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Multiple Student Devices: Challenges Facing Providers

Multiple Student Devices: Challenges Facing Providers

This report is intended to help providers better understand the current state of devices in use in U.S. classrooms and to use this information as a foundation for thinking about possible future directions. Perspectives from district technology directors and other educators are included, along with advice from industry leaders who have experience in developing and marketing products that are being successfully used in various settings. The primary goal of this report is to assemble practical advice and assistance for companies facing the challenges—and opportunities—of operating in the midst of multiple digital devices.

Please note: the online download version of this report is for a global site license.


The primary objectives of this report are to:

1) Give a description of market size and trends
2) Provide insight on some of the key issues being discussed by K-12 administrators (including IT staff) and teachers, as well as executives from a variety of companies that develop and market educational resources
3) Offer actionable and practical recommendations of how K-12 educational content providers, publishers, and others who work with schools and school districts can plan for multiple student devices and related benefits and opportunities
4) Share perspectives from different companies on how they have addressed this shift in the market

Foreword
Introduction and Overview
K-12 Market for Multiple Student Devices
What Devices Students Use in School
What Curriculum Directors Want
What Technology Directors Want
Rising Prominence of BYOT/BYOD
Market Trends and Drivers
Estimating Market Size and Growth
Sizing Up the Impact: Examples of School, District, and State Implementations
Implementation Challenges
Digital Content for All These Multiple Student Devices
Understanding the Role of Apps
Emerging Industry Standards
Rostering Students
Accessibility Standards
Key Issues for Providers
Security
Technology Requirements
UX/Design
Support
Sales and Marketing Capacity
Messaging
Marketing
Sales
Case Studies
Elementary Products from VocabularySpellingCity
Zeus Learning’s Decade of Experience
Prepworks
Final Thoughts and Recommendations
Customer Relationships
Sales and Marketing
Technology
Definition of Terms
Resources to Learn More
Endnotes

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