Configure Price and Quote (CPQ) Software market Outlook 2026-2034: Market Share, and Growth Analysis By Deployment (Cloud-based, On-premise), By End-User (IT and telecom, BFSI, Automobile, Retail, Others)
Description
Configure Price and Quote (CPQ) Software market
The CPQ software market delivers tools that help sales, partners, and digital channels configure complex products and services, price them accurately, and generate error-free quotes and contracts. Platforms combine product and rules modeling, constraint-based configuration, pricing and discount governance, approvals, guided selling, and proposal/contract generation with e-signature - extending to subscriptions, usage/metered pricing, and services bundling. Adoption spans manufacturing and industrial equipment, high-tech/SaaS, telecom, life sciences and MedTech, automotive and mobility, energy/utilities, and business services, with growth into B2B eCommerce and self-serve experiences. Architecturally, modern CPQ converges with CRM, ERP, PLM/commerce, and billing/mediation, while exposing APIs for headless commerce and partner portals. AI is shifting from “next-best-product” suggestions to rule authoring assists, price guidance, margin guardrails, and quote summarization, all under explainability and approval policies.Drivers include product complexity, margin pressure, variant proliferation, subscriptions and outcome-based offers, and the need to unify direct, partner, and digital channels. Buyers evaluate depth of product/rules modeling, price governance (deal desks, approvals, rebates), omnichannel experiences, performance at scale, and ease of administration by business users. Differentiation centers on integration breadth with CRM/ERP and quote-to-cash, visual and 3D configuration, industrial-grade pricing engines, services and aftermarket attachment, and analytics that tie win rates and margin to selling behavior. As enterprises standardize on revenue platforms, CPQ is moving from a sales add-on to the commercial control plane - governing how offers are built, priced, approved, transacted, and renewed across the full customer lifecycle.Configure Price and Quote (CPQ) Software market Key Insights
From CPQ to revenue platform. Leading buyers connect CPQ with billing, entitlement, and renewals so initial quotes seed subscriptions, usage, and service plans - shrinking handoffs and protecting expansion and renewal data quality.Product and rules modeling is the moat. Constraint-based, attribute-driven, and variant BOM models handle complex assemblies and services. No-code rule designers let product ops ship updates without IT queues while preserving auditability.
Pricing governance under pressure. Deal desks use guardrails, approval matrices, and AI guidance to balance win rate with margin. Playbooks for rebates, partner discounts, and regional price lists reduce leakage and rogue concessions.
Omnichannel quoting becomes table stakes. The same rules and prices must power sellers, partners, and self-service commerce. Headless APIs and shared catalogs ensure consistency and eligibility across devices and channels.
Visual/3D and AR lift confidence. Visualization validates options, dimensions, and clearances; layout and compatibility checks reduce rework and returns - especially in industrial equipment, furniture, and custom packaging.
Services and aftermarket attachment. Bundling install, maintenance, spares, and SLAs at quote time raises lifetime value. CPQ ties serial numbers to entitlements and auto-seeds service contracts and parts lists.
SaaS and usage models complicate pricing. Tiered, volume, ramp, and hybrid metrics need robust engines and mediation links. CPQ must handle ramps, co-terms, proration, and mid-term changes without manual spreadsheets.
AI with guardrails, not magic. Models suggest configurations, prices, and cross-sells, draft proposals, and flag risk; human approvals, versioning, and reason codes maintain trust with finance, legal, and audit.
Admin UX determines agility. Business-owned catalogs, rule testing sandboxes, and deployment pipelines cut time-to-offer. Telemetry on rule conflicts and approval bottlenecks fuels continuous improvement.
Analytics close the loop. Dashboards trace discount patterns, cycle times, and attach rates by rep and partner; insights feed pricing strategy and training, aligning revenue ops with finance targets.
Configure Price and Quote (CPQ) Software market Reginal Analysis
North America
Enterprises standardize on CRM-native or deeply integrated CPQ for complex manufacturing, SaaS, and telecom. Emphasis is on omnichannel parity, usage/subscription pricing, and robust approval workflows. Buyers expect tight integration to ERP for availability, tax, and cost, plus billing/mediation for quote-to-cash. Deal desks lean on AI price guidance with explainability; partners demand API-first portals and co-terminations for expansions.
Europe
Multi-country operations, languages, and tax/VAT rules drive strong localization and regulatory rigor. Industrial and MedTech buyers value variant BOM depth, 3D visualization, and PLM links; SaaS emphasizes subscription lifecycle and data privacy. Procurement favors open APIs, data residency options, and auditable pricing rules. Channel programs require rebate management, special pricing agreements, and distributor-friendly catalogs.
