North America Seafood Market Size & Share Analysis - Growth Trends and Forecast (2025 - 2030)

North America Seafood Market Analysis

The North America seafood market is projected to be valued at USD 35.72 billion in 2025 and is expected to grow to USD 38.16 billion by 2030, registering a compound annual growth rate (CAGR) of 1.33%. This growth is driven by increasing consumer demand for convenient, protein-rich food options, the expansion of aquaculture production, and stricter regulations on traceability to ensure food safety and sustainability. Within the market, canned seafood continues to generate the highest revenue. However, processed and value-added seafood products, such as ready-to-eat meals, are gaining popularity as consumers increasingly prefer convenient meal options. The United States remains the largest contributor to seafood spending in the region, but Mexico is emerging as a significant player due to its growing aquaculture industry and improved trade flows under the United States-Mexico-Canada Agreement (USMCA). These developments are reshaping supply chains across North America. Technological advancements are also playing a key role in the market. Innovations such as indoor recirculating aquaculture systems (RAS) and blockchain-based traceability solutions are enhancing production efficiency and transparency. The North America seafood market remains highly fragmented, with thousands of small-scale harvesters and processors competing for contracts and market share.

North America Seafood Market Trends and Insights

Growing consumer demand for protein-rich foods

The increasing demand for protein-rich foods is a key factor as seafood is a significant source of high-quality protein, providing 20–30% of its weight in protein content, as reported in PubMed Central. Consumers in the region are becoming more health-conscious and are actively seeking foods that offer complete proteins along with beneficial fatty acids. This trend aligns with the 2024 Dietary Guidelines for Americans, which recommend eating seafood at least twice a week to support overall health, as per the Multidisciplinary Digital Publishing Institute (MDPI). Salmon is particularly popular due to its high omega-3 fatty acid content, which supports heart health, reduces inflammation, and aids in muscle recovery.

Rising seafood trade and export opportunities

Rising seafood trade and export opportunities are supported by the United States-Mexico-Canada Agreement (USMCA). This agreement has simplified trade by reducing tariffs and standardizing veterinary documentation, making cross-border transactions more efficient. Currently, approximately 35–38% of the seafood consumed in the United States is produced domestically, while the remaining 62–65% is imported, according to the Sustainable Fisheries Organization. This highlights the critical role of international trade in meeting consumer demand. Mexico is a key supplier, exporting shrimp and tilapia to the United States, while Canadian lobster exporters benefit from smoother customs processes to serve United States foodservice chains. Partnerships between United States distributors and Mexican aquaculture farms ensure a steady and cost-effective supply, reducing dependency on unpredictable Asian freight markets.

Competition from alternative proteins

Retailers are increasingly dedicating freezer space to plant-based seafood alternatives, such as crab cakes and faux-tuna salad, while foodservice outlets are also experimenting with these products. Although the current sales volumes of these alternatives remain relatively small, heavy marketing efforts by plant-based protein companies are capturing the attention of health-conscious consumers. To compete, traditional seafood companies are focusing on promoting the nutritional benefits, traceable sourcing, and versatility of their products. For example, in January 2023, Boldly announced plans to launch a vegan seafood line, including calamari, shrimp, sashimi, crab sticks, and fillet products. These items were set to debut in United States restaurants and foodservice partnerships by the summer of 2023, signaling the growing presence of plant-based seafood in the market.

Other drivers and restraints analyzed in the detailed report include:

1. Technology and farming innovation
2. Culinary diversity and foodservice demand
3. Food safety and contamination concerns

For complete list of drivers and restraints, kindly check the Table Of Contents.

Segment Analysis

Fish continues to dominate the North American seafood market in 2024, holding a 48.63% share, primarily due to the popularity of salmon and tuna. Salmon is highly sought after for its health benefits, including being a rich source of protein and omega-3 fatty acids, while tuna is favored for its convenience, long shelf life, and versatility in meal preparation. These qualities make both species staples in grocery stores and restaurants. Retailers often emphasize their nutritional value to attract health-conscious consumers. The growing demand for premium and sustainably sourced seafood further strengthens the fish segment.

Shrimp is expected to be the fastest-growing seafood segment in North America, with a projected CAGR of 1.95% through 2030. This growth is supported by advancements in indoor aquaculture systems, which enable consistent, year-round production while minimizing environmental impact. The introduction of value-added shrimp products, such as pre-seasoned, ready-to-cook options and meal kits, is making shrimp more appealing for quick and easy meals. These products align with the increasing consumer preference for convenience without sacrificing quality. Shrimp’s adaptability to various cuisines, from Asian dishes to Western salads, further boosts its demand across retail and foodservice channels.

Canned seafood continues to dominate the North American seafood market, holding a 63.67% share in 2024. This segment remains popular due to its affordability, long shelf life, and convenience, making it a go-to option for many households. Products like tuna, salmon, and sardines are particularly favored, supported by strong brand trust and consistent quality. Recent innovations, such as flavored varieties, sustainably sourced options, and multipack offerings, have further boosted consumer interest. Retailers are capitalizing on these trends, using canned seafood’s accessibility and versatility to drive sales and maintain its strong market position.

Processed seafood is the fastest-growing segment in the market, with a projected CAGR of 2.57% through 2030. This growth is largely driven by increasing demand for convenient, ready-to-eat options that cater to busy lifestyles. Products such as microwaveable seafood bowls, snack kits, and pre-cooked meals are gaining popularity among consumers seeking quick and easy meal solutions. Additionally, innovations in packaging and diverse recipe offerings are helping expand the appeal of processed seafood beyond traditional meal occasions. These factors position processed seafood as a key growth area in the North American seafood market, appealing to a wide range of consumer preferences.

The North America Seafood Market Report is Segmented by Seafood Type (Fish, Shrimp, and More), Form (Canned, Frozen, and More), Source (Farmed and Wild-Caught), Distribution Channel (On-Trade and Off-Trade), and Country (United States, Canada, Mexico, and Rest of North America). The Market Forecasts are Provided in Terms of Value (USD) and Volume (Tons).

List of Companies Covered in this Report:

1. Mazzetta Company, LLC
2. Aqua Star Corp
3. Tropic Seafood
4. American Seafoods Group
5. Mowi ASA
6. Clearwater Seafoods
7. Maruha Nichiro Corp. (Umios Corp.)
8. Pacific American Fish Company (PAFCO)
9. Beaver Street Fisheries
10. Trident Seafoods Corp.
11. Lerøy Seafood Group
12. Pacific Seafood Group
13. The Bumble Bee Seafood Company
14. Thai Union (Chicken of the Sea)
15. NaturalShrimp Inc.
16. Dulcich Inc.
17. Dongwon Industries
18. Sysco Corporation
19. Cooke Inc.
20. High Liner Foods Inc.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support