanjali Ayurved Limited: Financial Overview Snapshot
Figure 40 Patanjali Ayurved Limited: Swot Analysis
Figure 41 Himalaya Wellness Company: Swot Analysis

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