Asia-Pacific
High-growth manufacturing hubs and diversified conglomerates adopt CPQ for engineer-to-order, configure-to-order, and partner-led sales. Mobile-first seller tools and lightweight portals matter, as do local tax and currency handling. Cost-sensitive segments prefer modular licensing with strong implementation partners. Telecom and cloud providers prioritize usage pricing, rapid product launches, and scalable performance across large catalogs.
Middle East & Africa
Mega-projects, energy, and industrial programs need CPQ tied to complex tenders, services, and long-term contracts. Sovereign hosting, Arabic/localized UX, and robust approvals are procurement gates. Distributors and EPCs rely on partner pricing and configurable BOMs with compliance and documentation packages; integration to ERP and project systems is decisive.
South & Central America
Economic variability elevates need for disciplined discounting, localized taxes/e-invoicing, and fast configuration for mid-market industrial and services firms. Channel-heavy go-to-market requires partner self-serve quoting with controlled pricing. Vendors win with regional SI networks, offline-capable tools, and straightforward admin for frequent price updates and promotions.
Configure Price and Quote (CPQ) Software market Segmentation
By DeploymentBy End-User
Key Market players
Salesforce CPQ, Oracle CPQ, SAP CPQ, Conga (Apttus) CPQ, Tacton, Configure One (Revalize), Epicor CPQ (KBMax), Infor CPQ, Cincom CPQ, DealHub, PROS Smart CPQ, Vendavo CPQ, Experlogix, Zuora CPQ, Logik.ioConfigure Price and Quote (CPQ) Software Market Analytics
The report employs rigorous tools, including Porter’s Five Forces, value chain mapping, and scenario-based modelling, to assess supply–demand dynamics. Cross-sector influences from parent, derived, and substitute markets are evaluated to identify risks and opportunities. Trade and pricing analytics provide an up-to-date view of international flows, including leading exporters, importers, and regional price trends.Macroeconomic indicators, policy frameworks such as carbon pricing and energy security strategies, and evolving consumer behaviour are considered in forecasting scenarios. Recent deal flows, partnerships, and technology innovations are incorporated to assess their impact on future market performance.Configure Price and Quote (CPQ) Software Market Competitive Intelligence
The competitive landscape is mapped through OG Analysis’ proprietary frameworks, profiling leading companies with details on business models, product portfolios, financial performance, and strategic initiatives. Key developments such as mergers & acquisitions, technology collaborations, investment inflows, and regional expansions are analyzed for their competitive impact. The report also identifies emerging players and innovative startups contributing to market disruption.Regional insights highlight the most promising investment destinations, regulatory landscapes, and evolving partnerships across energy and industrial corridors.Countries Covered
- North America — Configure Price and Quote (CPQ) Software market data and outlook to 2034
- United States
- Canada
- Mexico
- Europe — Configure Price and Quote (CPQ) Software market data and outlook to 2034
- Germany
- United Kingdom
- France
- Italy
- Spain
- BeNeLux
- Russia
- Sweden
- Asia-Pacific — Configure Price and Quote (CPQ) Software market data and outlook to 2034
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Malaysia
- Vietnam
- Middle East and Africa — Configure Price and Quote (CPQ) Software market data and outlook to 2034
- Saudi Arabia
- South Africa
- Iran
- UAE
- Egypt
- South and Central America — Configure Price and Quote (CPQ) Software market data and outlook to 2034
- Brazil
- Argentina
- Chile
- Peru
* We can include data and analysis of additional countries on demand.
Research Methodology
This study combines primary inputs from industry experts across the Configure Price and Quote (CPQ) Software value chain with secondary data from associations, government publications, trade databases, and company disclosures. Proprietary modeling techniques, including data triangulation, statistical correlation, and scenario planning, are applied to deliver reliable market sizing and forecasting.Key Questions Addressed
Your Key Takeaways from the Configure Price and Quote (CPQ) Software Market Report
- Global Configure Price and Quote (CPQ) Software market size and growth projections (CAGR), 2024-2034
- Impact of Russia-Ukraine, Israel-Palestine, and Hamas conflicts on Configure Price and Quote (CPQ) Software trade, costs, and supply chains
- Configure Price and Quote (CPQ) Software market size, share, and outlook across 5 regions and 27 countries, 2023-2034
- Configure Price and Quote (CPQ) Software market size, CAGR, and market share of key products, applications, and end-user verticals, 2023-2034
- Short- and long-term Configure Price and Quote (CPQ) Software market trends, drivers, restraints, and opportunities
- Porter’s Five Forces analysis, technological developments, and Configure Price and Quote (CPQ) Software supply chain analysis
- Configure Price and Quote (CPQ) Software trade analysis, Configure Price and Quote (CPQ) Software market price analysis, and Configure Price and Quote (CPQ) Software supply/demand dynamics
- Profiles of 5 leading companies—overview, key strategies, financials, and products
- Latest Configure Price and Quote (CPQ) Software market news and developments
Table of Contents
1. Table of Contents
1.1 List of Tables
1.2 List of Figures
2. Global Configure Price and Quote (CPQ) Software Market Summary, 2025
2.1 Configure Price and Quote (CPQ) Software Industry Overview
2.1.1 Global Configure Price and Quote (CPQ) Software Market Revenues (In US$ billion)
2.2 Configure Price and Quote (CPQ) Software Market Scope
2.3 Research Methodology
3. Configure Price and Quote (CPQ) Software Market Insights, 2024-2034
3.1 Configure Price and Quote (CPQ) Software Market Drivers
3.2 Configure Price and Quote (CPQ) Software Market Restraints
3.3 Configure Price and Quote (CPQ) Software Market Opportunities
3.4 Configure Price and Quote (CPQ) Software Market Challenges
3.5 Tariff Impact on Global Configure Price and Quote (CPQ) Software Supply Chain Patterns
4. Configure Price and Quote (CPQ) Software Market Analytics
4.1 Configure Price and Quote (CPQ) Software Market Size and Share, Key Products, 2025 Vs 2034
4.2 Configure Price and Quote (CPQ) Software Market Size and Share, Dominant Applications, 2025 Vs 2034
4.3 Configure Price and Quote (CPQ) Software Market Size and Share, Leading End Uses, 2025 Vs 2034
4.4 Configure Price and Quote (CPQ) Software Market Size and Share, High Growth Countries, 2025 Vs 2034
4.5 Five Forces Analysis for Global Configure Price and Quote (CPQ) Software Market
4.5.1 Configure Price and Quote (CPQ) Software Industry Attractiveness Index, 2025
4.5.2 Configure Price and Quote (CPQ) Software Supplier Intelligence
4.5.3 Configure Price and Quote (CPQ) Software Buyer Intelligence
4.5.4 Configure Price and Quote (CPQ) Software Competition Intelligence
4.5.5 Configure Price and Quote (CPQ) Software Product Alternatives and Substitutes Intelligence
4.5.6 Configure Price and Quote (CPQ) Software Market Entry Intelligence
5. Global Configure Price and Quote (CPQ) Software Market Statistics – Industry Revenue, Market Share, Growth Trends and Forecast by segments, to 2034
5.1 World Configure Price and Quote (CPQ) Software Market Size, Potential and Growth Outlook, 2024- 2034 ($ billion)
5.1 Global Configure Price and Quote (CPQ) Software Sales Outlook and CAGR Growth By Deployment, 2024- 2034 ($ billion)
5.2 Global Configure Price and Quote (CPQ) Software Sales Outlook and CAGR Growth By End-User, 2024- 2034 ($ billion)
5.3 Global Configure Price and Quote (CPQ) Software Sales Outlook and CAGR Growth By Segmentation3, 2024- 2034 ($ billion)
5.4 Global Configure Price and Quote (CPQ) Software Market Sales Outlook and Growth by Region, 2024- 2034 ($ billion)
6. Asia Pacific Configure Price and Quote (CPQ) Software Industry Statistics – Market Size, Share, Competition and Outlook
6.1 Asia Pacific Configure Price and Quote (CPQ) Software Market Insights, 2025
6.2 Asia Pacific Configure Price and Quote (CPQ) Software Market Revenue Forecast By Deployment, 2024- 2034 (USD billion)
6.3 Asia Pacific Configure Price and Quote (CPQ) Software Market Revenue Forecast By End-User, 2024- 2034 (USD billion)
6.4 Asia Pacific Configure Price and Quote (CPQ) Software Market Revenue Forecast By Segmentation3, 2024- 2034 (USD billion)
6.5 Asia Pacific Configure Price and Quote (CPQ) Software Market Revenue Forecast by Country, 2024- 2034 (USD billion)
6.5.1 China Configure Price and Quote (CPQ) Software Market Size, Opportunities, Growth 2024- 2034
6.5.2 India Configure Price and Quote (CPQ) Software Market Size, Opportunities, Growth 2024- 2034
6.5.3 Japan Configure Price and Quote (CPQ) Software Market Size, Opportunities, Growth 2024- 2034
6.5.4 Australia Configure Price and Quote (CPQ) Software Market Size, Opportunities, Growth 2024- 2034
7. Europe Configure Price and Quote (CPQ) Software Market Data, Penetration, and Business Prospects to 2034
7.1 Europe Configure Price and Quote (CPQ) Software Market Key Findings, 2025
7.2 Europe Configure Price and Quote (CPQ) Software Market Size and Percentage Breakdown By Deployment, 2024- 2034 (USD billion)
7.3 Europe Configure Price and Quote (CPQ) Software Market Size and Percentage Breakdown By End-User, 2024- 2034 (USD billion)
7.4 Europe Configure Price and Quote (CPQ) Software Market Size and Percentage Breakdown By Segmentation3, 2024- 2034 (USD billion)
7.5 Europe Configure Price and Quote (CPQ) Software Market Size and Percentage Breakdown by Country, 2024- 2034 (USD billion)
7.5.1 Germany Configure Price and Quote (CPQ) Software Market Size, Trends, Growth Outlook to 2034
7.5.2 United Kingdom Configure Price and Quote (CPQ) Software Market Size, Trends, Growth Outlook to 2034
7.5.2 France Configure Price and Quote (CPQ) Software Market Size, Trends, Growth Outlook to 2034
7.5.2 Italy Configure Price and Quote (CPQ) Software Market Size, Trends, Growth Outlook to 2034
7.5.2 Spain Configure Price and Quote (CPQ) Software Market Size, Trends, Growth Outlook to 2034
8. North America Configure Price and Quote (CPQ) Software Market Size, Growth Trends, and Future Prospects to 2034
8.1 North America Snapshot, 2025
8.2 North America Configure Price and Quote (CPQ) Software Market Analysis and Outlook By Deployment, 2024- 2034 ($ billion)
8.3 North America Configure Price and Quote (CPQ) Software Market Analysis and Outlook By End-User, 2024- 2034 ($ billion)
8.4 North America Configure Price and Quote (CPQ) Software Market Analysis and Outlook By Segmentation3, 2024- 2034 ($ billion)
8.5 North America Configure Price and Quote (CPQ) Software Market Analysis and Outlook by Country, 2024- 2034 ($ billion)
8.5.1 United States Configure Price and Quote (CPQ) Software Market Size, Share, Growth Trends and Forecast, 2024- 2034
8.5.1 Canada Configure Price and Quote (CPQ) Software Market Size, Share, Growth Trends and Forecast, 2024- 2034
8.5.1 Mexico Configure Price and Quote (CPQ) Software Market Size, Share, Growth Trends and Forecast, 2024- 2034
9. South and Central America Configure Price and Quote (CPQ) Software Market Drivers, Challenges, and Future Prospects
9.1 Latin America Configure Price and Quote (CPQ) Software Market Data, 2025
9.2 Latin America Configure Price and Quote (CPQ) Software Market Future By Deployment, 2024- 2034 ($ billion)
9.3 Latin America Configure Price and Quote (CPQ) Software Market Future By End-User, 2024- 2034 ($ billion)
9.4 Latin America Configure Price and Quote (CPQ) Software Market Future By Segmentation3, 2024- 2034 ($ billion)
9.5 Latin America Configure Price and Quote (CPQ) Software Market Future by Country, 2024- 2034 ($ billion)
9.5.1 Brazil Configure Price and Quote (CPQ) Software Market Size, Share and Opportunities to 2034
9.5.2 Argentina Configure Price and Quote (CPQ) Software Market Size, Share and Opportunities to 2034
10. Middle East Africa Configure Price and Quote (CPQ) Software Market Outlook and Growth Prospects
10.1 Middle East Africa Overview, 2025
10.2 Middle East Africa Configure Price and Quote (CPQ) Software Market Statistics By Deployment, 2024- 2034 (USD billion)
10.3 Middle East Africa Configure Price and Quote (CPQ) Software Market Statistics By End-User, 2024- 2034 (USD billion)
10.4 Middle East Africa Configure Price and Quote (CPQ) Software Market Statistics By Segmentation3, 2024- 2034 (USD billion)
10.5 Middle East Africa Configure Price and Quote (CPQ) Software Market Statistics by Country, 2024- 2034 (USD billion)
10.5.1 Middle East Configure Price and Quote (CPQ) Software Market Value, Trends, Growth Forecasts to 2034
10.5.2 Africa Configure Price and Quote (CPQ) Software Market Value, Trends, Growth Forecasts to 2034
11. Configure Price and Quote (CPQ) Software Market Structure and Competitive Landscape
11.1 Key Companies in Configure Price and Quote (CPQ) Software Industry
11.2 Configure Price and Quote (CPQ) Software Business Overview
11.3 Configure Price and Quote (CPQ) Software Product Portfolio Analysis
11.4 Financial Analysis
11.5 SWOT Analysis
12 Appendix
12.1 Global Configure Price and Quote (CPQ) Software Market Volume (Tons)
12.1 Global Configure Price and Quote (CPQ) Software Trade and Price Analysis
12.2 Configure Price and Quote (CPQ) Software Parent Market and Other Relevant Analysis
12.3 Publisher Expertise
12.2 Configure Price and Quote (CPQ) Software Industry Report Sources and Methodology
Pricing
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